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There are so many people using Pinterest for Business now. So why not you?

It’s not a secret anymore that Pinterest will bring you the most traffic to your blog, website, or any other place.

Not only that, but your sales will grow significantly…if you do it right, of course.

But don’t worry, I’ll show you how to do that.

So who am I to actually teach you this?

I’m Petra, from Slovenia. And I’ve been using Pinterest since 2019. Over all these years, it helped me get a lot of readers.

In 2025, I’ve got 252,583 blog visitors. And I’m going to share how, so let’s begin.

My Pinterest results for 2025 - 252,583 blog visitors in a year

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.

Learn how to use Pinterest for business even if you're new. I'll share with you my best Pinterest tips that got me 252,583 blog visitors in 2025. You'll learn how to grow your business and make more money online. Pinterest is perfect for beginners or already established business owners. So get my best tips and hacks inside my post today.

1.) Why you should use Pinterest for business:

Reason #1: Most Pinterest users are buyers:

The first reason is that over 80% of Pinterest users are buyers.

You can reach a lot of people without struggling and wasting a ton of your time in front of your laptop.

And you also don’t need a huge following.

Recently, I saw someone with 0 followers and 1,5 million monthly impressions. They’ve been getting people to their blog, too.

Reason #2: You won’t waste too much time reaching more people:

To be honest with you, I spent at least 4 hours more in front of my laptop when I was using Facebook for business.

There is nothing wrong with Facebook (I still use it), but it’s a lot of work to create all that content daily.

After I started using Pinterest and it became my number one traffic source, I stopped being a Social Media slave.

With less work, I get a lot more visibility. And it’s not magic…anyone can do this.

Reason #3: Pinterest ads are way cheaper and more powerful:

Another reason you should use Pinterest for business is that you can use its ads.

You will invest way less money than with Facebook or Instagram ads.

2.) How to set up a Pinterest account for your business:

STEP #1:

You have two options here. If you already have a Pinterest personal profile, you can simply convert it to a business account.

OPTION 1: Convert a personal account to a business account:

  • Log in to your Pinterest profile account
  • Go to pinterest.com/business/convert/
  • Fill out your business name and website, then select a business type
  • Click Create account

OPTION 2: Create a new business account:

Click here if you want to check out the article from Pinterest. I included an example below of my business account.

Big Income Paradise Pinterest Business Account

STEP #2:

Complete your Pinterest for a business account:

  • First, upload your headshot photo (smile in the photo)
  • Choose your username (it should be the name of your brand or just your name if you are branding yourself) – Include some keywords (for example, Pinterest for Business Tips, Ideas for Weight Loss…)
  • Complete your bio (include keywords – SEO optimized so that your business account will get ranked higher up and you will get in front of your targeted audience)
  • Also, you can add your location
  • And don’t forget to add your website (in the next steps, I will show you how to verify your website/blog)

If you want to speed up your keyword research, then you’ll want to read my other article about the best Pinterest Keyword Tool That Blew My Mind (And Why You’ll Love It Too).

STEP #3:

How to verify your website on Pinterest

How to verify your website on Pinterest:

  • Log in to Pinterest from a web browser and click the arrow in your top right corner to open your menu.
  • Select Settings
  • Click “Claim” and enter your website URL, then click Claim. 
  • Select “Add HTML tag”
  • Then copy the tag and click Next
  • Go to the index.html file of your website and add the tag to the <head> section before the <body> section
  • Then go back to Pinterest and click Submit

You can also check out these steps in Pinterest’s blog post.

STEP #4:

Then you’ll set up your Pinterest boards and pins. You’ll have to include the keywords in titles and descriptions.

I use my Pinny SEO Pro to quickly create the pin text. But you can write everything manually if you wish.

I’ve also written a guide on how to optimize Pinterest to get more traffic.

3.) How to automate your Pinterest with their scheduler:

You can schedule your pins inside Pinterest. Click ‘Business Hub’ in the top left corner, then choose ‘Create Pin.’

