Have you ever sat down to get some Social Media content published, but you just got overwhelmed? You couldn’t think of what to write.
Well, you’re not alone! Many small business owners are facing this challenge daily.
But in today’s fast-paced world, businesses need to have a solid Social Media presence.
That’s why I created over 25 killer Social Media content ideas for small business owners. You can use them right away to increase your engagement and attract more followers.
This post includes affiliate links to products I really love and recommend, which means I may receive a small commission at no extra cost to you. I will use the earnings to maintain my blog and business.
Table of Contents
25 Social Media content ideas for small business owners
The challenge of most small business owners is that they do not have a marketing team.
As a one-person company, you’re going to be managing the Social Media accounts on top of everything else. The good news is that there are plenty of ways to create great content without spending a lot of time or money.
The following list is full of different Social Media content ideas. You don’t need to do them all; just pick the ones that work well with your business.
Share your website or blog to get more traffic
Many small business owners want to get more traffic to their websites. So let’s look at how you can do this.
First, you should consider writing a short paragraph explaining to your readers what they can expect to find on your website or why they should read your article.
Of course, you’ll want to include a link back to your blog post or website. But Social Media platforms, like Facebook, don’t want you to send people off their site. If you share the link, they automatically show your post to fewer people. So what can you do about it? Here are a couple of hacks that work very well:
- Share your link in the comment section,
- Write the link inside your graphic,
- Tell your audience to reach out to you if they want the link,
- Or write a different call to action, for example, “Say “I WANT IT” below, and I’ll share the article with you.”
- Tell them they can find the link in your BIO
For example, on my Big Income Paradise Instagram, I give a clear call to action at the end of the caption:
Share short tips or tricks
If you want to get more followers and turn them into loyal customers, you need to share some free tips and tricks first to showcase your skills.
Because once they see that you’re an expert in your field, they’ll be more likely to trust you when it’s time for them to buy something from you.
Here are some Social Media post ideas you can use:
- List of top 3 best _____
- #1 reason why _____
- The #1 dangers of _____
- 3 ways to find the best _____
- Master _____ in 3 simple steps
Here’s a good example from Mel Robbins:
Create daily threads
Daily threads are the easiest to do, and they are perfect for filling up your content calendar. You can do them on any platform, so pick the ones that suit your small business best.
Here are some Social Media ideas to help you create daily, weekly, and monthly threads:
- Mindest Monday
- Thankful Tuesday
- Winning Wednesday
- Throwback Thursday
- Follow Friday
- Selfie Saturday
- Sunday Funday
Below is an example of my thread that I used to do in our Facebook community:
Host a giveaway or contest
A giveaway or contest is a simple way to give back to your followers. It’s also great for getting more leads, boosting engagement, and increasing your brand awareness.
There are several different types of giveaways and contests, so choose one that works best for your business. For example, you can ask people to comment on an Instagram post and tag a friend to enter.
Incentivizing with prizes such as gift cards or excellent products will help you get more people interested.
You can work with an influencer to promote your giveaway or contest. Make sure you partner with someone relevant to your industry; otherwise, you’re unlikely to reach the right audience.
For example, American Dream Nut Butter promoted their giveaway and their results were amazing:
Create a “Ask me anything” post
These kind of posts are great for small businesses because they allow you to answer questions that might be on people’s mind and also gives you a chance to showcase your expertise.
You can create a simple Facebook post or a live video and tell your audience to ask you any questions regarding your niche, products, or anything else.
You can even make this more interactive by offering a coupon code to all who submit their questions.
Share someone else’s post
According to LeadTail, there are multiple benefits of sharing other people’s content on your own Social Media accounts:
- It builds trust with your followers,
- You don’t need to come up with fresh ideas,
- The original author might notice you and share your work on their own Social Media accounts,
- Your audience gets to hear about a new resource,
- The original author gets exposure for their work (helping people is always a good idea)
Below you can see how Mel Robbins shared a post from Sharon McMahon and gave her credit:
Highlight your products with photo or video
When it comes to selling online, high-quality photos and videos are essential, and they help potential customers make a purchasing decision.
A picture is worth a thousand sales. Highlighting products in your graphics is a great way to show them off, so potential customers can see exactly what they’ll get.
