Best Pinterest Marketing Strategies To Explode Your Traffic

Today, I want to discuss one of my favorite topics: Pinterest Marketing Strategies.

And let me tell you, these strategies are more than just any ordinary tactics you might have heard about. No, no, no. These strategies are the ones that have helped me skyrocket my blog traffic and increase my monthly viewers on Pinterest.

In fact, in the first 25 days of using Pinterest (back in 2019), I managed to increase my monthly viewers on Pinterest to a whopping 41k.

But that’s not all – my blog traffic also started increasing, and get this, it tripled! Can you imagine the amount of traffic and exposure your content could get with just a few tweaks in your Pinterest marketing game?

So, if you’re looking for ways to take your business to the next level and explode your traffic, then you’ve come to the right place.

Buckle up and get ready to learn the best Pinterest marketing strategies.

Are you ready? Let’s go!

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.

If you want to see how much my Pinterest has grown till now, you can check my account here, and don’t forget to follow me.

1.) Why Start With Pinterest Marketing:

I made my profile in 2018, and I just left it because I was still enjoying using Facebook to grow my business. But in 2019, I wanted to try something new, something that would drive a ton of traffic to my blog.

And Pinterest Marketing really is one of the best ways. Let’s compare it with Facebook pages. If you want to reach more people, you will have to invest in ads. There’s nothing wrong with that, but you have to learn how to use them the right way, and it’s not going to be cheap.

Why is Pinterest marketing so good for small business owners and bloggers?

Prepare to be blown away! More than 80% of Pinterest users are BUYERS.

People use Pinterest to find products, services, or ideas. They are more likely to buy from you if you show them how to do something and give them a lot of value.

The BEST part of Pinterest marketing is ranking your pins. Ranking means being one of the top search results. When you rank it on top, it can stay there for a long time, and more people will see it. Some of my pins have been there for over 2 years.

Let’s compare Pinterest with Facebook:

• When your Facebook post doesn’t get any engagement or interaction anymore, it stops showing up on people’s feeds. The FB post lifespan is usually about 24 hours.
• Pinterest pins, on the other hand, can take longer to get ranked, but when they do, they can stay on top of search results for months or even years.

1.) Pinterest Profile:

Having a great profile is important. But on Pinterest, it’s slightly different. You have to use KEYWORDS that will help you rank your profile (yes, you can rank your profile too).

1.) Your Profile Picture: it’s the same on any platform – use YOUR PHOTO! Not a logo or a picture of your dog. You are your own brand, and your smile is your logo.

2.) Keywords: use keywords in your name and description. That way, you will rank your profile and tell people what your Pinterest is all about. Try to find keywords that are not hard to rank for.

3.) Link: include a link to your blog or any Social Media account.

If you want to learn more about optimizing your Pinterest profile, then read this blog post: How To Optimize Pinterest To Get More Traffic

2.) Pinterest Boards:

Include trending keywords in the titles and descriptions of your boards. If you don’t know which keywords would get you the most traffic, I recommend getting this tool.

You will have to make 10 boards or more and fill them with at least 20 pins (in each board). It might sound like a lot, but you should have some content to share with your new potential customers.

Also, you can make cover photos for your boards. It’s not necessary, but it can look more attractive.

3.) Pinterest Pins:

I’ve said it before, and I’ll say it again – you’ll have to use keywords in the title and description of your pins.

Pinterest is all about vertical images or videos, and that is the first thing people see. If the pin is not attractive and it doesn’t include an interesting title, no one is going to click on it. That means no traffic for you.

Here are examples of my pins:

How to make Pinterest pins?

You can use Canva or create pins with AI. Just make sure that AI pins are high quality. I recommend these 3 AI Tools to Create Stunning Pinterest Pins in Seconds.

Here are the aspect ratio sizes you should be using:

You have to make attractive pins, so start using quality photos if you don’t want to use AI. You can Google “Royalty-Free Photos” and find sites that provide high-quality images.

Here are some of these sites:
https://www.pexels.com
https://unsplash.com/
https://pixabay.com/

4.) How many times a day should you pin?

