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How I Got 300+ Email Subscribers in 30 Days with Pinterest Marketing

Building an email list is not that hard if you know what you’re doing. But for years I have been struggling because I didn’t use the best email list-building strategies.

Finally, I cracked the code! All I was missing was a couple of great freebies and Pinterest marketing. Those two things together are a powerhouse! I’ll explain everything you will need to do to get 300+ new email subscribers per month.

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.

Get my free Pinterest mini-course that will show you how I get 10,000 – 15,000 people per month to my business.

How do I grow my email list on Pinterest?

It’s not that hard to grow your email list on Pinterest. You just need to rank your pins high in search results. It’s easier to do that on Pinterest than on Google. You can see in the image below I’m ranking for the keyword Social Media Marketing and I’m in first place (this will probably change with time):

So here are some steps I took to rank high on Pinterest:

• I optimized my Pinterest Business profile (use keywords)
• My boards have keywords in the title & description
• My pins have keywords in the title & description
• I create beautiful pin images (with eye-catching titles)

I won’t go into detail here because I have a FREE Pinterest Marketing Course that you can check out. Learn and implement the strategies and start getting massive traffic for FREE!

Here’s why you should be building an email list with Pinterest:

1.) On Pinterest, you can rank higher and faster than on Google:

So the first thing is ranking higher and faster on Pinterest. If you try to rank high on Google, you will have to work a lot and for a long time. But with Pinterest, you can rank really fast.

Some people rank on top in just one day. But usually, that doesn’t happen to everyone. Don’t get discouraged, because you can still rank fast in just a couple of weeks, or maybe even a couple of days if you do it right.

But you will need to avoid the mistakes that most people are making. I created a blog post with 55 Pinterest Mistakes That Will Seriously Hurt Your Traffic.

2.) More than 80% of Pinterest users are buyers:

That is the reason you should be on Pinterest. If you offer your audience a freebie, not only will you build your email list faster, but you can also increase your sales!

Your subscribers will trust you more because you gave them something valuable for free. So when you sell a product that solves their problem, they are more likely to buy it.

3.) You can build your email list for FREE:

If you start using my Pinterest Marketing strategy, then you will build your email list for free. And no, you won’t have to start paying for Pinterest ads.

By doing Pinterest marketing right, you’ll be able to get your content in front of thousands of people, without spending any money. This platform is the best for business owners on a budget, so why not start using it today?

4.) You can easily target the right audience:

When you use keywords related to your niche, you will get in front of people who are interested in those topics you’re talking about.

You can get specific with keywords; for example “Social Media Content Ideas” is one of those phrases that I use in my business.

However, you have to make sure you’re NOT too specific because maybe there are not a lot of people searching for that term.

5.) Pinterest is a search engine so your pins can rank high for longer:

Pinterest is not like Facebook and Instagram. When you make a post on those two social media platforms, your post gets buried under other posts quickly. So after a couple of days, no one will see your content anymore.

But it’s different on Pinterest. When you rank high, you can stay there for months or even years! I’ve had some pins that have been driving me traffic for over 3 years now. It’s not a guarantee, but it is possible.

Here’s how to start building an email list with Pinterest

1.) Create a Valuable Freebie:

Do you know what your audience struggles with? If you don’t know, then you don’t know who your targeted audience is. We need to fix that. So first you should get to know them.

• What are their pain points?
• What do they want to achieve?
• Are they really busy or do they have more time to achieve their goal?

When you know what they struggle with most, then you can start creating that amazing freebie. Give them something valuable that will help them solve their problem. And hey, you don’t need to give it all away.

Here’s a great Freebie strategy:

1. Create a freebie that solves a specific problem
2. Make it simple and easy to follow
3. In the end, offer them a product that solves a big problem and helps them achieve their goal.

It’s as simple as that. Maybe they won’t buy right away, so be prepared for that. Start sharing more value, but also sell that product (don’t spam!).

So how do you create a Freebie? You will need an email autoresponder provider like MailerLite. You can use it for free (up to 1000 subscribers).

When you get in, you will have to create landing pages and forms for your freebies. Your audience will get on your landing page where they will give you their name and email address and you will send them the lead magnet to their email.

This is all automated, you set it up once and it works for you 24/7. Cool, right?

2.) Use relevant Keywords:

Pinterest is a search engine (like Google) and you need to use keywords everywhere if you want to rank higher. So where should you actually find the right keywords and where should you put them?

If you go on Pinterest, you will see at the top there is a search box (see the image below):

Start typing the short-tail keywords, for example, Email List (or whatever your niche is about). There will be a drop-down menu that will show you other popular keywords most people search for. Save them somewhere because you’ll need them later.

Repeat the same process for other keywords in your industry.

3.) Share your pin (Freebie) to relevant Pinterest boards:

Here is where most entrepreneurs get it wrong. They share their pins everywhere. You can’t save a pin about email marketing on the Pinterest board with the title Successful Female Entrepreneur Quotes. That wouldn’t make any sense, not to your audience and not to Pinterest.

You won’t rank your pins, and it will hurt your account! So create multiple Pinterest boards for different topics and then share those Freebie pins on the right boards only. And to make it easier for your audience, do the next step.

4.) Create a special board for your Freebies:

My Freebie Pinterest Board:

The image on your left is an example of my Pinterest board that has all my freebies in it.

The title & description of my board have keywords that I want to rank for. But also my audience can easily find all my Freebies in one place. Do the same on your Pinterest business account.

5.) Create beautiful Pinterest images that convert:

If you want to seriously start building an email list, then your Pinterest images need to convert to clicks. But how can you do that? Here are some tips that I learned about while doing Pinterest marketing:

• Include an eye-catching title (with keywords)
• Start using fonts that are easy to read
• Use professional images (I got them from Ivory Mix)
• Use your branded colors (but sometimes you can test out other colors)

There is a bit more to creating eye-catching pins, that’s why I created a whole blog post that covers all the important Pinterest image tips in-depth.

6.) Include an eye-catching title in your pins:

There is a big difference between “Building an Email List” and “Complete Guide to Building a Successful Email List on Pinterest”

Which title would attract you more? The first or the second one? Probably the second one because it gives you more information. You know it’s a complete guide and you will build a successful email list with Pinterest.

So to find better eye-catching titles for your pins I would suggest you start using this Title Generator. It is totally free and it gives you 700 headlines.

7.) Link your pin with the Freebie URL:

Don’t forget to include your Freebie URL. I see some pins that lead nowhere if you click on them. That is not good at all! So you need to include the URL of the landing page (freebie). So again, if you want to create landing pages and forms, use MailerLite.

I want to talk about another essential thing: don’t use any other link that is going to send people to the wrong page. If you promised them a freebie, don’t send them to the sales page! Your audience won’t trust you anymore if you do that.

8.) Learn how to do Pinterest Marketing to start building an email list:

By now you have probably noticed that Pinterest marketing is all about KEYWORDS. If you don’t use them, you won’t get in front of your target audience, and you won’t build your email list. So to rank your pins on top of Pinterest, you need to learn the right strategies.

I wrote a blog post with TOP Pinterest Tips. I go in-depth with how to set up your business profile, verify your blog URL, and basically how to 10X your results.

Conclusion:

And there you have it – you now know how to quickly build an email list with Pinterest. This platform can really change your life!

Growing your business will never be easier, so start using Pinterest and pin consistently. You’ll thank me later 😉

And to make your journey easier, I’ve created a 30-Day Pinterest Challenge To Increase Traffic To Your Digital Business.

Don’t forget to pass this on to other business owners who want to grow their email list.

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Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.