According to Neil Patel, it’s even better if you create a video – it can increase your overall conversion rate by 64-85%!
So add both photos and videos to really showcase your product and give potential buyers an in-depth look at what you have to offer.
Here’s a great example from Bolden Skin Care company:
Create short video clips
Video is the fastest-growing content in Social Media, and it’s also one of the most engaging.
Here are more reasons why should you create short video clips:
- A short video is easy to consume. Your followers can watch it when they have a few minutes to spare.
- Videos are entertaining. They’re a fun way to tell your story and showcase what makes your brand unique.
- They are becoming more and more popular (TikTok, Instargam reels, and now also Facebook reels)
And the best part is that they’re effortless to make! Here’s how:
1. Find a subject your audience can relate to. Keep it short – under 5 minutes or just a couple of seconds if you’re creating TikTok or reels.
2. Set up your camera or phone to record different scenes (this will give you plenty of footage to choose from later). Make sure you have good lighting and a simple background.
3. Once you have your footage, import it into Wondershare Filmora or any other video editing tool of your choice. Import all the clips and piece them together.
You’re able to create reels or TikTok videos inside their apps, or do it in Canva and later upload it to the desired platform.
Inspire followers with a motivational quote
There’s nothing wrong with inspiring your followers with a motivational quote, and it’s a great way to give your audience something to think about. It also helps demonstrate your personal perspective.
By inspiring your followers with a motivational quote, you will:
- get more likes
- get more comments
- increase engagement
- win over new customers
Make sure you use a strong, relevant image that pairs well with the text. And try not to use a quote that has been shared hundreds of times already; look for something new and original.
If you need a great selection of quotes, then see my other articles:
- 99 Killer Millionaire & Billionaire Quotes To Inspire You
- 47 Killer Social Media Marketing Quotes To Inspire You
- Killer Girl Boss Quotes To Inspire Your Inner Entrepreneur
- 60+ Inspirational Quotes From Successful Women Entrepreneurs To Inspire You
Share user-generated content
With customers more skeptical of brands than ever before, they’re more likely to trust friends, family, and even strangers online. A single piece of user-generated content can significantly impact purchase decisions.
Now let’s look at what user-generated content actually is.
What is user-generated content?
User-generated content (or UGC for short) is a term for any type of content – images, video, text, audio, etc. – that has been created by your customers or followers.
It’s is a piece of content that someone else creates which promotes your brand (example: testimonials.)
There are many different forms of UGC you can use to promote your small business online:
- Product/service testimonials – customers talk about their experience with your brand, product, or customer service.
- Social media posts – people tagging and mentioning your business – talking about their experience with you.
- Blog posts – someone mentioning your business and/or product.
User-generated content helps keep customers engaged with your brand – even after they’ve bought from you!
Repurpose your old content
It’s no surprise that content is a significant part of small business marketing. But did you know that you can get even more out of your old posts by repurposing them?
What is content repurposing? It’s a process where you take existing top-performing posts and convert them into a different format. For example, you could take an old Social Media post and turn it into an engaging infographic.
This method will save you time and increase your chance of getting more engagement.
Collaborate with another brand
Small business owners are getting very resourceful with their content creation and finding unique ways to get more exposure. One way is to partner up with like-minded brands.
This will help you reach a larger audience, build new relationships, establish your brand as an authority in your industry, and even generate leads.
Collaborations can take many forms. It could be a simple product swap where you gift them one of your products in exchange for one of theirs.
Or, you could do a collaboration where you both create content together and post it on both your social channels.
Talk about trending topics
The quickest and easiest way to get noticed is by creating Social Media content that is trending.
There are many tools that you can use to find popular topics. You just need to type a keyword into them, and it will give you a list of content ideas.
Google Trends, BuzzSumo, and Quora are the most popular ones I use when researching trending subjects.
You can also analyze your competitors’ Social Media accounts to see what’s working for them. To do this, simply find the top influencers in your niche, and take note of their most recent and popular posts.
GIFs can be a great addition to your Social Media posts because they’re eye-catching, fun, and they get the message across. They can also help generate more social shares and engagement, which is often a goal for small business owners.
