Are you doing digital marketing with AI but it’s still not working?
Like everyone else is creating magic with ChatGPT and you’re stuck editing robotic nonsense that still doesn’t sound like you? Yep, been there.
Let’s talk about why AI might be letting you down, and what no one’s really telling you about what to fix.
This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.
You’re treating AI like a magic trick, not a teammate
Look, I get it. When I first started using AI, I expected it to save me hours and make everything feel easy. Instead? It handed me copy that read like a dishwasher instruction manual.
It was boring, robotic, and definitely didn’t sound like me. That’s when I realized something BIG – AI only works if you give it the right information and lead it.
It’s not a genie that grants content wishes. It’s a tool that needs your voice, your brain, and your direction. Otherwise, it just spits out generic words that you’ll hate rewriting later.
This shift is exactly what helped me build a smarter content workflow – one that actually works. That’s why I created my AI Content System – it’s designed to help you create 30+ days of social media content in just 2 hours, without overthinking or losing your personality.
Not some fluffy AI idea list. This is a real system that makes your posts sounds like you and gets it done fast without too much tweaking.
You’re expecting AI to fix a messy strategy
Let me be brutally honest: AI can’t save broken marketing.
If your goals aren’t clear, your messaging is all over the place, or your audience is a mystery – you’re feeding AI confusion…and it’ll happily hand it right back to you.
AI isn’t going to magically “get” your brand strategy. It’s just going to reflect whatever clarity (or chaos) you give it. So if your results feel messy, step one isn’t a better prompt. It’s a better foundation.
You keep editing AI’s content to sound like you
This is one of the biggest energy drains I see. You write the prompt, you get content back.
Then you spend 40 minutes editing it into something halfway decent…and it still doesn’t sound like you.
I’ve been there for many months before I learned what I was doing wrong.
The truth is, AI doesn’t know your voice unless you teach it. And if you don’t, you’ll keep rewriting forever.
This is where most people get stuck. That’s why I made my ChatGPT Prep Guide, so you can stop guessing what to say and start training AI to sound more human from the start. So grab it now and test it out.
You’re still doing too much manually
If you’re still spending 30 to 45 minutes writing one caption, and then tweaking the graphic for another 20 min – we need to talk.
Because AI was supposed to make things faster. But if you’re still rewriting every line, you haven’t saved time. You’ve just traded one slow system for another.
I used to get caught in the trap too. I’d write, rewrite, adjust the hook 10,000 times, and still question every word.
The point is – if your AI process still feels manual and messy, something’s off. You deserve better than that hamster wheel.
What will help you are expert AI prompts – and when you STOP overthinking every word. Just create, fix a bit to make it more personal, and then just post.
You’re jumping from prompt to prompt with no real system
Here’s the deal: Random prompts create random content.
If your workflow looks like “try this, maybe that, okay let’s Google 5 more prompt ideas,” you’re not running a strategy – you’re playing roulette with your digital marketing.
AI needs structure. It needs inputs and patterns. And YOU need a system that ties your offers, messaging, and content goals together.
You’re using AI, but you’re not using it to scale
This one’s a silent killer. You are using AI…but only to create one post at a time.
Maybe you write a blog post. Then later you think, “Hmm, what should I post on social media this week?” Instead of pulling from the blog, you start over. STOP!
That blog post could easily turn into:
- 2 emails
- 7 social media posts
- A YouTube video
- A week’s worth of story ideas
And guess what? AI can help you repurpose it all. You don’t need to keep creating from scratch every time. Unless you love working twice as hard for the same results…which I know you don’t.
You keep saying “I’ll figure this out later”
Let me lovingly call this out: Postponing learning about AI is the fastest way to stay stuck.
You keep telling yourself you’ll “figure it out next Monday” or “once this week calms down.” But that mythical moment never comes.
I used to do the same thing. I kept winging it, hoping my digital marketing would get easier eventually. Spoiler: it didn’t.
Things finally changed when I stopped DIY-ing everything and started using systems that actually worked. I gave myself permission to scale smarter, without needing 10 hours or 10 extra tools. You can too.
Final Thoughts
Digital marketing with AI isn’t broken. But the way most people are using it? That’s where the problem is hiding.
If you’re tired of second-guessing everything, rewriting robot copy, or feeling stuck in the “more content, less time” loop – let’s change that.
You don’t need to burn out trying to figure this out alone. You need a system that helps you sound like you, market like a pro, and still have a life outside of Canva and ChatGPT.
That’s why I created the AI Content System, so you can finally create a full month of social media content in just 2 hours…and actually enjoy doing it.
Let AI help you work smarter, not harder. You in?
Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales. 
