Are you a business owner or marketer trying to grow your business without a Social Media content calendar? Do you feel frustrated by the amount of effort Social Media requires only to see little to no payoff? If your answer is “YES”, then read on.
In this post, you’ll learn how to get the most out of Social Media for much less time and effort. How does that sound?
Table of Contents
How content calendar helped me:
Social Media content calendar made my life and business easier. Before I created the content calendar, my life was chaotic and stressful (can you feel me?). Each day I wasn’t sure about what to post so I tried to wing it and I swear that’s the worst thing I ever did!
I’ll tell you right now, you can’t wing it with Social Media. Because I didn’t have a plan, I wasn’t posting consistently which was basically suicide for my business.
That’s why I had horrible results. My audience wasn’t engaging with me, and I didn’t make almost any money (maybe a couple hundred $$$ per year). I felt exhausted, stressed out and overwhelmed. Can you relate?
So one day I had enough and started doing my research about Social Media content. I found a couple of great articles that said the same thing and that was…
PLAN YOUR SOCIAL MEDIA CONTENT AHEAD!
That’s what I did right away because I was sick and tired of feeling sick and tired 🙂 So long story short, planning my content ahead made a drastic change in my business and life. The stress level went down, and my income went up.
This post includes affiliate links to products I really love and recommend, which means I may receive a small commission at no extra cost to you. I will use the earnings to maintain my blog and business.
Social Media Challenges:
Doing Social Media for your business is like a walk in a park…Jurassic Park! 😉 It’s a ton of work and it never stops. You have to be consistent or you’ll lose the attention of your audience.
Each and every day you need to come up with new post ideas that are creative and different. You spend hours upon hours trying to get different ideas, and at the end of the day, you are mentally exhausted.
Spending hours on content means you spend less time on other really important parts of your business. But you’re only one person, right?
So how can you manage to post something new every day and still have time for other parts of your business? We are going to cover that in this post.
How Social Media content calendar will benefit you and your business:
Like I said before, my stress level went down when I started planning ahead. I knew each day what to post so I went and scheduled all the posts in my Facebook group and in Tailwind (for Pinterest).
Another benefit that I noticed was CONSISTENCY. I never missed a day of posting! And you know that consistency is one of the keys to success.
So you will not only be super prepared and consistent but you will also make great, unique content that your audience will love and engage with. And not to mention, your income will definitely increase if you will do it right 😉 **WOOHOO!**
How to easily create your yearly Social Media content calendar:
I’ll be honest with you, it always took me hours to create 1 month’s worth of content. With time when I got used to it, I was faster but it still took too much time which I would rather invest in other business activities.
I just wanted to be honest with you and let you know up-front that it’s going to take you hours upon hours. Now that you know, we can begin with the first step.
1.) Choose your tool:
Ok so let’s go over this with an easy step-by-step guide. The first thing you will need to do is to choose the tool where you will create your content calendar. This can be just a pen and paper if you are old fashioned like me 😉
You can also choose a tool like Canva, Trello, or Google Calendar. You can also mix it up which is what I do. First I write everything on paper and then I use Trello.
2.) Do your content research:
In the second step, I took a couple of hours each month just for researching and planning. So you should do the same. Sit down for a couple of hours and start doing your research.
The first thing you should search for is holidays. You can check out my blog post which has A COMPLETE LIST OF SOCIAL MEDIA HOLIDAYS. But make sure you find holidays in countries where most of your audience is from. For example, if you are from Europe and most of your audience is from the USA, then you have to find their holidays.
Write them down and then start searching for fun and wacky holidays that you can connect with your business.
3.) Write down your business anniversaries or milestones:
Then think about if there are any anniversaries or milestones you can celebrate in your business. Maybe 1 year anniversary or any other achievement that you had.
Also, check out your planner if you have any product launches, special offers, or maybe a big freebie or give-away coming up. It is really important to know that so you can prepare and promote it properly.
Besides that, you have to come up with other content ideas. And to be honest, I got stuck at this point many times *insert eye-roll here*. Because I’m a problem solver, I found a solution.
I put together a whole blog post about Social Media Research Topic Ideas so you will quickly find inspiration for the best content to share with your audience.
