It’s that time of the year again – holidays are just around the corner! So if you want to increase holiday sales, then you’re reading the right article. That’s because you’re about to discover simple methods that will help you boost your income without breaking a sweat.

And the good news is that these methods work even if you’re a beginner marketer or entrepreneur. Before starting with all the juicy tips and hacks, I would like to invite you to our Free marketing community of ambitious boss babes.

Now that we got that covered, I’ll let you read on.

Increase Holiday Sales

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. I will use the earnings to maintain my blog and business so that I can deliver more value and knowledge to you.

Why should you start thinking about holiday sales now?

Simply because it will be much easier for you to prepare when you still have time. You probably heard about stressed-out entrepreneurs who were winging it just because they didn’t think ahead. And their results were horrific!

Well, it’s not a good situation to find yourself in, especially if you’re trying to provide for your family. Here is my main advice: don’t wait and start planning now! So let’s talk about that.

Planning holiday sales

Start planning for the holidays

If you’re serious about increasing your holiday sales, then this is the best time to do it! It’s never too early to begin planning.

All successful entrepreneurs start drafting their holiday marketing ideas at least 3 months ahead. You might think that’s extreme, but it’s not!

There’s so much you need to create! Write your email sales letters, Social Media content, holiday graphics, and so much more. You will probably agree that it’s less stressful if you have all the materials ready when the time comes.

Then you just copy, paste, schedule, and send out your content. You don’t have to do everything last minute because we all know how sloppy we can be when time is running out!

Your marketing efforts are best when they’re well-planned. And if that’s not a good enough reason, here’s another one: you’ll attract the right customers who want to buy from you.

customers buying from you

Here’s what you should outline and create:

  • Write down all the holidays of the year
  • What products will you discount
  • When will you promote your deals?
  • How much will they be discounted (example: 20%)
  • All your content (blog posts, emails, Social Media content, graphics, etc.)
  • Where you’ll promote your discounted offers
  • Include all the links to your products

Now let’s jump into all the ways you can increase holiday sales with less stress and hustle.

25 Ways To Effortlessly Increase Holiday Sales


Offer special discounts

It’s the easiest and fastest way to encourage your potential customers to buy! How? Well, you need to create a discount code and send it in the sales letter or mention it in your Social Media post.

Then, when the customer uses this code during checkout, they will get a certain percentage off. As simple as that!

But you might be wondering what percentage you should offer. Most successful entrepreneurs provide between 20% to a maximum of 50%. Why not higher?

If you have a discount that’s too high, your customers might think your product isn’t valuable, and they won’t buy it.

Offer free shipping to increase holiday sales

Free shipping obviously won’t apply to digital products. But it’s a great marketing strategy for physical goods, and it never gets old! We all love free shipping! It’s such a good deal, so of course, it will boost your holiday sales.

If you have multiple products, then offer free shipping for those who buy more than one. It’s a great way to help your customers save money and also enhance their shopping experience. And the best part? They might come back to buy more!

free shipping to increase holiday sales

Let’s talk about one of the most common questions many entrepreneurs have: “Should I offer free shipping if my customers live outside my country/state?” The answer is absolutely YES! But you need to do some research first.

To get your answer, you should know the following information about your customers:

  • How far their location is from your business (distance plays a huge factor)
  • How much will the shipping cost you
  • Will you still make a profit

You might also want to read: 15 Insanely Clever Fall Marketing Ideas For Your Business

Include a gift or a bonus

Not all customers are the same. Some of them will buy from you if you give them a free gift. And it doesn’t have to be expensive or huge – but it has to be valuable!

There are plenty of free bonuses you can include with the purchase that’ll still make an impact on your customer’s shopping experience and encourage them to buy.

free bonuses to boost sales

Here are some ideas for you:

  • ebook
  • workbook
  • cheat sheets
  • mini-course
  • graphic templates
  • coaching call
  • email support

Give discounts on your top-selling products

Discounting your bestsellers during the holiday season is an easy way to encourage customers to buy.

Why? Well, because everyone wants to save some money! And if they are interested in your best-selling products but can’t afford to get them, then this method is perfect! In fact, it might even bring you more sales than the others!


Here’s what you should do:

  • Find out which products are your bestsellers in the last 3-4 months
  • You can also poll your audience to see what products they love most
  • Then decide how much you will discount it
  • And the final step is to create content for the special holiday sale!

You might also love to read: Killer Black Friday Promotional Ideas To Help You Stand Out

Have flash sales

The best part about flash sales is that they’re super effective. Why? Because they increase the perception of exclusiveness and also scarcity. People love anything exclusive and want to act quickly on it!


Create a countdown timer if you want to take it up a notch (we will discuss this further in this article). It will increase the perception of scarcity even more, and your customers might buy faster.

Create some urgency by telling them that it’s time-sensitive (1-3 days maximum) and that they have to act fast to take advantage of the flash sale. This will compel them to hurry up and grab your product asap!

