If you’ve been using AI tools to speed up your content creation…but your posts still fall flat, you’re not alone.
There’s a reason why your posts and captions sound robotic, and your audience isn’t clicking or commenting. It’s not you. It’s how you’re using AI.
So let’s fix that because right now, these common mistakes are killing your content strategy.
Prefer video? Watch the breakdown below:
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Generic Prompts = Generic Content
Here’s what most digital product sellers are doing. They open ChatGPT (or other AI tools) and type something like:
“Give me 30 content ideas for the personal development industry.”
Sounds easy, right? But here’s what ideas they get back:
- Motivational quotes
- Morning routine tips
- Mindset shifts
Generic stuff that’s been shared a million times by everyone. If you’re wondering why your content isn’t getting attention, it’s probably because it looks and sounds like everything else.
You see, AI isn’t the problem, it’s the AI prompts that lack information, and don’t guide ChatGPT.
When AI Doesn’t Know You, It Fails You
The biggest mistake I’ve seen is using AI without training it on your voice, audience, your writing style, etc.
If you don’t feed the AI that context, it will spit out content that sounds like every other coach, course creator, or guru online.
So no, it’s not just about using ChatGPT. It’s about teaching it how to think like your business.
Want help doing that? Grab my Prep Guide that will help your content sound way more human.
Content That Looks Right But Feels Off
So here’s what most business owners do next. They get a generic idea from AI – like “mindset shift” – and then they ask it to write a caption. Here’s what AI tool usually spits out:
“Ready to break free from limiting beliefs? 💭 Shift your mindset with these 3 simple steps: Acknowledge the thought, challenge it with evidence, and replace it with an empowering belief. You’ve got the power to rewrite your story! ✨ What’s one belief you’re ready to let go of? Share below! 👇 #MindsetShift #PersonalGrowth #ChangeYourMindset #SelfDevelopment #PositiveMindset #GrowthJourney #MindsetMatters #OvercomeLimitingBeliefs #EmpowerYourself”
Let’s be honest…it SUCKS.
- It’s a wall of text
- It’s missing your unique voice and story
- It uses the same recycled phrases everyone else is posting
- And most importantly, there’s zero trust or connection
Would you stop scrolling for this? Probably not. And your audience won’t either because it feels like content they’ve already seen a thousand times.
You’re Not Telling AI What You Actually Want
Another mistake? Asking AI to “make the content better” – without saying what “better” even means.
Do you want:
- More engagement, for example comments?
- A stronger hook? Should it be emotional?
- A funnier tone?
- Better formatting?
- Psychological triggers?
If you don’t tell it exactly what “better” looks like, AI will just guess – and it’ll guess wrong.
This is where most people give up. But that’s also where the right prompts completely change the game.
Repurposing Content? AI Still Needs Direction
Yes, AI can turn a caption into an Instagram Story or carousel. But if you don’t give it the right inputs, it’ll still miss the mark.
AI needs to know:
- What platform you’re using
- What format you prefer (carousel, Story, single image)
- How your audience engages
- What you want them to do next
Without that, you’re just posting more and standing out less.
Your Strategy Isn’t One-Size-Fits-All (But AI Thinks It Is)
Here’s what happened when I asked AI to create a social media strategy for a personal development business – it gave me:
- Vague audience details like “all genders, 25-45”
- Content pillars like “mindset tips” and “productivity hacks”
- A post schedule of 5-7 times a week across every platform imaginable
Sounds okay, right? But it’s a total disaster if you’re building a real, sustainable business.
If you sell digital products, you don’t need to be on TikTok, YouTube, LinkedIn, Facebook, and Instagram. You need a smart strategy based on what works for your audience and what actually drives sales.
And that’s not something AI can guess without the right prompts and your input.
If You Want Better Outputs, You Need Better Prompts
This is the real reason your content feels generic, flat, or off-brand: Your inputs are too vague.
- You’re asking AI for ideas…But not giving it the right data.
- You’re telling it to “write a caption” but not explaining the goal, the tone, or the audience.
- You’re asking for “a strategy” but you’re not telling it what kind of business you run or who you’re selling to.
If you want high-quality, scroll-stopping content that sounds like you and converts like crazy, you need expert-level prompts that do the heavy lifting for you.
Want to Steal My Best Prompts?
If you’re tired of getting content back from AI that feels “meh,” it’s not your fault. You just need better prompts – ones that were actually built for digital product sellers.
My 350+ Expert ChatGPT Prompts for Marketing are the same ones I use to:
- Create full months of content in hours
- Write high-converting captions and emails
- Plan social posts, Stories, hooks, and even full sales page outlines
- Stop wasting time on “meh” ideas that won’t sell anything
They’re designed to help you sound like you, not like a robot, a beginner, or a guru-wannabe.
Final Thoughts
AI is a tool, not a magic wand. If you’re using it without strategy, you’re going to blend in with the noise.
But if you train it well and feed it the right prompts, you’ll create content faster and smarter, without sacrificing your voice.
Don’t settle for generic. Don’t post just to post. Use tools that make your business better, not just busier.
If you’re ready to finally make AI work for you, grab my 350+ Expert ChatGPT Prompts for Marketing. It’ll help you write content faster, get more engagement, and free up time for what matters most – scaling your digital product business.
Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales. 