4.) Mix up the content types:
You need to mix your content up. This was another one of my mistakes. I have been posting a lot of quotes before I started using a Social Media content calendar. My audience was probably bored with so many quotes.
So don’t repeat my mistake and create different content formats. Here are some of the ideas you can use:
- Text post (without graphics)
- Post with graphics
- Ask questions
- Selfies with your short story
- Live video (sharing your story)
- Valuable posts
- Give-aways or freebies
- Share your blog post
Time-saving Solution For You:
I was really happy with my results after planning and creating the content for one month ahead. But the only thing I wanted to improve was how much time I spend doing it. I’m sure you are a busy business owner too, so I have been thinking “How can I help us both?”
If you are going to plan your monthly content calendar, be prepared to take a couple of hours each month just to focus on that. But let’s face it, doing that each month can be boring and annoying plus you can use that time for money-making activities or spend it with your family.
So is there a solution? Oh heck YES! 😉 I created a done-for-you Social Media content calendar that won’t break the bank. What I made is a game-changer…
366 days of Social Media content planned out for you!
Yes, you will get an entire year of Social Media post ideas all planned out for you. Can you say *AMEN* to that! 🙂 Here’s what you’ll get inside:
- 600+ Content Ideas, Headlines & Hashtags
- 796 Social Media Graphic Templates
- Yearly Social Media Content Calendar
- List Of Holidays (for 2022)
This content calendar is created strategically and it’s a proven-to-work system for social media marketing. How cool is that? 🙂
When I created and started using it, I saw big changes in my business. First of all, I got more time to focus on other parts of my business (now I save at least 10-15 hours each month).
I’m also not feeling stressed anymore because I just check the content calendar and schedule posts. And after a couple of weeks, my engagement went up, and finally – my income increased significantly.
Here’s what other’s are saying about the content calendar:
“Thank you so much!! I bought your special with the 12-month content planner, the power words, and the hashtag ideas. Mindblowingly good!!! Such value for money! I used your freebies for so long, which are all great value, but I needed to step up my game. And that was a MAJOR step UP.”
When you finish your content calendar or if you got my yearly calendar, you should still know how to use it. You will get the most out of it if you schedule your posts ahead.
So you can decide to schedule a whole month of content or just for a week ahead. Also, know that you can always change your content plan. A content calendar should be your guide.
Choose a Social Media scheduling tool:
There are many different tools out there. Some are free and for others, you will need to invest in it. I use the free Facebook built-in scheduling tool. You can find it on your group or page, but it doesn’t exist on your personal profile.
There are also tools like Hootsuite, Buffer, MeetEdger, SmartQueue (I use it and LOVE IT!), and Tailwind which I mostly use for Pinterest but I do recommend it. I have used many tools and this is by far my favorite one. You can schedule your pins but you can also share posts to your Facebook page, Twitter, and Instagram (an additional subscription).
Create images for your content:
To make it more interesting for your audience, you will have to find or create images. Make sure you are only sharing the images you have rights for.
For me, it’s super fun to create images. I love to play with Canva and sometimes Photoshop. But if you’re struggling to make beautiful and engaging images that will attract your audience, then I suggest you get these 100 Viral Content Templates.
Schedule your content:
I always schedule one week ahead because it gives me the freedom to change my monthly plan if I have to. Once per week I sit down and schedule the posts.
Of course, when I make live videos, I can’t schedule them ahead, but at least I know when I have to create them. That’s why I check my content calendar daily even if I already scheduled everything just to be sure 🙂
So if you choose to schedule for one week ahead, then set some time aside each week (any day you prefer), and open your calendar, photos, and tool for scheduling. Then just follow your content calendar, and schedule your posts. Easy isn’t it? 🙂
If you decided to plan for a whole month ahead, you will need to set more time aside but do that every end of the month.
Ok, that’s all folks 😉 I hope you love the yearly calendar and viral graphic templates as much as I do. Once you grab your copy, let me know in the comments what you love most about them!
Before you go, grab over 4,200+ pieces of Social Media content to help you boost engagement & make money online [Only $17]!
(PLUS YEARLY SOCIAL MEDIA CONTENT CALENDAR)
OTHER POST YOU WILL LOVE: 120 Killer Social Media Content Ideas Your Audience Will Love