The Ultimate List Of 81 Killer Lead Magnet Examples

The frustration of growing your emails list is real!

It has been a struggle of mine for many years. The problem was – I created too many mediocre freebies that were not interesting to anyone (not even to me).

But along the way, I discovered some efficient lead magnet examples that have helped me grow my email list exponentially. I’m currently getting over 300+ new subscribers each month.

I’m going to share 81 freebie examples with you on how to get more targeted leads and sales!

Let’s dive in.

What is a lead magnet?

A lead magnet is something of value that you give away for free to grow your email list (like an ebook, cheat sheet, checklist, etc.).

Lead magnets are one way to qualify potential customers and clients, so you have a higher chance of closing the sale later on.

How does a lead magnet work?

Lead magnets are powerful tools that attract new subscribers to your business. They are free content or products that you give away in exchange for an email address, that’s added to your list.

These freebies provide value to the customer and reasons to trust you with their contact information.

Once you have their email address, you can build a relationship with them and encourage future purchases.

Why every business needs a lead magnet?

Every business needs to have a lead magnet because it shows expertise and establishes trust with the receiver.

A freebie is like a personal handshake. This “sales touchpoint” further sets the relationship between a business (you) and the lead.

A lead magnet doesn’t have to sell anything (except your expertise); it just has to help your audience solve their problem or give them something of value. You can advertise your products in future emails.

Lead magnets can establish trust with your audience and make them like you more because you help them by giving away a solution. And when people like you more, they are more likely to:

• choose your products over another,
• perceive your brand as valuable and respectable,
• be loyal to you!

That’s priceless, isn’t it?

Download these 35 lead magnet examples to rapidly grow your email list

What makes a great lead magnet?

To answer that question, I’d like to share an experience.

A couple of years ago, I created a lot of mediocre lead magnets that didn’t attract almost any leads. The problem was – I didn’t know what my audience wanted.

Also, my freebies weren’t full of value because I was scared that no one would buy my products if I helped them solve their problem for free. But that couldn’t be further from the truth.

At that time, I was still a beginner entrepreneur, but today I’m confident in my knowledge about what makes a great lead magnet. So, let me share with you all the expert tips.

You might also love to read my article: Everything You Need To Know About Creating Powerful Lead Magnets

Create an extremely valuable lead magnet

That’s the secret. You want to create a lead magnet so valuable that people can’t leave without getting it – because every time they visit your website, they are reminding themselves how much value you have to offer.

You don’t have to worry about sharing too much knowledge because if there’s enough great content, you will naturally gain subscribers who trust you and are ready to invest in your products or services.

The magic happens when you help your subscribers get results. And you don’t even have to solve all of their obstacles. They’ll remember you just because of the sheer value you’ve given them.

Know what your audience wants

You have to know the specific obstacles your ideal customer is facing. And you have to know what they want to achieve (their goals).

There’s no one-size-fits-all answer. You must dig deep into the hearts and minds of your ideal customers.

To do this, you need to carry out customer research – find their problems. You can also research different forums and Social Media platforms where your audience is hanging out.

Find questions in places like Quora, Reddit, or Facebook groups where people talk about their challenges. Then use these same questions as content ideas for your lead magnets.

Make your lead magnets simple

You need to make freebies as simple and easy to digest. That’s why you should break up your content into smaller pieces and avoid fluff.

Make it bite-sized – use short sentences, lists, and bullet points to make it effortless for your subscribers to read.

It will help them digest the information faster. You can split up your lead magnet into three or four parts.

Use visuals in your freebies

As humans, we’re suckers for beautiful things – which is why you must always add some visual elements to your lead magnets.

Some ideas are images, GIFs, videos, or even slideshows that help break up the text. You can use Canva – it has everything you need!

Make your lead magnet exclusive

The best way to make your freebies irresistible is by making them exclusively available for those who subscribe to your list. Don’t ever give away something valuable without asking for their email address.

After all, you’re trying to grow your list and business. And you can do it by creating a sense of scarcity. If your audience knows that they’ll miss out – they’ll more like subscribe.

Make sure your lead magnet is in line with what you offer

Your freebie must always be in line with the products or services you want to sell down the road. So, when people visit your website and see this freebie, they must know for sure that you’re offering exactly what it takes to solve their problem.

Here’s an excellent example of a lead magnet that’s related to your offer:

• Create a freebie ideas list (lead magnet), then sell your course that helps your audience get a ton of traffic to their lead magnets.

81 Irresistible Lead Magnet Examples

1. Checklist
2. Ebook
3. Video
4. How-to Guides
5. Tutorials
6. Infographics
7. Case Studies
8. Challenges
9. Quotes
10. Photo Series
11. Worksheet
12. Spreadsheet
13. Cheat Sheet
14. Templates
15. Scripts
16. Email Course
17. Mini-Course
18. Free Coaching Session
19. Printables
20. Wallpapers
21. Free Trial Offer
22. Webinars
23. Giveaways
24. Audiobook
25. Mp3 Audio Files
26. Toolkit
27. Guest Post
28. Examples
29. Generator
30. Video Training Series
31. Guided Meditation Course
32. Predictions
33. Swipe File
34. Transcripts
35. Prompts
36. Apps
37. Weekly Newsletter
38. Tutorials
39. Report
40. Resource List
41. Calculator
42. Social Media Training
43. Calendars
44. Planners
45. Recipes
46. Simple Guides
47. Questionnaire
48. Quizzes
49. Roundups
50. Planner Sheets
51. Survey
52. Waiting List
53. Brainstorm Exercise
54. Mind Map
55. Overviews
56. List of Links
57. List of Benefits
58. Reviews
59. List of Experts
60. Book Summaries
61. Book Notes
62. Recommended Reading List
63. Glossary
64. Small-Group Exercise
65. Event Tickets
66. Free Shipping
67. Coupon Codes
68. List Of Plugins For a Website
69. Spreadsheet Templates
70. PDF’s,
71. PowerPoints
72. Vaults
73. Library
74. Licenses
75. FAQ’s
76. Customizable Letters
77. e-Magazine
78. Articles
79. Podcasts
80. Masterclass
81. Social Media Content

What’s next

You might be tired of not getting any leads in your business. That can be very frustrating!

But now you have a whole list of lead magnet examples and some expert tips. You’re already halfway there! So what’s next?

Learn from my List Building Mastery course – how to get an abundance of targeted leads and boost your profits! You’ll discover:

• What tools you should use,
• How to get better leads on Social Media & Pinterest,
• What types of lead magnets you should create,
• And which list-building mistakes you should avoid. 

Click here & learn the most effective strategies for building your email list!

Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.