As an entrepreneur, you probably want to make an impact on your audience. And that’s why it’s so essential you improve Social Media content. After all, that is the first thing your followers see.
There are many different ways you can enhance your content. For example, try to evoke emotions, create quality posts, make irresistible headlines, and add compelling images.
In this post, you will learn about 13 hacks that helped me improve my Social Media content. But before you read on, I would like to invite you to our Free Marketing Coaching group. Inside, you will learn more about Social Media marketing, business tips, and more.
How to improve your
Social Media content
Mix up your Social Media content
It’s crucial to mix up your content because some of your followers love to read while others love watching videos. This way, no one is going to get bored.
Start using text posts, videos, freebies, PDFs, GIFs, images, quotes, blog posts, ebooks, e-courses, infographics, or anything else. See what works best for your audience.
Learn more about these 7 TOP Valuable Types Of Social Media Content.
Test in tweak
When you’re writing your Social Media content, try and use different copywriting & storytelling techniques. Figure out what motivates your audience to engage.
Use different power words (for example, you, because, win, success, etc.) and see which ones work best. Please pay close attention to their pain points and goals, then include that in your content.
When you are testing a strategy, please don’t give up on it too fast. Test it for at least a month, and if it doesn’t work, try and tweak it. It might just need a small change.
Analyze your competitors content
Find at least five competitors and see how they create their content. Analyze what words they are using, their posts’ structure, and how they present a solution to a problem.
You should also notice what kind of value they are sharing and what is missing. Then create better, and more knowledgeable posts.
Don’t forget to go through the comment section and see what their audience is asking. Create content around those questions too.
Quality over quantity
Posting multiple times per day is not going to help. It’s going to backfire on you. It’s best if you create one high-quality piece of content per day.
Focus on what your audience wants to learn. Then over-deliver on value, and pair it up with a nice visual. This strategy works better than if you would post five times per day.
Have fun
Content creation should be enjoyable, so don’t be too hard on yourself. Next time you sit down and start typing your post, have fun.
When you finish your piece, read it to find if there are any mistakes. Fix them, and don’t overthink; post it! This way, you won’t get stressed out, and you will start enjoying creating your content.
Ask your audience
If you are unsure what drives your audience and what kind of obstacles are facing, ask them.
You can create a simple poll question to find out more about your followers. It’s is going to help you create valuable content.
Also, notice what words are your followers using and include them in your post. This way, they will understand and relate to it better.
Evoke emotions
If you want to make an impact on your audience, you will have to evoke their emotions. It would help if you made them feel a specific way.
If you want to sell your product, you have to make your audience sense the pain of not having it. And you have to show them how they will feel after they get it. They need to see themselves achieving their goal.
Repurpose your best performing content
Creating new content every single day can be too exhausting. So instead of struggling to come up with brand-new posts, repurpose your old ones.
If you don’t feel comfortable reusing your best performing content, you can copy and change some parts of it.
If your audience loved it before, they would love it again. Just make sure you used it months ago, not recently.
Are you still struggling to come up with new Social Media post ideas? Then grab these Free 100 Social Media Post Ideas for boosting engagement.
Create irresistible headlines
Great headlines will attract more people to your content. That’s why it’s essential to create intriguing titles.
I always struggled with the headlines. That’s why I started using title generators. They are very convenient and easy to use.
I usually use SEOpressor and Tweak Your Biz. Test them out and get a ton of compelling titles in seconds.
Use keywords your audience is searching for
Always use keywords that your audience is searching for. They will connect and engage with your content better.
If you are utilizing words they never use, they won’t understand what you’re trying to say. The content will be confusing and too advanced for them.
That’s why you might lose your followers. So make sure you are explaining with their level of knowledge.
Improve content structure for better readability
Have you ever created a chunk of text with no emojis and no blank spaces? How did that content perform? If you got low engagement, then the reason is the structure of your post.
So what makes a Social Media post successful? To make your content successful & readable, you need to include emojis and create paragraphs.
Also, make sure your posts aren’t too long. Your audience is usually busy, so they don’t have time to read.
If you want to share more value and knowledge, then create a video. It will be much easier for your audience to absorb the content.
Include interesting & relevant images
Great images are essential for attracting people to your content. That’s because they are more interesting than plain text.
So when you’re creating your graphics, try and test out different colors, fonts, and pictures to see which ones work best. Usually, bright colors have a better effect, but test it out and see how your audience reacts.
Use a clear call-to-action
Think about what you want to achieve with your content. Maybe you want to boost your engagement, or you want people to visit your blog.
When you’re clear on your goal, then you can craft a clear call-to-action. Tell your followers what step to take next. Here are some examples of good CTA:
- Head over to [link]
- Share your thoughts below
- Please spread the word with your friends
- Want to learn more? Reach out to me
- Learn more here
Conclusion
If you want to improve your Social Media content, you will have to test different techniques. Some might work better than others.
Take your time for each of these 13 hacks, and see if they make any difference. You might notice the results right away, but it could also take longer. So stay consistent and don’t give up too fast.
The next smart step might be learning how to write Social Media content faster. I created a whole blog post on this topic that you can read here.
Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.
This is so helpful as I am just starting out as a social media manager. Thank you so much for sharing this valuable information! You’re awesome, Petra!
Hey Michele! I’m so happy you loved my article. I appreciate your comment and of course, I appreciate you 🙂