If you use Pinterest for a business or side hustle, your Pinterest board names matter more than most people think. They are not just labels; they are a big part of how Pinterest understands your content.
When I first started, I named my boards wrong because I tried to be clever. They looked cute on my Pinterest account, but they weren’t helping me grow the traffic. Now I know better, and I’ll guide you through the steps. Let’s begin.
This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.
Why board names matter for SEO
Pinterest works like a search engine. SEO (search engine optimization) is just a short way to say, “use the words people type.”
When your keywords match real search results, you have a higher chance of ranking your boards (and pins) in front of your audience. But when your names are vague, Pinterest has to guess, and you lose visibility.
Board names on Pinterest are one of the strongest signals you control.
This is also why clear board titles and descriptions help your audience. They can scan them and know what they will get.
You’ll also love to read The Ultimate Guide to Finding Pinterest Keywords That Boost Your Visibility.
Tips for Creating Pinterest Board Names
Good names are clear, simple, and “boring” in the best way. If you want better board names, use these rules.
- Use one main topic each time.
- Use the same words your audience uses.
- Keep the name short and plain.
- Check if the name matches your pins.
1) Start with what people already type
Open Pinterest search and type the topic of your board. Look at the suggestions in the drop-down menu, then write down the ones that fit your content.
This is the safest way to pick board names without forcing anything. This is also how you keep boards clear and easy to scan.
You can also use this Pinterest keyword tool, which will show you the search volume (how many people search for the specific keyword monthly).
2) Pick one clear topic per board
A focused board is easier to follow, and it is easier for Pinterest to understand. If you mix five topics in one place, you will end up with weak SEO. That means you won’t get the visibility you deserve.
3) Use plain words, not clever ones
If you post meal plans, name it like a person would search it, such as “easy dinner ideas.” If you post outfit ideas, name it like “work outfits” or “summer outfits.”
Clever names can be fun, but clear board names win in search.
Quick examples of board titles that work
Here are a few titles you can use as a starting point. You can swap one word to fit your style, but keep the main topic clear.
- Healthy Meal Ideas
- Small Living Room Decor
- Budget Travel Ideas
- Beginner Makeup Looks
- Easy Craft Projects
Pinterest Board Ideas For Different Niches
You might want Pinterest board ideas because you are starting fresh, or because you want to clean up what you already have. These ideas are written as simple, clear titles that fit what people search.
Pinterest board names for home decor
- Cozy Living Room Decor
- Small Bedroom Ideas
- Apartment Decorating
- Minimalistic Home Decor
Pinterest board names for gardening niche
- Vegetable Garden Ideas
- Container Gardening
- Backyard Garden Layout
- Indoor Plant Care
Food Pinterest board names
- Easy Dinner Ideas
- Healthy Lunch Ideas
- Quick Breakfast Ideas
- Simple Dessert Recipes
Pinterest board names for fashion niche
- Everyday Outfit Ideas
- Work Outfits
- Summer Style
- Winter Outfit Ideas
Pinterest board names for hair
- Heatless Hair Styles
- Curly Hair Care
- Hair Color Ideas
- Short Hair Cuts
Pinterest board names for quotes
- Motivation Quotes
- Self Love Quotes
- Funny Quotes
- Positive Quotes
Pinterest board names for nails
- Simple Nail Designs
- Short Nail Ideas
- Gel Nail Designs
- French Tip Nails
Pinterest board names for wedding niche
- Wedding Decor Ideas
- Wedding Dress Ideas
- Bridal Hair Ideas
- Wedding Planning List
Pinterest board names for outfits
- Outfits for Work
- Date Night Outfits
- Travel Outfit Ideas
- Comfy Outfit Ideas
Pinterest board names for animals
- Dog Training Tips
- Cute Dogs
- Cat Care
- Pet Grooming Ideas
Pinterest board names for art
- Drawing Ideas
- Watercolor Ideas
- Acrylic Painting Ideas
- Sketchbook Ideas
Pinterest board names for travel niche
- Europe Travel Ideas
- Weekend Getaways
- Packing List
- Budget Travel Tips
Pinterest board names for photography
- Photo Poses
- Family Photo Ideas
- Portrait Lighting
- Photo Editing Tips
Pinterest board names for beauty niche
- Skincare Routine
- Glowy Skin Ideas
- Beauty Product Picks
- Hair and Skin Care
Pinterest board names for makeup
- Makeup for Beginners
- Everyday Makeup
- Soft Glam Makeup
- Eye Makeup Looks
Pinterest board names for seasonal content
- Spring Decor Ideas
- Fall Outfit Ideas
- Holiday Gift Ideas
- Winter Home Decor
Pinterest board names for business & finances
- Side Hustle Ideas
- Small Business Tips
- Budgeting Tips
- Saving Money Ideas
Pinterest board names for parenting niche
- Toddler Activities
- Kids Lunch Ideas
- Family Routine Ideas
- Kids Room Ideas
Pinterest board names for clothes
- Closet Organization
- Clothes for Work
- Clothes for Summer
- Thrift Store Finds
Pinterest board names for crafting
- Easy Crafts
- DIY Gifts
- Paper Crafts
- Craft Room Ideas
Pinterest board names for couples
- Date Night Ideas
- Couples Travel Ideas
- Anniversary Ideas
- At Home Date Ideas
Pinterest board names for love
- Romantic Date Ideas
- Love Quotes
- Gift Ideas for Him
- Gift Ideas for Her
Pinterest board names for music
- Guitar Chords
- Piano Songs
- Song Lyrics
- Playlist Ideas
Pinterest board names for shoes
- Sneaker Outfits
- Boots Outfit Ideas
- Shoes for Work
- Summer Sandals
Book Pinterest board names
- Books to Read
- Book Quotes
- Romance Books
- Reading Nook Ideas
Pinterest board names for bags
- Work Bag Ideas
- Everyday Bags
- Travel Bag List
- Tote Bag Styles
Pinterest board names for jewelry
- Everyday Jewelry
- Gold Jewelry
- Earring Ideas
- Jewelry Storage Ideas
What is the board name in Pinterest
A board name is the title at the top of a board. It tells people and Pinterest what that board is about.
Can you change Pinterest board names
Yes, you can rename them at any time, but don’t do it too often because you will confuse Pinterest, and you’ll lose visibility.
How to change Pinterest board names
Open the board, tap the three dots, and then click on “Edit board.” Then change the name, then save it.
A simple way to check your names
Before you make big changes, look at your Pinterest account and pick one board. Then ask yourself if the name matches the pins inside it. If it does, keep it. If it doesn’t, rename it and make the topic clearer.
If you are still stuck, type your topic into the search bar, or use this keyword tool and use the wording you see there. Make sure you keep board names on Pinterest close to what people search for most.
That is how you keep them natural, and still SEO strong.
Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales. 
