You might think I’m exaggerating that you should start planning your Holiday promo 3 months in advance.
But it’s the perfect time to set up your digital products for success. I’ve learned through experience that early preparation can dramatically boost your sales.
Now let me share why planning your holiday promos will make your digital business more profitable this season.
This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.
Do you prefer watching videos over reading blog posts? Then check my video below:
The Power of Early Planning
Many digital product sellers wait until the last minute to plan holiday promotions. I used to do that too. But it leads to stress, rushed decisions, and missed opportunities.
Here’s why starting now makes all the difference:
- You’ll have time to create high-quality holiday content
- You can grow your audience before the holiday rush
- You’ll have time to test and refine your strategy
- And you’ll build more trust with your potential customers
Want to learn how to make and sell digital products with AI?
Get my Free AI Library where I’ll guide you through each step.
Learn from My Holiday Promo Mistakes
In 2021, I thought I was ahead of the game by planning three months in advance. Great, right? Not quite. I tried promoting three products at once. Talk about biting off more than I could chew! Only one product did well, while the others flopped.
Fast forward to 2022. I focused on one product, planned ahead, and guess what? I had the best Black Friday ever! But the story doesn’t end there.
In 2023, I made a classic mistake. I planned everything out, but two weeks before launch, I had a “brilliant” idea to switch products. Don’t do this! It was chaos, and I made fewer sales than a year before that.
The lesson? Plan early and focus on one killer offer.
You might also love to read: Killer Black Friday Promotional Ideas To Help You Stand Out
How to Have a Stress-Free Holiday Promo Season
Want to enjoy the holidays while also crushing your sales goals? Here’s how:
1.) Choose Your Offer
Decide on ONE product to focus on. Will you offer a discount, a bundle, or something else? Write it down.
2.) Work Backwards
Start with your product and plan your content backward. What problem does your digital product solve and how can you address this problem in your content leading up to the holiday promo?
3.) Start Build Your Audience Now
Use the next few months to grow your following and subscribers. Create freebies, engage on social media, and build your email list.
4.) Create Trust-Building Content
People need to trust you or they won’t buy from you. So share valuable and relatable content consistently to show you’re the go-to person.
5.) Prep Your Holiday Promo Materials
Get your emails, social media posts, and graphics ready well in advance. This way, you’re not scrambling at the last minute.
You’ll also love this blog post: How To Effortlessly Increase Holiday Sales (25 Clever Ways)
The 14-Day Magic Hack for Holiday Promos
Here’s a golden nugget for your holiday promos: the 14-day magic hack. Start talking about your audience’s pain points at least two weeks before your promo launch. Why? It primes your audience and positions you as the go-to expert.
Here’s how it works:
- Identify the big problem your digital product solves.
- Break it down into smaller sub-problems.
- For 14 days before your holiday promo, create content addressing these sub-problems.
- Offer valuable, free solutions to build trust.
- When you finally introduce your product, it’ll feel like the perfect next step for your audience.
This strategy worked wonders for me – it will work for you too. Remember, it’s all about building that know, like, and trust factor.
Are you planning your Halloween offers? Then read my blog post with 17 Killer Halloween Marketing Ideas to Sell More Digital Products
Make Your Holiday Promos Stand Out
In a sea of Black Friday or Christmas deals, how do you make your offer irresistible? Here are some tips:
- Be Transparent: If someone asks about where they can buy your digital product before the promo – tell them a sale is coming up and they should wait. They’ll appreciate your honesty and be more likely to buy later.
- Solve a Specific Problem: Your holiday promo should address a clear pain point. Make it obvious how your product is the solution. Have your Unique Selling Proposition (USP) ready so your digital product will stand out in a crowded market.
- Create Urgency: Use limited-time offers or exclusive bonuses to encourage quick action.
- Leverage Social Proof: Share testimonials and success stories in your promo content.
- Keep It Simple: Don’t overwhelm your audience with too many options. Remember my ‘three-product mistake’ I talked about earlier?
Don’t know which digital product to create and sell this holiday season? Check out these two blog posts:
- 7 Most Profitable Digital Product Ideas To Make Your First $1,000
- 50 Outstanding Digital Product Ideas You Can Sell On Social Media
Ready to Skyrocket Your Holiday Sales?
Planning your holiday promos now is the key to stress-free success. But I get it – sometimes you need a little help. That’s why I’ve created the Holiday Sales Accelerator Kit.
- How To Boost Your Holiday Sales Mastery E-book: Learn key strategies to boost your holiday sales, with tips tailored for digital product creators.
- Holiday Business Planner: Plan your entire holiday promotion calendar in one sitting.
- Fill-in-the-Blank Holiday Social Media Content Templates: to raise awareness of your audience’s challenges, questions for market research, promotional posts, hooks, call-to-action ideas
- Holiday Email Templates: Ready-to-use emails for building relationships and boosting
- Holiday Canva Graphics: Eye-catching templates for various holiday promotions.
- PLUS BONUSES: Holiday Marketing Checklist, Last-Minute Holiday Marketing Ideas, AI-generated Holiday images and digital stickers, Holiday Facebook Banner Templates, Holiday Blog Banner Templates
Don’t let another holiday season pass you by. Start planning your holiday promos today, and watch your digital product sales skyrocket. Your future self will thank you!
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Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.