Are you tired of being overlooked in a sea of competition?
Do you feel your audience doesn’t give you the attention and respect you deserve? Well, you’re not alone.
We’ve all experienced the gut-wrenching frustration of our social media content being as engaging as a snail race – while our competitors seem to be effortlessly racking up followers and engagement.
But fear not because I’m here to share with you 7 essential social media content tips and insights from my own trial-and-error experiences.
So, get ready to say goodbye to those cringe-worthy social media moments and say hello to renewed confidence and success in the online world.
Dive into these 7 game-changing social media content tips that will have your audience eagerly awaiting your next post!
Let’s get started!
This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.
7 Essential Social Media Content Tips I Regret Not Learning Sooner
1.) The Power of Storytelling
Picture this: You’re scrolling through your social media feed, and everything starts to blend together. Suddenly, you stumble upon a post that makes you stop in your tracks.
It’s a story that speaks to your soul; you cannot help but read every word. That, my friend, is the power of storytelling.
Incorporating stories into your social media content is like adding a secret sauce that captivates your audience and keeps them coming back for more.
The connection, emotion, and relatability make your business storytelling essential to creating engaging content.
Now, let’s get real for a moment. When I first started my business journey, I was a hot mess, and I thought storytelling was reserved for campfires and bedtime routines, not for my social media posts.
Boy, was I wrong!
I was struggling to make my content stand out from the crowd. I’d tried many social media content tips – except storytelling because I thought no one would read it. But one day, my frustration went through the roof, and I decided to give it a chance.
Finding my storytelling groove took some trial and error (and more than a few awkward posts).
Through sharing my stories, I discovered that my audience and I were more alike than I ever realized, and we connected on a deeper level!
In this section, we will explore 4 essential social media content tips to help you harness the power of storytelling for your brand.
Tips for Incorporating Storytelling Into Your Content
Ready to unleash the power of storytelling? Here are some content tips to get you started:
- Be authentic: Share your true experiences and emotions, even if they’re not picture-perfect (remember: no one is!). Your audience will appreciate your honesty and vulnerability.
- Keep it relevant: Ensure your stories align with your brand and message. Talking about your cat might be entertaining, but it won’t help you connect with your target audience (unless you’re a cat whisperer, of course). It’s okay to share it occasionally, but don’t overdo it.
- Show, don’t tell: Use vivid descriptions and sensory language to help your audience visualize your story and feel like they’re right there with you.
- Add a takeaway: Give your audience something to learn or think about. A good story should have a point or lesson about your overall message.
By incorporating these social media content tips into your storytelling strategy, you’ll create captivating content that resonates with your audience and sets your brand apart.
And if you want to learn more, be sure to check out my Complete Guide To Business Storytelling Without Pulling Your Hair Out.
2.) Authenticity And Humanizing Your Brand
When it comes to social media, authenticity is key. People crave real connections with real people, not polished and perfect brands that feel unapproachable and cold.
When I started my business, I felt pressured to present a picture-perfect image of my brand.
I spent hours crafting the perfect title for the posts, writing professional content, and editing photos until they were flawless.
But despite my efforts, something didn’t feel right. I started losing passion and motivation, and my content felt forced.
It wasn’t until I loosened up and started sharing more about my personal life and my own experiences that I noticed a shift.
Content creation started to feel fun again, and I connected with my audience on a deeper level.
It’s no secret that people crave authenticity over perfection. And when we see genuine and honest brands, we’re much more likely to trust and buy from them.
So one of the best social media content tips I can give you is – don’t be scared to show who you are!
Tips for Humanizing Your Brand and Being Authentic Through Your Content
Here are a few social media content tips that have worked for me:
- Share behind-the-scenes glimpses of your business, including photos/videos of your workspace, product creation, or team members.
- Use real-life stories and experiences to show your brand’s values and mission.
- Show your personality through your posts, whether through humor, wit, or just being genuine.
- Don’t be afraid to admit when you make a mistake, or things don’t go as planned.
- Engage with your audience by responding to comments and messages. Ask for their input or feedback on your content.
Incorporating these social media content tips into your strategy can humanize your brand and create a stronger connection with your audience.
So don’t be afraid to let your personality shine through, embrace imperfection, and be yourself. Your followers will thank you for it!
However, you also have to know your ideal audience to get better results from your content. And that’s what I’ll cover next, so keep reading.