Another benefit is that they can help to humanize your brand – allowing you to show off some personality and humor (which people love).
The key is using GIFs relevant to your brand and the message you’re trying to convey. You don’t have to do the legwork on creating your own either – there are plenty of sites where you can find appropriate ones (e.g., Giphy.)
Create “how-to” tutorial content
Your target audience is searching for content that helps them solve specific problems. So your content marketing strategy should include how-to tutorials because they solve different pain points.
Creating this type of content will provide consumers with valuable knowledge before buying from you. This will help build trust and loyalty with your audience and lead to more sales over time.
Start using live videos
According to Biteable, live videos have a higher engagement rate and reach, which is excellent for increasing your visibility.
They are becoming more and more popular because they offer a unique way of engaging with your audience. It’s immediate, authentic, and helps you build trust.
There are many different ways you can use live videos for your business, but here are a few ideas:
- Live Q&A sessions
- A behind-the-scenes look at how your product/service is made
- Launch a new product/service or feature
- Live interviews with industry experts
- Share your tips on a particular topic
Shine the spotlight on your customers
Whether you have a small business, start-up, or large brand, your customers are the heart of your business. So a good testimonial can be a powerful content marketing tool, helping you connect with potential buyers and drive more sales.
Not only do they show that your business has an existing client base, but they also demonstrate how satisfied those customers are with your products or services.
If you’re looking for inspiration, here is Living Proof inc example that showcases how it’s done:
Create teaser content
Teaser content is excellent for small businesses because it can help generate buzz and interest in new products or services.
The idea behind teaser content is to get your audience excited. A good example would be posting a picture of a new product you’re about to launch with a caption that reads “coming soon.”
Here’s an from Majestic Aesthetics:
Celebrate different holidays
The holidays are one of the best times to build relationships and engage with people. It’s a great opportunity to connect with your audience in a fun way, offer some value, and make your brand memorable.
There are many ways to incorporate Social Media holidays into your strategy:
- Provide special discounts to your audience (e.g., Mother’s Day 50% Off!)
- Share funny memes on different holidays (e.g., Halloween memes)
- Post wish cards (e.g., best Christmas wishes)
- Host a giveaway (e.g., Valentine’s Day giveaway)
Interview an expert
People in your audience are always looking for answers to their problems. Interviewing an expert helps you give them the information they need without doing all the research yourself.
Many of your followers will be grateful, and this can help grow your audience and build authority in your niche. It can also position you as an expert and help you create a new piece of content that you can use on Social Media, blog, or anywhere else.
Create a meme
Memes work well because they’re funny, entertaining, and easy to relate to – and, if done right, can go viral. People love sharing them, which means that your content gets seen by a bigger crowd, leading to more brand visibility.
You can create memes with Canva or any other tool you prefer. Just make sure that the theme aligns with your brand identity and voice, so it doesn’t look like you’re trying too hard.
Many businesses have taken meme marketing to the next level by creating their own type that reflects their brand personality.
Run an exclusive deal
One of the best ways to get your followers to purchase is offering them exclusive deals. These offers build loyalty, encourage repeat purchases and help attract new customers.
You can choose to give a discount on a particular product or create a limited-time deal that will create urgency.
Whatever you decide to offer, it has to be unique for it to be successful. Don’t just copy what other brands are doing – be creative! People want something different, so try offering a valuable incentive. EXAMPLE
Poll your audience
Poll questions are a great way to get your followers engaged with your post because they are easy to respond to. The most important thing is to keep it as simple as possible.
Don’t overcomplicate things with too many complex questions. Make it fun for your audience to participate in.
Check out how Sephora Collection uses Instagram poll questions:
Share a ‘Fill-in-the-blank’ post
Fill-in-the-blank posts are fun because they’re easy to create, and people naturally enjoy completing sentences. They are also helpful because they allow you to gather information from your fans and followers, which you can use to improve your business.
Here are some fill-in-the-blank Social Media post ideas:
- One of the things I dislike most about running a business is ___________________.
- If I could start my business over again, I would change ___________________.
- My biggest brand mistake was ___________________.
- My advice to people who are considering starting their own blog is ___________________.
- My least favorite thing about Social Media Marketing is ___________________.
