This Attraction Marketing Formula Will Help You Grow Your Business Without Chasing Anyone
Did you know that almost all successful female entrepreneurs are using the Attraction Marketing formula? The reason is, they don’t want to waste time promoting their products to people who will never buy.
Imagine how you would feel if people would chase you instead of you chasing them. That would be great, right? Well, I have good news for you. With Attraction Marketing, you can achieve that.
Before you read more about this topic, I would like to invite you to our FREE Coaching Group for all female entrepreneurs who want to learn all about Social Media Marketing and Growing your Business Online. CLICK HERE and join us – we don’t bite 🙂
What is Attraction Marketing?
Attraction Marketing is basically how you market yourself to attract customers to you. It is all about being different than your competition. Make your business attractive to your followers and potential buyers.
That can be achieved with the Attraction Marketing formula which includes:
- your personal branding
- your marketing goals
- analyzing results and
- tweaking your strategy
Don’t worry if you don’t have a personal branding strategy yet. You can create a killer personal brand that will attract the right audience to you and help you build your business FAST! CLICK HERE and get your FREE Personal Branding Strategy.
Attraction Marketing Formula
Let’s break down the Attraction Marketing formula so that you will understand what exactly you need to do. Are you ready? Let’s begin:
1.) Know your targeted audience:
Not everyone is your targeted audience because all the people on this planet are not interested in the same products. Makes sense, right? Here are a couple of things you can do:
- write down everything about your products (what they are, who they help, what are the benefits…)
- now you can write down who would benefit from your products (no, not everyone)
You should write all the details that you can think of so you can have a better understanding of who you want to target and attract to you.
To help you with this, I put together the TOP Questions you need to ask yourself before you start marketing your products to anyone. CLICK HERE or on the button below to get the questions.
2.) Brand yourself (personal branding):
You should be promoting and branding your products but most importantly – you should be branding yourself first. Usually, people buy from you because of you.
For example – you can have the best product but they won’t buy from you if they don’t know and trust you. So with personal branding, you will show them who they are dealing with.
RELATED BLOG POST: I created this blog post about 17 Fatal Personal Branding Mistakes you should avoid at all cost
3.) Build relationships:
Focus on building great relationships and you will see great results. When your audience will see you are there to get to know them and help them solve their problems, they will start trusting you.
And as a result of that trust, you will make more sales and your income will grow. But how do you build great relationships and how do you make people trust you?
It’s not that hard. Simply talk with your followers as you would talk to your friends. When you are sharing your story, ask them if they ever when through the same things and how they felt. Also, don’t forget to ask them to share their stories so that you can get to know them too.
4.) Create content to help your audience:
Sharing VALUE is one of the top things you need to include in your Attraction Marketing Formula. If you don’t know your audience and what their main pain points and obstacles are, then this will be really hard for you.
That’s why you need to get to know your audience so that you will create posts and videos full of important tips that will solve some of their problems.
Here are some content example ideas you can use for helping your audience:
- How to (video or post)
- #1 Tip (or multiple tips)
- Step by step guide
- Create workbooks
- Give away an e-Book
- Make a cheat sheet
- Share your story
5.) Engage with your audience:
Your audience will certainly love it if you respond back to them and even help them out. If someone is facing an obstacle and asks you for help, you should provide a solution.
Your product is not always the solution however you should offer it if you build a relationship with that person. But first of all, you should focus on giving free advice ad tips.
If you don’t know the answer to their problem, use Google to search for the solution. Everyone loves the person who goes the extra mile to make others happy and content.
6.) Sell solutions to their problems:
Firstly you need to build trust and give some free value and tips. But if you won’t sell your products, you won’t make any money. So it’s ok to sell when it’s appropriate.
But here is where entrepreneurs get stuck. They limit themselves to only one income stream which means – limited solutions for their audience. It’s really important you get involved with multiple income streams so that you will have more products to help your audience.
7.) Stay consistent:
Consistency is one of the keys to success. Stick to your Attraction Marketing formula so you will start seeing amazing results which usually happen after some time. There is no such thing as an overnight success.
To sum up everything – you first need to know who your targeted audience is and then connect with them. Then you have to provide value and help them out. And finally, sell the solutions (products) and stay consistent.
If you want to learn how to triple your leads with Attraction Marketing, then I recommend this blog post from Jeff Bullas – How To Use Attraction Marketing To Triple Your Leads.
Did you get some value from this blog post about Fail-Proof Attraction Marketing Formula? I hope you did because every week I put my whole heart into giving you the most amazing tips and strategies that help you succeed in your business.
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I hadn’t even heard of this (shame!) so thank you!
Hi Katy. Yeah, attraction marketing is a great strategy to have in your business. I’ll be making more blog posts and videos on that topic.
Nicely explained Petra.
I’ve just added some personal branding to my sidebar off the back of this post!
Hey Paul! I’m glad you find my blog post helpful 🙂