3.) Know Your Audience
Knowing your target audience is crucial in creating social media content attracting potential customers. If you don’t know who they are, how will you create content that speaks directly to them?
If your audience is not interested in what you have to say, they won’t follow you on social media – which means no new leads, engagement, or loyal customers!
I’ve been in the same shoes as you might be right now. I didn’t know or understand my target audience, and it took me years of trial and error to figure it out. But once I did, everything changed.
Here, we’ll explore some ways to get to know your audience and create posts that speak to them.
Tips for Getting To Know Your Audience:
- Research Your Audience: This is essential to getting to know your audience. You need to clearly define who they are, what they want to achieve, their pain points, etc.
- Create customer personas: This is a fictional representation of your ideal customer. Think about their age, gender, interests, and pain points. Use this information to create content that speaks directly to them.
- Create surveys: Ask your current customers what they like about your brand and what they wish you would do differently. This can give you valuable insights into what your audience wants.
- Monitor your analytics: Pay attention to the demographics of your followers and the engagement rates on your posts. This can give you insights into what type of content resonates with your audience.
Now that you know how important it is to know your audience, you might be wondering where to start. If you’re overwhelmed or don’t know where to begin, I have a solution for you – my Personal Branding Blueprint.
This comprehensive guide will walk you through the process of identifying and understanding your ideal audience, increasing your influence and credibility, and crafting content that resonates with your followers.
With this blueprint, you’ll have all the tools to create a memorable personal brand that attracts the right audience and grows your business.
Don’t make the same mistake I did and waste years trying to figure out who your target audience is.
4.) Learn Copywriting
Have you ever wondered how some people sell their products effortlessly? It’s not just about creating beautiful graphics – the real magic is in copywriting.
Copywriting is the art of writing words that sell. It’s what makes your product look good, feel good, and sound good. It’s essential for creating social media content that makes you sales.
But I used to think copywriting was only for professionals who create sales pages. I was wrong.
I finally started learning more about it and quickly realized how crucial it is for any business owner who wants to grow their brand. That’s why I’ll share with you one of the most powerful copywriting formulas:
AIDA (Attention, Interest, Desire, and Action):
This formula is a must-know for any business owner who wants to be successful. It’s the foundation of copywriting and can help anyone create compelling social media content that drives sales.
It aims to:
- Grab your audience’s Attention,
- Generate Interest in your product,
- Create a Desire for it,
- And encourage the audience to take Action
Here’s a quick example of the AIDA formula:
- Attention: Lose 50 pounds and feel great with our new fitness program.
- Interest: Our program combines personalized meal plans, online coaching, and cutting-edge workout routines for maximum results.
- Desire: Imagine having more energy, feeling more confident, and fitting into your favorite clothes again.
- Action: Sign up for our fitness program today and start your journey to a healthier, happier you.
By following these social media content tips, you can hone your copywriting skills and create content that truly connects with your audience.
However, if you want to learn more, be sure to get my e-book with different Copywriting Formulas and examples of how to use them. It’s a quick guide to help you get started writing better content.
You might also love to read: Keys to Success with Social Media Content Marketing
5.) Analyzing And Learning From Data
Do you want to create social media content that your audience loves? Then you need to check your analytics regularly!
In the world of social media marketing, data is your best friend. Analyzing and learning from it allows you to make informed decisions about your content strategy and continuously improve your efforts.
You’ll be able to figure out what works and what doesn’t, so you can create content that your audience will be interested in.
I used to find analytics the most boring part of social media (I still do). I never enjoyed it, so I didn’t take it seriously. And most of the time, I didn’t even look at them, which was a huge mistake.
This was one of the reasons I wasted a lot of time creating content that wasn’t converting.
Tips for Analyzing and Learning from Data:
- Here’s one of the most crucial social media content tips I can give you: even if you find analytics boring and don’t enjoy them, check them frequently.
- Focus on your top-performing posts: Take a closer look at them and determine why they were successful. Was it the topic, the format, or the timing? Use this information to create more content that your audience will love.
- Experiment with content types: Use different types of content, such as videos, infographics, or polls. See what works best for your audience and adjust your content strategy accordingly.
Please don’t make the mistake of ignoring your analytics as I did. Use the tips above to help you create excellent posts. By doing so, you’ll be able to reach your ideal audience, increase engagement, and grow your brand.
