You’re probably wondering: how to optimize Pinterest to boost traffic to your business. I’ve been in that exact spot and I’ve got your back.
Why all the fuss about Pinterest? Well, this powerhouse of a platform sends over 14,000+ visitors to my blog and business each month.
But, hold up! Just having a presence on Pinterest isn’t enough. The key is optimizing your Pinterest and that’s where Pinterest SEO comes into play.
In this blog post, I will be sharing my top tips and techniques for optimizing your Pinterest to boost your website traffic and reach a wider audience.
So, ready to dive into the world of Pinterest SEO and discover how you too can maximize this goldmine? Let’s get started.
How To Optimize Pinterest Account
1.) Create a Pinterest Business Account
Let’s chat about creating a Pinterest Business account – an essential tool I wouldn’t want you to miss.
Setting up a business account is crucial because it will give you access to analytics that can help measure the performance of your pins and optimize them accordingly.
How to Create a Pinterest Business Account
First, go to Pinterest.com and find the ‘Sign up’ button. Scroll down a bit and you’ll see an option – ‘Create a business account’.
You’ll insert a bit of info about your business. Don’t worry about this part too much because you’re going to change your information later, so you’ll optimize your Pinterest the right way.
They’ll also ask if you’re interested in running ads. You can use them or not, that’s totally up to you. I don’t use them because unfortunately, they are not available globally.
At this point, you’ll have a new Pinterest Business account. But what if you’ve been pinning your heart out on a personal account and don’t want to lose all that hard work? Read the next part below.
How to Convert Your Personal Account
You can simply convert your personal account to a business one. By doing this you don’t lose your pins and followers. Plus, you can always switch back to your personal account if you wish.
Once you have logged into your personal Pinterest account, look towards the top-right corner. There you’ll see an icon that looks like a downward arrow – click on that.
Next, click ‘Settings’ from the menu. Then, on the left side of your screen, you’ll see ‘Account management’. Click on that, and you should find the option to ‘Convert to a business account’.
You’re almost there! Now, tell Pinterest a little about your business by filling out the ‘Build your profile’ and ‘Describe your business’ sections.
So, there you have it. With a few easy steps, you can convert your personal Pinterest account into a business one.
You might also love to read: Best Pinterest Marketing Strategies To Explode Your Traffic
2.) Search For Keywords In Your Niche
If you want to get more traffic from Pinterest, then your profile needs to be optimized for SEO (search engine optimization).
And good SEO for Pinterest begins with good keyword research, and here’s why it’s so critical.
Imagine keywords as the GPS for your content. They guide your target audience right to your pins. So, if you want to get more traffic from Pinterest, then your profile, boards, and pins need to be optimized for SEO.
So, let’s get into it!
How to Find Pinterest Keywords
The first place I’d start is the Pinterest search box. Type in a word related to your business or niche, and you’ll see a list of suggested search terms.
These are popular on Pinterest and pretty much tell you what people are actively looking for.
Next, you can check the Trends tool. You’re gonna love it! It shows you what keywords are trending right now.
Now, try to find many different keywords and make sure you save them. Just keep a simple notepad or a Word document to jot them down. You’ll soon need them to optimize your profile.
3.) Optimize Your Pinterest Profile
Now that you have a list of keywords, it’s time to put them in your profile. This step is essential if you want to get your pins seen.
Start with your Pinterest name. Integrating relevant keywords will increase the chances of your profile showing up in user search results.
Next up is your username. Choose a keyword that best relates to your business. This will help with the Pinterest SEO.
In the next section, I will teach you how to write an effective Bio that will be the cherry on top for optimizing your Pinterest profile.
You’ll also love this article: How To Building an Email List With Pinterest
4.) Write The Bio With Keywords
Let’s dive into another crucial aspect of Pinterest SEO: your Bio. Writing an effective Bio might seem simple, but a good one really goes the extra mile in optimizing your Pinterest profile.
You should tell your audience who you are and what you bring to the table. As you write it, remember to sprinkle in those relevant keywords from your earlier research.
Here’s a little heads up though – don’t use hashtags in your Bio! They only work in the description of your pins.
Okay, so now you have your Bio written – what’s next? Keep reading.
5.) How To Claim Your Website
Next on our Pinterest SEO journey is claiming your website. Why should you do it? Well, by claiming your website on Pinterest, you get access to amazing features like analytics for the Pins you publish.
Now let’s get down to it. There are primarily three ways to claim your website on Pinterest:
- using an HTML tag,
- uploading an HTML file,
- or adding a DNS TXT record to your website.
Each strategy varies depending on your website host. Let’s break it down.
- The HTML tag method involves adding a specific piece of text to your website source code. Pinterest can then confirm that you indeed own the website you’re looking to claim. The exact process varies depending on the host of your website.
- Alternatively, you can upload an HTML file. Pinterest will provide you with an HTML file that you upload to your website’s server. Once this is done, Pinterest can verify your website.
