You sit down to post, open your laptop… and nothing. Just a blank screen and zero ideas – AGAIN!
Without a solid plan, staying consistent on social media can feel impossible. But with this 30-day social media content plan, you can take control, grow your audience, and stop wasting time figuring out what to post.
The best part? It doesn’t have to be complicated. Follow these 8 simple steps to create a content plan that actually works.
This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.
Step 1: Set Your Main Goal for the Next 30 Days
Before you plan your content, get clear on what you want to achieve.
- Do you want more engagement?
- More email subscribers?
- More sales?
Having one specific goal will help you create content that moves you in the right direction.
If your goal is engagement, focus on posts that encourage conversations. If your goal is sales, create content that builds trust and highlights your offers.
Action Steps:
- Choose one main goal for the next 30 days.
- Write it down where you’ll see it daily.
Step 2: Choose Your Platforms the Smart Way
Instead of trying to be everywhere, use a strategy that actually works. Focus on one social media platform (Facebook, Instagram, TikTok, etc.), one search engine platform (Pinterest, YouTube, etc.), and email marketing.
This combination is powerful, and here’s why:
- Social media helps build engagement,
- search engines bring long-term traffic,
- and email marketing keeps your audience connected and ready to buy.
Important Note: Pinterest is NOT a social media platform. It’s a search engine that can send consistent traffic to your content for months or even years. That’s why it’s a smart platform to include in your plan. If you want to learn how to make money with Pinterest, check out this guide.
Action Steps:
- Pick one social media platform to focus on.
- Choose one search engine platform for long-term traffic.
- Start email marketing if you haven’t yet.
Step 3: Create a Weekly Content Theme to Stay Consistent
Posting randomly makes it harder to stay consistent. Instead, follow a weekly structure to keep things simple.
Example Weekly Schedule:
- Monday: Motivational post
- Tuesday: Educational post (tips, how-to)
- Wednesday: Engagement post (poll, question)
- Thursday: Personal story
- Friday: Promotional post (product/service)
- Saturday: Behind-the-scenes or customer testimonials
- Sunday: Repurpose top-performing content
Need more ideas? Check out this post on the top social media content types for business.
Action Steps:
- Choose 5-7 content themes to rotate each week.
- Write them down, and stick to the structure.
Step 4: Use AI to Brainstorm 30 Content Ideas in Minutes
Instead of spending hours thinking of content ideas, let AI do the work for you. But here’s the problem: most people use AI completely wrong.
They type in basic prompts and get boring, robotic content that sounds just like everyone else. No personality, no engagement, no sales.
That’s why inside AI Marketing Mastery, I show you exactly how to use advanced AI prompt techniques so your content stands out instead of blending in.
Inside this course, you’ll discover how to:
- Write powerful AI prompts that create engaging, scroll-stopping content (instead of generic fluff).
- Use AI to build entire marketing campaigns – social media, blog posts, emails, sales copy, and more.
- Get high-performing content in minutes using tools like ChatGPT, Copilot, Claude, Google Gemini, and AI image generators.
- Save hours of work while producing high-quality content that actually sells.
Most people waste time fixing bad AI content because they don’t know how to prompt it right. But once you know how to do this properly, you’ll never struggle with content again.
Action Steps:
- Use AI tools to brainstorm 30 post ideas fast.
- Save your ideas in Google Docs or a planner for easy access.
- Want to create AI-generated content that actually attracts engagement and sales? Check out AI Marketing Mastery here.
Step 5: Plan Your Posting Schedule for Maximum Growth
To grow on social media, you need to post at least 5-7 times per week. Posting 3 times a week is no longer enough.
Your schedule should be realistic, but the more consistent you are, the better your results. If you’re short on time, batch-create your content once per week and schedule it in advance.
Action Steps:
- Decide if you’ll post 5, 6, or 7 times per week.
- Write down your posting days and stick to them.
Step 6: Plan Your Content and Call-to-Actions (CTAs)
Every post should have a purpose. Do you want people to comment, share, click, or buy? Be clear about what you want them to do.
Use this simple content formula: Hook → Value/Story → CTA (call-to-action).
Planning your content is important, but let’s be real – coming up with post ideas every single month takes time. A LOT of time.
That’s why I created 3 Social Media Content Calendars that give you 3 years of post ideas & caption templates – so you can focus on growing your business, not brainstorming content.
Action Steps:
- Write 5-10 content pieces in advance.
- Make sure each post has a clear CTA to guide your audience.
Step 7: Create Graphics and Batch Your Content Using AI
Instead of designing graphics from scratch, use AI tools like Ideogram and Leonardo.ai to create eye-catching visuals faster.
Canva templates also help speed up the process. The key is to batch-create your content in one session so you don’t have to worry about it daily.
Action Steps:
- Use AI tools to generate graphics.
- Batch one week’s worth of content in one session.
Step 8: Schedule Your Content in Advance
Scheduling your content helps you stay consistent without feeling overwhelmed. Use SociaMonials (I personally use this tool) or any other scheduler to automate your posts.
Other scheduling options include Meta Business Suite for Facebook and Instagram and Pinterest’s native scheduler.
Action Steps:
- Schedule at least one week of content today.
- Set a reminder to engage with your audience daily.
Final Thoughts
A 30-day social media content plan makes it easy to stay consistent, grow your business, and never run out of ideas.
But let’s be real – you’ll have to do this all over again next month.
Instead of constantly planning, you could have 3 years of content already done for you. My 3 Social Media Content Calendars take the guesswork out of content planning so you can stay consistent, save time, and actually grow your business – without the stress.
Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales. 
