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Let’s talk about something that most Pinterest users completely mess up…keywords.

If you’ve ever sat there thinking, “Why isn’t anyone clicking on my pins?” – this post is for you.

I’ve tested different Pinterest keyword tools, but one of them seriously changed the game for me. It’s called Pin Inspector, and yes, I’m an affiliate (because duh, I actually use it, love it, and practically want to marry it😂).

Let me show you why it’s worth every penny – and how it can help you get more clicks, traffic, and maybe even sales.

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.

Keyword Research That Actually Makes Sense

So here’s the deal: Pin Inspector is a downloadable software. Yeah, it’s not an app – you’ll need to use it on your laptop.

Once you open the tool, you’ll see a few tabs, but the ones I use most are:

  • Keywords
  • Annotations
A cropped screenshot of a navigation menu from a tool or platform, showing tabs labeled: Home, Keywords (highlighted in red), Trends, Pins, Boards, People, and Annotations. Two black arrows point to the "Keywords" and "People" tabs, drawing attention to those sections.

Let’s say you’re in the home decor niche. You just type in a keyword like “DIY home decor,” and then the tool gives you every keyword version it can find – like “DIY home decor ideas” or “DIY home decor projects.” You can get:

  • After-seed keywords (what people type after your keyword)
  • Before-seed keywords (what people type before it)
  • Or do both at once, which takes longer but gives you a ton of great Pinterest keywords you can use.
A screenshot from the "Pin Inspector" tool showing the "Keywords" tab. The seed keyword entered is "DIY home decor." A list of long-tail keyword suggestions is displayed with columns for Rank, Word Count, Character Count, Seed, and Keyword. Examples include "diy home decor easy," "diy home decor ideas," "diy home decor bedroom," and "diy home decor aesthetic." At the bottom, there are red buttons labeled "Search Volume" and "Keywords Everywhere.

How To Spot Keywords That Rank #1

Here’s where Pin Inspector gets juicy: it literally shows you which keywords are ranking in the top Pinterest spots.

You can sort the keyword list by rank. So instead of guessing what people are typing, you get the actual top-performing phrases – no guessing, no “hope this works,” just real data.

And no, shorter keywords don’t always perform better. “Home decor” might sound ideal, but “home decor ideas” ranks higher because people are searching for ideas, not just a vague category.

Want to only see keywords ranked 1 or 2? Just click on the magnifying glass where it says “Rank.” Then filter by “less than 2,” or “less than 3,” and boom – your dream keyword list is right there.

A screenshot from the "Pin Inspector" tool showing how to filter Pinterest keywords by rank. The seed keyword "DIY home decor" is entered, and the "Rank" column filter is expanded. A dropdown menu appears with options like "Less < 10" through "Less < 2." Two red arrows point to the Rank tab and the "Less < 3" option, demonstrating how to find keywords that rank in the top 1 or 2 positions.

Why Annotations Matter More Than You Think

Annotations are Pinterest’s way of assigning their own “official” keywords to content. And yes, Pin Inspector pulls that data too.

You don’t have to copy & paste everything one by one. Follow these steps and check the images that will guide you:

1.) Just select all Pinterest keywords

A screenshot from the "Pin Inspector" keyword tool, showing how to select multiple Pinterest keywords. The checkbox at the top left corner is clicked, opening a dropdown menu with options: "SELECT checks for HIGHLIGHTED rows," "UNSELECT checks for HIGHLIGHTED rows," "SELECT checks for ALL rows," and "UNSELECT checks for ALL rows." Red arrows point to the checkbox and the “SELECT checks for ALL rows” option.

2.) Then click on the right mouse button (anywhere in Pin Inspector) and click “Send ALL Keywords to Annotations tool”

A screenshot from the "Pin Inspector" keyword tool, showing a dropdown menu under the "Keyword" tab for the term "diy home decor." The menu displays various options like sending keywords to Trends, Pins, Boards, and People tools. A red arrow points to the option "Send ALL Keywords to Annotations tool," which is highlighted in blue, showing how to transfer all generated keywords to the Annotations section for further analysis.

3. It will take you to the tab “Annotations,” where you’ll see all your keywords on the left side. Above all the keywords, you’ll see the button “Search.” Click it and from there, you’ll see monthly search volumes and other data.

A screenshot from the "Annotations" tab in the Pin Inspector tool. It shows the "Keywords" sub-tab selected and a list of keyword phrases, including "Pinterest keywords," "diy home decor," and others. A red arrow points to the red "Search" button on the left side, indicating that this button should be clicked to retrieve the search volume for all the listed Pinterest keywords.

I don’t know about you, but this saves me HOURS of mind-numbing research. And yes, it updates often, so you’re not using info from 6 months ago.

Related Keywords Without Falling Into A Pinterest Rabbit Hole

Let me guess – you’ve tried finding Pinterest keywords by searching manually on Pinterest.com, opening tab after tab like a sleep-deprived squirrel? Yeah, I’ve been there.

You look up “winter wedding aesthetic,” then click around like a maniac, opening every single related result just to see how many people are actually searching for it.

Pin Inspector does all that for you. In a couple of clicks. It even pulls related boards, extra annotations, and related interests – without frying your brain.

And let me just say, Pinterest isn’t always reliable. Sometimes it doesn’t show keyword data. But Pin Inspector helps you get around that nonsense.

Big Search Volume ≠ Only Good Keywords

Look, not every keyword has to be a Pinterest superstar.

Some of my pins perform better when I use lower-volume, highly relevant keywords that match my content perfectly. Even if a keyword only gets 500 monthly searches – if it’s a match for your pin or blog post – USE IT!

That’s how you build traffic long-term. Not by chasing the same 3 keywords everyone else is using.

And yes, Pin Inspector shows search volume, ranking, and even follower counts on keywords. So you can choose the ones that make sense for YOU, not just what’s popular.

So, Should You Get Pin Inspector?

If you’re serious about getting traffic from Pinterest, YES.

Here’s why I chose it over other tools:

  • It’s a one-time payment. Just $47. No monthly charges, no subscriptions that sneak money out of your account when you’re not looking.
  • It’s packed with features. You get rank tracking, annotations, search volume, keyword suggestions, related boards, and more.
  • It’s made for real Pinterest marketers. Not just hobby pinners or casual bloggers.

Other tools are good too, but they cost $30+/month. I don’t know about you, but I’d rather pay once and use that extra cash for more coffee. 😂

Final Thoughts (and Your Next Step)

If you’ve been overwhelmed trying to figure out what to post on Pinterest or how to find the right keywords, then Pin Inspector is your new best friend.

It’s made my life so much easier, and honestly, I’m a little mad I didn’t get it sooner.

You can grab Pin Inspector here (yes, it’s my affiliate link – and yes, I’ll buy myself a celebratory coffee with that commission😉).

Now go play around with it, do your research the smart way, and stop wasting time guessing what your audience wants.

P.S. You’ll also love my other blog post: Want to Make $100 Per Day on Pinterest? Try These Easy Strategies

A Pinterest pin with bold text that reads, "Pinterest Keywords Tool You’ll Wish You Had." Below the text is a cute animated-style woman with long dark hair, wearing a pink blazer and sitting at a desk with a pink laptop and coffee mug. A small black dog with its tongue out sits beside her. The background features soft beige tones, a lamp, flowers, and shelves with pink decor. At the bottom, there’s a yellow banner with the website "bigincomeparadise.com."

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