Here’s another article you might want to read: 17 Summer Marketing Ideas For Social Media

Create limited-time offers

To encourage your customers to buy from your store and increase your holiday sales, create limited-time offers. They are a bit different than flash sales – they last for at least one week.

But it’s the same idea – to create urgency. You should make sure to highlight that if your audience doesn’t take advantage of this limited-time offer, they might end up missing out big time!

I can’t stress this enough – you need to create some kind of scarcity for your holiday sale. It’ll motivate your audience to act fast!

Create tripwire sales

A tripwire is an offer that usually appears on a ‘thank you’ page. It’s strategically designed (low-priced) to make your customers buy immediately!

Tripwires are usually priced between $7-$27 (you could go a bit lower or higher). So to increase holiday sales, you need at least one tripwire in place!

If you don’t have a tripwire offer, then it’s time to create one! You can learn the whole process inside The Ultimate Tripwire Blueprint.


Bundle up your products

Bundling up your products is an effective sales strategy that you can use to increase holiday sales. And it works like a charm! You see, it makes the bundle appear more attractive and valuable.

So why not bundle up all the products that are related to each other? This way, they can buy everything together for a lower price than buying it separately. So you might ask: “How do I bundle up my products?”

Here’s what you need to do:

  • Find out which products are related (they cover similar topics),
  • If you’re using Podia, click on the button ‘New product’ and choose a bundle,
  • Then click on all the related products,
  • Create a compelling, no-brainer price – and voila, you’re done!
creating a product bundle in Podia

Create a customer loyalty program

It should offer discounts and rewards points for purchases. This way, your customers will feel appreciated and rewarded for their loyalty. They’ll be more likely to buy from you again – because you’re showing them how much you care about them!

In fact, the SalesForce blog says that members of loyalty programs are willing to spend 18% more when there are rewarded! So it’s a win-win situation.

customer loyalty program to increase holiday sales

Create a ‘buy one get one free’ offer

When it comes to increasing holiday sales, this offer rocks! Your customers will love it because they can buy one product and get another one for FREE! Hey, two products are better than one, right?

Here’s what I recommend you to do: if they buy it, give them another one of equal or lesser value for free (obviously)! Yet make it valuable and an add-on to the first product. By appealing to their emotions, you’ll increase holiday sales fast!

buy one get one free offer

Consider offering gift cards

A gift card is an excellent option for boosting your sales these holidays. It’s a fast way to persuade your customers to buy from you because they can now use it or give it as a gift to another person!

So if you want to make this work for your business, you’ll first have to think about what gift card would be valuable for your audience. You really have to know your customers – what do they love to buy, and where?

It can be something as simple as Amazon or a spa gift card. Another great idea is a coffee shop gift card. After all, coffee is a power juice for most of us entrepreneurs.

gift cards for boosting your holiday sales

Create an irresistible upsell offer

Upselling is a great technique that will definitely help you increase holiday sales this year. You can offer your customers a great add-on to the product that they are buying.

An upsell should be low-priced yet high-value, so they quickly decide and add it to their original purchase. You can also test out higher-priced upsells, but holidays are all about saving, so keep that in mind.

upsell offer

Include countdown timer

If you’re running a time-sensitive offer, then you’ll want to flash an expiration date for it. This way, your audience will know they will have to act fast!

So to increase holiday sales, make sure that you have a countdown timer on your sales page. It will be a constant reminder of the time that’s left for the offer. And as I mentioned before, it will create scarcity, making them take action fast!

countdown timer
I use Elementor PRO to create pages with a countdown timer.

Get creative with your holiday graphics

You need to make your content stand out and be more eye-catching! Beautiful holiday graphics can help you do that!

But remember, you’ll need to add more creativity to your images than what you’d typically use for the rest of your content. So don’t just go with the flow! Really think about what you can do and what kind of emotions you will evoke in your audience.

What I found the most helpful is sharing something funny but related to your holiday offer. You’ll make your audience laugh, and they’ll remember you and your product!

The best tool that will help you create those amazing graphics is Canva PRO. It has many beautiful images and elements; plus, it’s also easy to use.

creative holiday graphics

Create a holiday gift guide

A gift guide is a great way to help your audience find the perfect present for someone special. It’s also an excellent opportunity for you to increase holiday sales.

People love gift suggestions, so take advantage of this method. And don’t worry if you don’t have your own products. You can become an affiliate and recommend other people’s goods.

holiday gift guide for entrepreneurs

Create cart abandonment campaigns

Cart abandonment is a common problem faced by many entrepreneurs and marketers. It’s when your customers placed an order on your sales page, but they don’t go through with the purchase.

This happens for several reasons; they are distracted or talk themselves out of it. But you can solve this situation by creating a cart abandonment campaign.

Just make a compelling email that overcomes some objections. You can learn more about how to create an abandoned cart campaign here.

create cart abandonment campaigns to increase holiday sales

Send out personalize emails

Personalized emails are a great way to stand out from the crowd. When you send out personal and customized emails, your audience will know that they are essential to you.

