Poll Questions are the best content for Social Media. It makes it easier for your followers to engage.
That’s because we live in a fast world, and your audience doesn’t have the time to provide long responses. So make sure you create thought-provoking questions to get a better engagement. We’re also going to cover other great Social Media content ideas.
But before you continue reading, I would like to invite you to our fantastic free coaching group. You will connect with other boss babes and learn all about Social Media content, marketing, and more.
Why is content important for Social Media?
It is the first thing your audience and followers see. If they like it, they’ll follow and engage with you. It’s how you build trust, show your values, and what you stand for.
The more your Social Media content relates to your audience’s problems, the better. They should feel like you’re talking and helping them out. That is one of the most important things if you want to gain more followers, engagement, and revenue.
How do you create engaging content for Social Media?
1.) Create relatable, high-quality content
To create engaging content, you will first need to know your audience. Get to know their pain points, what’s holding them back, what they struggle with, and their goals. The best way to gain that information is through poll questions.
Then you will be able to create relatable, high-quality content. Your audience has to get the benefits first before they start trusting you.
Here are some knowledge-based content ideas you can create:
- How-to
- Ultimate guides
- Beginner guides
- Reviews
- Case studies
- Interviews
2.) Trigger emotions through storytelling
Another way of creating engaging content is by triggering emotions. The best way to do that is through storytelling.
You can share your struggles and how you overcome them. Talk about how you felt when everything went wrong. However, make sure you end your story on a positive note.
Try out these story ideas:
- Talk about who you are and what your passion is.
- Share your current or past struggles and how you overcome them.
- Make videos on business events.
- Explain why you decided to invest in a product or join a business
- Talk about your products/services and how they help people
3.) Be funny
Making people laugh is another way to create engaging content. That’s why those funny cat videos have so many views, likes, and comments. Figure out a way to create funny Social Media content around some topics in your niche.
4.) Host contests and giveaways
Contests and giveaways are a great way to boost engagement. I’m speaking from my own experience because I host a giveaway each month in our Facebook group. The person (top contributor) who engages the most gets a prize.
It’s an effortless way to get more engagement. And the gift can be anything your audience is interested in (or they wouldn’t put any effort into.) You can give them an ebook, one of your products, or services.
5.) Create video content
Videos are a great way to connect with your audience and build trust fast. That’s because they can hear and see you.
Usually, our brain tells us that people who are not afraid to show their faces are trustworthy. That is why you should exploit live or pre-recorded videos.
Here are some video content ideas:
- Webinars
- Live video
- A short video with a couple of tips
- Interview a leader in your company
- Host an “Ask Me Anything” live video
6.) Poll questions
As I said before, poll questions are the best Social Media content that gets excellent engagement. Your followers can choose one (or more) options, click, and that’s it.
But poll questions are also useful for getting to know your audience. Make sure you ask the right questions. You will gain valuable information that you need to increase engagement and income.
Examples of exceptional poll questions that will help you get to know your followers:
- How old are you? A) 20-24 B) 25-35 B) 36-45
- What do you struggle with most? (give them at least 2-3 options)
- Are you struggling with ______? A) Yes B) No
- Which topic do you need the most help with? (give them a couple of options)
- Is my content helpful? If not – let me know what topics I should cover next. A) Yes B) No
What are the different types of content?
There are many different types of content for Social Media. I will share the top 20 that work the best for gaining followers, engagement, and boosting your revenue.
- Social media posts (value, funny, poll questions…)
- Live or pre-recorded videos
- Images
- Blog posts and articles
- Ebooks
- E-courses
- Infographics
- Social media stories (video/image/post)
- Reviews and testimonials
- Freebies
- Giveaways and contests
- Podcasts
- Presentations
- Business posts
- Webinars
- Collaborations
- Interviews
- Quotes
- ‘Ask me anything’ (video/post)
- Case studies
What type of Social Media content converts best?
Social media posts (value, funny, poll questions, questions…), videos, and freebies convert the best. After all, Social Media has always been based on posts. And for the past couple of years, videos have been getting a lot of attention.
Freebies convert well because people love getting free stuff. They also get a sense of what you have to offer. That’s why it’s always essential to over-deliver on value and knowledge.
What content should I post?
You should always mix up your content so your followers don’t get bored. Also, make sure that you are not perpetually selling to them.
Find the right balance between different types of content. Below are the top three that you need to create for your business.
1.) Value and knowledge:
The most important thing you should post is value. You can do that by creating a post, video, blog post, or anything else. As long as your content is relatable and over-delivering, your audience will love it.
2.) Stories:
If you are trying to build trust and make more sales, then start sharing stories. You could share your own or somebody else’s. Be honest and talk about the struggles and how you overcome them.
Sharing emotions is very important. That’s how your audience will connect with you faster. If you’re not sure how to tell a compelling story, then grab my Content Marketing and Storytelling Strategies here.
3.) Poll questions:
By now, you already know that poll questions are beneficial. Your followers can engage fast, and you get valuable data in return. So whenever you don’t know what kind of content or product to create, poll your audience.
How do you write content quickly?
You’re not alone if you have been wasting hours on content creation. I struggled for many years before I figured out the solution. So let’s look into the top five tips that will help you create content quickly:
- Write down all the content ideas in a notebook or any online tool.
- Batch your content in one sitting (when you feel most inspired).
- Read blog posts and watch videos to get more ideas (don’t copy other people’s content!)
- Use Google to see what people are searching for.
- Create a Social Media content calendar or get my 7+ Years Of Social Media Content Ideas (it has 3 content calendars and so much more)
What type of content is best for driving revenue?
Every business owner wants to create content that will produce more revenue. And the best way to do that is by sharing your story. When talking about your struggles and how you overcame them, you’re showing the audience that you found the solution.
They will see you as an expert and a go-to person. But only if you use storytelling the right way. It’s all about showing them what they need to do but not how they need to do it. You will show them the ‘how’ inside your product or service.
And to make your audience interested, you have to share an emotional story. That’s because most people are emotional buyers. So now you see that storytelling is the best content for driving revenue.
Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.
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