- And finally, the DNS TXT record method. This involves adding text information to your website that acts as instructions for how the server should respond to a request. By adding a TXT record to your DNS, Pinterest can confirm your website ownership.
If you want to learn more, read Pinterest’s article on claiming your website. Now let’s keep moving with the Pinterest account optimization.
6.) Use Rich Pins
What are Rich Pins? They are just like normal Pins, but with a little more information that automatically syncs from your site.
There are three kinds of Rich Pins:
- Recipe Pins show useful info like serving size, cook time, ratings, diet preference, and a list of ingredients
- Article Pins feature the article title, a description, and the author.
- Product Pins give extra info like up-to-date price, whether it’s in stock and other product details.
Why should you use Rich Pins? They make your content more informative for users, improving their experience, and that increases engagement, clicks, and, importantly, traffic to your site.
To start using Rich Pins, you need to add some simple codes, called ‘meta tags’, to your site. It might take a bit of time and a few steps, but it’s worth it.
It’s all a part of learning how to optimize Pinterest. Some small strategic steps can make a huge difference, so take the time to set up your Rich Pins.
7.) Create And Optimize Your Boards
Here is where the fun begins! First things first, if you want to create Pinterest boards, write down the main topics you will talk about.
By knowing what content you’ll be sharing, you can then focus on finding those perfect Pinterest keywords. You’ll use them in titles, and descriptions to optimize your boards properly.
- For example, if one of your main topics is “Social Media Marketing”, create a board titled “Social Media Marketing For Business”
The next step is to write descriptions – they should be filled with relevant keywords but make sure you don’t just stuff them in – write sentences that make sense. Here’s an example below:
Create around 10 boards, optimize them for SEO, and then start creating outstanding pins for your content.
8.) Create Vertical Pins
If you want to get the most traffic out of Pinterest, you should be using vertical pins. Why? Because they stand out.
- For a static/video pin, you should use a 2:3 aspect ratio, or 1000 by 1500 pixels.
- For Idea pin, use a 9:16 ratio, or 1080×1920 pixels.
These sizes look best on people’s feeds and catch more attention.
Now let’s talk about images on your pins. It’s essential they match the topic of your pin. For example, if you’re sharing tips on how to use Pinterest for business, an image of a laptop, or someone working on a laptop would be perfect.
But just creating beautiful pins won’t be enough. In the next section, you’ll learn how to get your pins seen!
9.) Optimize Your Pins With Keywords
Let’s get down to the most crucial part when it comes to boosting your Pinterest game: optimizing your pins with keywords!
So, where do you start? Jump on Pinterest and just like before, use the Pinterest search box to find “long tail keywords.” These are specific phrases that people are using to find tips and ideas.
- For example, instead of searching ‘email marketing’, someone might look up ’email marketing strategy tips.’ That specific phrase is a long-tail keyword.
Now, once you find these perfect keywords that match your pin content, where should you put them? Well, in your pin title and description. But remember to write meaningful sentences, that naturally incorporate these keywords.
I started getting more traffic when I learned how to find Pinterest keywords and use them in the right way.
This might take a bit of practice, but remember, this is how you’ll get your pins seen. Now let’s talk about another crucial part you have to do well – titles.
10.) Create Catchy Titles
This may seem like a no-brainer, but believe me, a good title can make a world of difference in getting more traffic to your business.
Think about a title that makes you go, “Oh, I need to know more about this!” Let’s look at some examples:
- Bad title: Time-Saving Tips For Entrepreneurs
- Good title: 5 Time-Saving Tips Every Entrepreneur Needs
- Bad title: Social Media Strategy
- Good title: Top 3 Social Media Strategies for Small Business Growth
- Bad title: Make Money Online
- Good title: My Proven Method to Make Money Online In 5 Simple Steps
But crafting killer titles won’t work if you use fonts that are hard to read. Always use the ones that are easy on the eyes.
There’s one more step that will boost your Pinterest traffic, so keep reading.
You’ll also love to read about these 55 Pinterest Mistakes That Will Seriously Hurt Your Traffic
11.) Pin Consistently
Pinning consistently will do wonders for your Pinterest SEO. But you might think that the more you pin, the higher your chances of ranking on top of search results – which isn’t necessarily true.
It’s hard to make 10 pins a day. I can tell you from my own experience that it’s a lot of work and hard to stick with. You’ll burn out faster than you think.
It’s better to commit to pinning 1-3 pins daily. That’s the sweet spot for me – it’s manageable and it still drives me a lot of traffic. And it’s going to be the same for you.
Now you have a clear roadmap on how to optimize Pinterest to get more traffic!
I know that trying to find Pinterest keywords, making sure your account is optimized, and focusing on SEO for Pinterest can feel like a lot of work.
But, take it from me; they truly make all the difference. And if you need more guidance, then enroll in my Ultimate PinProfits course.
It won’t just give you guidance; it will also provide you with exclusive hacks such as a unique analytics method designed to help you create your own Pinterest strategy.
Grab The Ultimate PinProfits here and get your business in front of thousands of people!