6.) Testing And Tweaking Your Content
Creating and publishing content is not enough in today’s social media world. To succeed, you must be able to create content that resonates with your target audience.
So how do you create posts that they’ll love? The answer is to test and tweak them.
Ugh, but how can you do that!? It frustrated me, too, because I had no idea. After lots of research, I’ve found some great ways.
Below are 7 social media post tips for testing and tweaking your content to ensure you’ll get the best results.
Tips for Testing and Tweaking Your Content:
- Start with a hypothesis: Before testing, come up with an idea of what you think will work best. This will give you a starting point and help you measure the success of your test.
- Try different formats: One of the most essential social media content tips for testing and tweaking your posts is to experiment with different formats. Create videos, polls, infographics, social media questions, or live streams. See what resonates with your audience and adjust your strategy accordingly.
- Post at different times: Experiment with posting your content at various times throughout the day or week to determine when your audience is most active and engaged.
- Test various headlines and call-to-actions: When sharing your content on social media, try using different headlines and call-to-actions to see which ones grab your audience’s attention and encourage them to click or engage.
- Play with posting frequency: Test how often you should post on your social media channels. Some audiences may appreciate more frequent updates, while others may find it overwhelming. Monitor your engagement metrics to find the perfect balance that keeps your audience interested without overwhelming them.
- Use audience feedback: One of the best social media content tips for testing and tweaking your content is to use audience feedback. Pay attention to the comments, likes, and shares your content receives, as this can help you understand what resonates with your audience. Use this feedback to make any necessary adjustments.
- Monitor engagement metrics: Regularly monitoring your engagement metrics is one of the most important content tips for testing and tweaking your content. Keep an eye on metrics such as likes, comments, shares, and clicks to gauge the success of a piece of content.
As you can see, testing and tweaking your content is not something to be afraid of. Now let’s move on to the last of these 7 social media content tips.
7.) Create a Social Media Content Calendar
Social media is a great way to connect with your audience and build your brand. But it can also be a huge time suck if you don’t have a content calendar.
You’ll find yourself spending hours trying to come up with something new every day – and then getting frustrated when it doesn’t work out.
Before I started using a social media content calendar, I struggled to keep up with my online presence. I often found myself scrambling to create content at the last minute, resulting in rushed and low-quality posts. It was so stressful that I started thinking about quitting.
But momma didn’t raise a quitter – so I searched for a solution and found a content calendar that eliminated my social media overwhelm.
Here are some social media content tips to help you create a content calendar that keeps your social media marketing efforts on track.
How To Create a Content Calendar:
- Define Your Goals: The first thing you need to do is to define your goals. Are you looking to increase brand awareness, drive website traffic, or generate leads? By setting clear objectives for your social media content, you’ll be able to plan and create content that supports your overall marketing strategy.
- Choose Your Platforms: You also have to choose the platforms that best align with your target audience and marketing goals. Each platform has its unique features and user demographics, so it’s essential to focus on the platforms that will deliver the best results for your business.
- Choose your tool: Select a content calendar tool that best suits your needs, whether it’s a simple spreadsheet, a project management tool like Trello, or a social media scheduling platform like SmarterQueue.
- Do your content research: Study your competitors, industry trends, and your audience’s interests to gather ideas for content that will resonate with your target market.
- Write down your business anniversaries or milestones: Incorporate important dates, such as product launches, company anniversaries, or seasonal events, into your content calendar to celebrate and showcase your brand’s achievements.
- Mix up the content types: Diversify your content by including a variety of formats, such as videos, infographics, and user-generated content, to keep your audience engaged.
If you’re looking for more in-depth tips on creating a content calendar, check out my blog post here: How To Easily Create Your Yearly Social Media Content Calendar.
But if you’re too busy to create one, check out my 7+ Years Of Social Media Content Ideas. You’ll get 3 yearly content calendars and other helpful resources to help you grow your business.
Final Thoughts
If I had a time machine, I would go back and teach my younger self these 7 social media content tips to save me from countless face-palm moments and late-night cries for help.
But time travel remains a dream, and I’m here to share these hard-earned lessons with you instead. Implementing these strategies will save you time and stress and make a huge difference in reaching your audience and achieving your goals.
Now it’s your turn – share these 7 social media content tips with your fellow small business owners to help boost their social media game.
Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.