Even if it’s just an autoresponder, make sure that you put in the effort to really tailor each message. It may look like extra work (and it is), but your audience will appreciate it. They’ll also start trusting you more, and when that happens, sales will happen naturally. So never neglect personalized emails!

personalized emails

Create great deals for your existing customers

Holiday deals are great for showing your current customers how much you appreciate them! So if you can make some special offers just for them, they’ll be more likely to come back and spend more in your online store.

Plus, you could add a gift into the mix that will make them feel valued even more. And something simple as that can get you loyal customers for life!

happy customer

Add more products to the online store

A lot of people are waiting until the last minute to search for holiday deals. These people are not just looking for one product, but they’ll be browsing for a bunch of goods that they want.

So if you have a large selection of different offers, then your chances of increasing holiday sales will skyrocket! Don’t miss this opportunity and start creating digital products.

The Ultimate Guide To Creating Digital Products

Start your holiday sales early

Why is it wise to start promoting your offers earlier than everybody else? Simple – to avoid all competition. Most entrepreneurs start their special sales around holidays. But you don’t want to be like them and get lost among everyone else!

So why not increase the chance of getting more sales by releasing your holiday deals earlier? Instead of promoting it a week before Christmas – like everyone else – you can do it the first week of December. You’ll compete with fewer people, which is a huge advantage!

early holiday sales to increase your income

Leverage testimonials

One of the best ways to increase holiday sales is by leveraging testimonials. This is social proof that boosts your product’s credibility.

Testimonials are a lot more powerful than you could ever imagine, so if you can get some – do it! You’ll be surprised by how much they help boost sales. So take action and start asking your current customers if they can send you feedback.

Example of client testimonial

Build your customer base before the holidays

With this strategy, you won’t just get some extra income. If you do it right and nurture the relationships – you can see massive results! But you have to start now because building great connections takes time.

Here are some of the tips that will help you:

  • Start by providing fantastic value! With this method, you’ll be able to build genuine connections and get loyal customers.
  • Send out appreciation emails and thank your subscribers for supporting you.
  • Create some reports or freebies and give them to your audience
  • Think of any other ways you can make them feel important
build customer base before the holidays

Create an excellent holiday content strategy

Magnetic content is the focal point of your business. It takes time and effort, but it’s worth it in the long run. This is because you’ll be able to attract more customers and build your reputation as an expert.

People who don’t buy from you during the holidays will return for advice. And that increases the chances they’ll purchase from you in the future.

So the goal of your content is to make it so good that people come back for more year after year. The value increases buyer conversions in the long run!

holiday content strategy

Here are all my articles with a ton of content ideas for different seasons:

Have fun with promotions

This is a simple tip, but it’s often overlooked. When you’re promoting your special holiday sales, you’re attaching energy to it, and your audience can feel it. If it’s screaming ‘low-vibration,’ they will pick up on it and won’t buy!

So by having fun, you’ll get creative and find different ways to promote your deals that go beyond traditional marketing. Spread some holiday cheer, and it’s sure to pay off!

having fun while selling for holidays

Have great customer service

Customer service is one of the most critical aspects of their business. Yet, many entrepreneurs don’t put much thought into it. But what do you think is easier:

A) Selling to new customers that don’t know you, or…

B) Selling to existing ones that already like & trust you?

Is your answer B? Congratulations, you’re right! This is why customer service is so important. If you give great support, then people won’t hesitate to buy from you during promotions!

That’s why this year, set a more significant focus on helping customers before they even buy anything. Show them that you’re not just after their money but that you really care about them. And they’ll be more likely to return the ‘favor’ and buy from you during the holidays!

great customer service

Summing up the methods to increase holiday sales

If you want to increase your sales, then it’s time to take action. Choose a couple of methods from this article and start planning. Outlining your holiday campaigns as soon as possible is key to your success!

It will be helpful for you to start building significant connections with your audience. Get to know them on a deeper level and notice what they are searching for.

If you need holiday content, emails, planner, and strategies that work, then get my Holiday Sales Bundle. Here’s what you’ll get inside:

  • How to Boost Your Holiday Sales (the 47-page e-book that will teach you what you need to do to boost your sales over the Holidays) 
  • Holiday Business Planner (81 pages to plan your promotions; you can fill it out online, so there is no need to print all the pages)
  • Fill-in-the-blank Holiday Social Media Content Templates – (16 posts to prep your audience to buy, 15 questions to do market research, 15 promotional posts, and Call-to-action ideas for Instagram)
  • Holiday Email Templates – (19 fill-in-the-blank emails for building relationships and boosting sales)
  • Holiday Canva Graphics – (29 templates for different Holiday promotions)
Holiday Sales Bundle

And finally, remember that having fun won’t hurt your promotions. People will feel your good energy and be more attracted to your offers. That means happy customers and more money in your pocket.

That’s all for now; I hope you enjoyed the article! If you found it helpful – don’t be shy to share it with your friends and subscribers.