Pinterest's native scheduler

Next, you’ll upload your pin, fill out the title, description, alt text, add a link, and choose the most relevant board.

At the bottom, you will see two options:

  • Publish immediately
  • Publish at a later date

Click ‘Publish at a later date’ and choose the date and time when you want your pin to be published.

This helps you get traffic even while you sleep or have a family movie night.

The only limit that I don’t like with this Pinterest tool is that you can only schedule 100 pins.

How to schedule your pins

4.) Create Pins for Pinterest:

Pinterest is a visual search engine, which means you have to create attractive pins.

But just making cute pins won’t cut it. I’ve learned that the hard way.

So first, the pin images have to be vertical (see my pin examples below):

Create Vertical Pins

The ratio should be 2:3:

Width1000 px1080 px
Height1500 px1920 px

Designing your pins will probably take you the longest. So you can do this work in Canva, or you could save up some time and use AI.

I use these 3 AI Tools to Create Stunning Pinterest Pins in Seconds. They save me so much time that I rarely use Canva.

I’m not against AI because it helped me grow my business faster than ever. But I know some people don’t like AI, so it’s okay if you don’t use it.

5.) How to grow your Pinterest account:

The number of followers is not that important anymore. I’ve recently seen an account that got 0 followers, 1,5 million monthly impressions, and probably a good amount of traffic.

But you can still try to get people to follow you. Here’s how:

  • At the end of each blog post, ask people to follow you on Pinterest (I’ll do it right here – Click Here and follow me on Pinterest 😉)
  • When sending an email to your audience, include a call to action to follow you on Pinterest
  • Add a pin widget to your blog
  • Add a Pinterest share button to your blog
  • When making a video, you can include a call to action at the end

6.) Know your targeted audience:

You have to know who your target audience is.

Sorry to burst your bubble, but not everyone is interested in what you have. So if you don’t want to waste your time, you have to figure out who they are, what their pain points are, and more.

Here are the top 7 questions every small business owner should ask themselves to get to know their target audience:

7 Questions to Help You Define Your Target Audience

You can create detailed customer personas and tailor your marketing efforts to your target audience by answering these questions. 

This can help you better connect with your potential customers, create targeted content, and ultimately grow your business.

7.) Check your analytics:

And here we go with the boring part – at least it used to be boring to me 😅

Years ago, I made the biggest Pinterest mistake on the planet – NOT CHECKING THE ANALYTICS.

I wasted a ton of time doing things that didn’t work at all. So don’t repeat my mistake.

If you want to use Pinterest for business, then analyze how your pins are doing and see what’s working.

You can find the analytics by clicking the “Business Hub” at the top left corner. Then choose “Analytics overview.”

Go through it and get familiar with what each thing means. But don’t focus on Impressions. Your goal should be to boost outbound clicks.

Pinterest Analytics

PINTEREST COURSE I RECOMMEND:

The Ultimate PinProfits – my course goes in-depth into showing you how to gain traffic from Pinterest and make a full-time income from this amazing platform.

Pinterest Ninja – I took this course, and I loved it. You’ll learn all the ins and outs of Pinterest marketing.

Pinterest-Ninja-LoveFamilyHealth

CONCLUSION:

Now you see why you should be using Pinterest for business. I find it way easier to get more visibility, grow my email list, and make sales. I’m sure it will help you too.

When you do Pinterest marketing the right way, you will reap the rewards faster and for many years.

Every blogger and small business owner who learned to market on this platform is saying that it’s their main source of traffic and income.

Now take action and implement the tips I’ve shared with you.

Starting a Pinterest Business account can be a bit confusing especially if you're a beginner. But don't worry, I'll explain everything step by step in my post. You'll learn the essential Pinterest basics. If you're wondering how to use Pinterest then you're in the right place. Get the best Pinterest tips inside my post.

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Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.