The frustration of growing your emails list is real!

It has been a struggle of mine for many years. The problem was – I created too many mediocre freebies that were not interesting to anyone (not even to me).

But along the way, I discovered some efficient lead magnet examples that have helped me grow my email list exponentially. I’m currently getting over 300+ new subscribers each month.

I’m going to share 81 freebie examples with you on how to get more targeted leads and sales!

Let’s dive in.

The Ultimate List Of Killer Lead Magnet Examples

What is a lead magnet?

A lead magnet is something of value that you give away for free to grow your email list (like an ebook, cheat sheet, checklist, etc.).

Lead magnets are one way to qualify potential customers and clients, so you have a higher chance of closing the sale later on.


How does a lead magnet work?

Lead magnets are powerful tools that attract new subscribers to your business. They are free content or products that you give away in exchange for an email address, that’s added to your list.

These freebies provide value to the customer and reasons to trust you with their contact information.

Once you have their email address, you can build a relationship with them and encourage future purchases.

Why every business needs a lead magnet?

every business needs a lead magnet

Every business needs to have a lead magnet because it shows expertise and establishes trust with the receiver.

A freebie is like a personal handshake. This “sales touchpoint” further sets the relationship between a business (you) and the lead.

A lead magnet doesn’t have to sell anything (except your expertise); it just has to help your audience solve their problem or give them something of value. You can advertise your products in future emails.

Lead magnets can establish trust with your audience and make them like you more because you help them by giving away a solution. And when people like you more, they are more likely to:

  • choose your products over another,
  • perceive your brand as valuable and respectable,
  • be loyal to you!

That’s priceless, isn’t it?

Download these 35 lead magnet examples to rapidly grow your email list

What makes a great lead magnet?

To answer that question, I’d like to share an experience.

A couple of years ago, I created a lot of mediocre lead magnets that didn’t attract almost any leads. The problem was – I didn’t know what my audience wanted.

Also, my freebies weren’t full of value because I was scared that no one would buy my products if I helped them solve their problem for free. But that couldn’t be further from the truth.

At that time, I was still a beginner entrepreneur, but today I’m confident in my knowledge about what makes a great lead magnet. So, let me share with you all the expert tips.

You might also love to read my article: Everything You Need To Know About Creating Powerful Lead Magnets

Create an extremely valuable lead magnet

Everything You Need To Know About Creating Powerful Lead Magnets

That’s the secret. You want to create a lead magnet so valuable that people can’t leave without getting it – because every time they visit your website, they are reminding themselves how much value you have to offer.

You don’t have to worry about sharing too much knowledge because if there’s enough great content, you will naturally gain subscribers who trust you and are ready to invest in your products or services.

The magic happens when you help your subscribers get results. And you don’t even have to solve all of their obstacles. They’ll remember you just because of the sheer value you’ve given them.

Know what your audience wants

You have to know the specific obstacles your ideal customer is facing. And you have to know what they want to achieve (their goals).

There’s no one-size-fits-all answer. You must dig deep into the hearts and minds of your ideal customers.

To do this, you need to carry out customer research – find their problems. You can also research different forums and Social Media platforms where your audience is hanging out.

Find questions in places like Quora, Reddit, or Facebook groups where people talk about their challenges. Then use these same questions as content ideas for your lead magnets.

Quora for research

Make your lead magnets simple

You need to make freebies as simple and easy to digest. That’s why you should break up your content into smaller pieces and avoid fluff.

Make it bite-sized – use short sentences, lists, and bullet points to make it effortless for your subscribers to read.

It will help them digest the information faster. You can split up your lead magnet into three or four parts.

Use visuals in your freebies

As humans, we’re suckers for beautiful things – which is why you must always add some visual elements to your lead magnets.

Some ideas are images, GIFs, videos, or even slideshows that help break up the text. You can use Canva – it has everything you need!


Make your lead magnet exclusive

The best way to make your freebies irresistible is by making them exclusively available for those who subscribe to your list. Don’t ever give away something valuable without asking for their email address.

After all, you’re trying to grow your list and business. And you can do it by creating a sense of scarcity. If your audience knows that they’ll miss out – they’ll more like subscribe.

Make sure your lead magnet is in line with what you offer

Your freebie must always be in line with the products or services you want to sell down the road. So, when people visit your website and see this freebie, they must know for sure that you’re offering exactly what it takes to solve their problem.

Here’s an excellent example of a lead magnet that’s related to your offer:

  • Create a freebie ideas list (lead magnet), then sell your course that helps your audience get a ton of traffic to their lead magnets.

81 Irresistible Lead Magnet Examples

Killer Lead Magnet Examples
  1. Checklist
  2. Ebook
  3. Video
  4. How-to Guides
  5. Tutorials
  6. Infographics
  7. Case Studies
  8. Challenges
  10. Photo Series
  11. Worksheet
  12. Spreadsheet
  13. Cheat Sheet
  14. Templates
  15. Scripts
  16. Email Course
  17. Mini-Course
  18. Free Coaching Session
  19. Printables
  20. Wallpapers
  21. Free Trial Offer
  22. Webinars
  23. Giveaways
  24. Audiobook
  25. Mp3 Audio Files
  26. Toolkit
  27. Guest Post
  28. Examples
  29. Generator
  30. Video Training Series
  31. Guided Meditation Course
  32. Predictions
  33. Swipe File
  34. Transcripts
  35. Prompts
  36. Apps
  37. Weekly Newsletter
  38. Tutorials
  39. Report
  40. Resource List
  41. Calculator
  42. Social Media Training
  43. Calendars
  44. Planners
  45. Recipes
  46. Simple Guides
  47. Questionnaire
  48. Quizzes
  49. Roundups
  50. Planner Sheets
  51. Survey
  52. Waiting List
  53. Brainstorm Exercise
  54. Mind Map
  55. Overviews
  56. List of Links
  57. List of Benefits
  58. Reviews
  59. List of Experts
  60. Book Summaries
  61. Book Notes
  62. Recommended Reading List
  63. Glossary
  64. Small-Group Exercise
  65. Event Tickets
  66. Free Shipping
  67. Coupon Codes
  68. List Of Plugins For a Website
  69. Spreadsheet Templates
  70. PDF’s,
  71. PowerPoints
  72. Vaults
  73. Library
  74. Licenses
  75. FAQ’s
  76. Customizable Letters
  77. e-Magazine
  78. Articles
  79. Podcasts
  80. Masterclass
  81. Social Media Content

What’s next

You might be tired of not getting any leads in your business. That can be very frustrating!

But now you have a whole list of lead magnet examples and some expert tips. You’re already halfway there! So what’s next?

Learn from my List Building Mastery course – how to get an abundance of targeted leads and boost your profits! You’ll discover:

  • What tools you should use,
  • How to get better leads on Social Media & Pinterest,
  • What types of lead magnets you should create,
  • And which list-building mistakes you should avoid. 

Click here & learn the most effective strategies for building your email list!

The List Building Mastery