- The most challenging part of content creation is ___________________.
When you ask questions, you demonstrate that you are curious about your audience. People appreciate it when you take an interest in them and their opinions.
By asking different Social Media questions, you give your followers a chance to contribute to the conversation, leading to some really valuable insights.
These types of posts are one of the easiest ways to increase engagement. But if you really want to get the most out of this hack, then start responding to comments with questions as well. Why?
Because it’s a great way to keep the discussion going – which also means every time they respond back, your post gets boosted on top of the news feed, and more people will see it (exposure).
How to use these content ideas in your small business?
If you’re feeling like your creative well has dried up and you’re just winging it with content ideas to see what sticks, be sure to check out these tips to make your marketing efforts a little more painless:
Find your audience’s challenges:
If you want to get the most out of these post ideas inside my blog post, you should first find your followers’ challenges.
This means that you need to put yourself in their shoes and ask questions like:
- What is my audience worried about?
- What are they trying to achieve?
- What answers do they need?
- What problems do they need to solve?
The more you can understand your audience’s needs, the better equipped you will be to create great content that addresses their problems – and ultimately improves their lives.
Figure out how can you help them:
You have to help solve some of your audience’s problems if you want to position yourself as an expert in your field. This will get them to read your content, comment on it, and share it with their friends.
Your Social Media post must be written in a conversational, valuable, and simple style.
So understanding your audience is really the most essential step of the entire process, and it’s what will guide you in determining what type of valuable content you should be creating.
Here are some powerful ways you can help your followers:
- Give valuable information away for free,
- Share links to valuable articles and content,
- Ask questions that will help you find out what they want and need,
- Help them by recommending great tools, resources, and services,
- Put together a helpful guide that shows how to do something.
Search for some industry trends:
If something is trending in your niche or industry, you can bet that people search for it online. So jumping on the bandwagon early can help you attract more followers and exposure.
Google Trends is an excellent (free) tool for finding out what is trending in any niche. It shows you the interest volume, related topics, and queries. You can also compare two terms to see which one is more popular. You can also sort it by categories and locations to see what’s hot right now.
By creating Social Media content about an industry trend, you demonstrate that you have your finger on the pulse of your niche.
Create a content calendar:
Every small business owner needs a content calendar to increase their marketing efforts. It will help you:
- Plan your content marketing strategy in advance,
- Make sure you’ll publish a variety of content to keep your audience engaged and interested,
- Save you a lot of time,
- Ensure your content is tailored to the right audience, platform, and timeframe,
- Make sure you’re always prepared for significant events, holidays, and sales promotions.
What is a Social Media calendar?
A content calendar is a plan for creating, publishing, and promoting your content. It’s a tool that helps you focus on the topics connected to your business, so you can avoid wasting time trying to find different post ideas each day.
There are many advantages of a Social Media content calendar so you should create your own. Here are a few suggestions:
- Use an Excel spreadsheet or Google Docs to keep things simple.
- Create a Trello board and add a calendar power-up.
- Use an old-school technique: pen & paper.
Want to learn more? Here’s what you should include in a content calendar.
How to create your own Social Media calendar?
Here are some simple steps that will help you create your own calendar that works for your small business:
Step 1: Decide how often you’ll be posting on each channel
Step 2: Write down your content pillars
Step 3: Make sure to include holidays in your calendar
Step 4: Write your story and value content ideas first
Step 5: Fill the rest of your calendar with the content ideas you found in this blog post
But as a small business owner, you’re probably very busy. So if time is not on your side, then grab my Yearly Social Media Content Calendar that has:
- 600+ Content Ideas, Headlines & Hashtags,
- 796 Social Media Graphic Templates,
- Yearly Social Media Content Calendar,
- List Of Holidays (for 2022),
- Plus extra BONUSES.
Which Social Media ideas will you use next?
Social Media platforms are a great place to share what’s on your mind. But what makes some small businesses stand out from the crowd?
It’s all about how they present their content – using creativity and knowledge in a way that inspires others. And that’s exactly what you can achieve with the post ideas above. It will keep your followers engaged and coming back for more.
If you need more help with content creation, grab my Social Media content checklist that will show you what you need to do – step by step!