You’ll have to test it out and see what works best for your account. There are people who are pinning 10-20 pins per day, and there are people who see great results with only 2 pins per day.

I would recommend you start with 1-2 pins daily, then after a month or so, start pinning more.

I’ve been pinning 5-10 pins per day and seeing more traffic to my blog. What helps me create so many pins is AI. You can see how I make 70 pins in just 2 hours.

5.) Pinterest marketing with group boards:

What are group boards?
Those are boards from other bloggers and small business owners who accept contributors.

Everyone is sharing their pins on that board, but they’re also re-sharing other people’s pins. That means your pins will be seen by a new audience.

Your profile will have to look good (with more content) if you want to join them. Quality is KING (or Queen), so go all in with your content.

And you might think that joining as many group boards is a great Pinterest marketing strategy that will get you a ton of traffic fast. But that’s NOT always true.

I’ve been a part of some group boards, but I haven’t seen my traffic move much. And there’s a reason for that.

Some group boards are not SEO-optimized and niched down. Those are the ones you should avoid. They can actually drag down your whole Pinterest account.

So don’t join any boards that accept all different niches.

6.) Learn more about Pinterest Marketing:

This is a no-brainer – if you want to explode your traffic, you will have to use Pinterest the right way.

I started using Pinterest in 2019, and I was just winging it at first. I’ve seen my monthly views go up, but the outbound clicks were low for some time. Until I learned how to actually use Pinterest for business.

I can recommend the courses below because I purchased them, and I’ve got a better reach on Pinterest by implementing all the strategies.

I’ve also created my own Pinterest course that you can grab here:

• The Ultimate PinProfits – You’ll learn how to get thousands of leads and sales from Pinterest. Say goodbye to endless scrolling and hello to a steady stream of leads and sales. Don’t let your competition get ahead – get the tools you need to skyrocket your business today. Purchase my course today, and let’s get started on your path to Pinterest success!

• Pinterest Ninja – Looking for a Pinterest marketing course that truly delivers? Look no further than my favorite course, Pinterest Ninja. What sets this course apart is that Megan (the creator) keeps the videos up-to-date, ensuring you’re always on the cutting edge of Pinterest marketing. With this course, you’ll learn all the ins and outs of Pinterest marketing, giving you the knowledge and tools you need to skyrocket your business.

7.) Be consistent with your Pinterest Marketing:

Consistency is a key component of every marketing strategy. Without it, you won’t see great results.

Take that from me because I created an account in 2018, pinned a few pins, and then left. You can imagine I got nothing out of it.

But in 2019, I took it seriously, stayed consistent even when I saw almost no results. But hey, it paid off. Now, Pinterest is my number one traffic source.

And you know all platforms like it when you are actively publishing content on them. It’s the same with Pinterest.

Just don’t be too active! Pinning (re-pinning) 50+ pins per day is a BIG NO-NO. I’ve seen too many people lose their accounts because they’ve been doing that.

What you need to know is that Pinterest has updated its algorithm, and they want us to create fresh pins. Let me explain what that means for you.

What are fresh pins?

Fresh Pins are new images or videos you upload to Pinterest for the first time. These pins are unique and original and haven’t been shared before on the platform.

That means no more re-pinning and no more using the same style over and over again. If you think it’s enough to change the colors, I’m sorry to disappoint you, but that won’t work.

That’s why I love using AI image tools that create my pins in seconds.

Wrapping It Up

You have a good idea of how to use Pinterest marketing to get more visibility and traffic. Finding the right keywords is essential – without this part, you’ll be wasting your time on this amazing platform.

That’s why I recommend you get the Pin Inspector tool that will show you which keywords get the most monthly searches.

Consistency is another thing you’ll need if you want to get the visibility you deserve.

Now you can go and take action, but if you prefer to learn how to use Pinterest so you won’t be wasting your time, then grab my Ultimate PinProfits and boost that traffic and income.

Here are other blog posts that you’ll love:
– How To Use Pinterest For Business
– 55 Pinterest Mistakes That Will Seriously Hurt Your Traffic
– How to Make Money on Pinterest for Beginners
– Want to Make $100 Per Day on Pinterest? Try These Easy Strategies

Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.