If you didn’t do research for Social Media topic ideas, you probably run out of content all the time. Hey, it happens to everyone – it sure happened to me many times! And the worst thing I did was – not post anything at all.
But as a small business owner, you know staying consistent on Social Media is essential for your success. You have to show up daily, especially if you are new to in business. Your audience has to get used to you – and the only way is through posts and videos.
But OH, what to post today? You can’t always post motivational quotes. That’s not a good social media strategy. So how can you come up with new topic ideas? Well, keep reading and you’ll find out.
This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.
1.) Research Social Media Topic Ideas On Google
Use Google because it’s the #1 FREE tool that any small business owner is using to find new topics to talk about. You’ll get a ton of ideas in one place.
All you have to type in the search box are keywords in your niche. Maybe you’re in the make money online niche, weight loss niche, or anything else. What are the most popular keywords you can think of? Write them down, then search one by one.
Type the first keyword in Google, and you’ll find many blog posts and even questions people have. Make sure you save all the Social Media topic ideas in one place. That’s going to be your list of content ideas that will help you post daily.
You’ll also love this blog post: How To Create a Month of Social Media Content In 2 Hours
2.) Research Social Media Topic Ideas On Leaders Profiles
You are probably following leaders and influencers in your niche. Check out their Social Media posts, articles, and videos. Write down some topic ideas that your audience is interested in.
Make sure you create your own content – never copy and paste posts from others! That is a big no-no. Your audience has to get to know you, so put some effort into your Social Media posts and express yourself.
3.) Research Topic Ideas On Blogs And Websites
If you used Google to find new topic ideas for Social Media, you probably came across some blogs and websites. And these are the places where you will find many ideas, especially if these bloggers are in the same niche.
What helped me find even more ideas was going through the blog posts and taking ideas from sub headlines.
Researching and finding post ideas can take a lot of time. So you might prefer to get my 7+ Years of Social Media Content Ideas
4.) Research Topic Ideas On YouTube
Have you been listening to music on YouTube? Guess what else is there? Yes, it’s full of topic ideas for Social Media posts. Put yourself in your targeted audience’s shoes and type in what they usually search for.
Write down all the ideas you get. You can then use these topics to create content that is relevant to your audience and will help them solve their problems.
5.) Research Social Media Topic Ideas In Emails
If you’re receiving emails from influencers and leaders in your niche, you probably get many ideas to discuss with your audience. Go through those emails and write down all the ideas you want to share.
You will find many different topics to talk about and share with your audience. And don’t forget – you should use your own experience to share your thoughts on these subjects.
6.) Research Topic Ideas On Pinterest
Pinterest is one of my favorite places because it’s where I find inspiration for my writing, and it’s a great source of ideas for research topics.
There are many different niches, so I’m sure you’ll find a ton of ideas. Head over to Pinterest and type in your keywords. Then make a list of potential subjects for your business.
7.) Ask Your Audience
If your audience doesn’t engage with you, it may be because they are not interested in the topics that you’re covering.
That’s why you should ask them what they want to see. You can do this through surveys or by asking them directly on social media. If you get enough responses, you’ll have a good idea of what your audience wants from you.
8.) Use Answer Socrates Website
Answer Socrates is a free online tool that helped me a lot! All you have to do is write your keyword in the search box, and it will give you a bunch of questions people ask.
You will be amazed at how many questions there are. This is a great way to come up with ideas your audience is thinking about.
9.) Use Your Own Struggles As Inspiration
What have you been struggling with in the past? Write down all the challenges and questions you had. In most cases, your audience has the same or similar questions they struggle with.
Business storytelling is the best way to connect with your audience. It’s a powerful tool that can help you build relationships with your followers, attract new customers, and increase sales.
So, talk about what you struggled with and how you overcame those obstacles.
EXTRA TIPS FOR YOUR CONTENT
1.) Plan ahead
One day per week, sit down and write a week’s worth of content ideas. This will help you be more organized and ready to post daily on Social Media.
Here are some examples of Social Media topic ideas for Social Media Coaches:
- Monday: Why is it important to have a Facebook group?
- Tuesday: How can you build an engaging Facebook group?
- Wednesday: How to use your Facebook group to grow your email list?
- Thursday: Why is email marketing important for marketers?
- Friday: How many times you should send an email
- Saturday: Lifestyle photo (selfie, with family…)
- Sunday: Remind your audience to plan ahead
2.) Make Your Own Social Media Content Calendar
A Social Media content calendar is essential for any small business owner. It helps you organize your content, keep track of what’s coming up, and plan what needs to be posted.
Check out how to create your Social Media content calendar, or grab my 7+ Years of Social Media Content Ideas.
3.) Use Copy AI
As a small business owner, you’re always busy. You have to create new products, ship orders out, and keep customers happy!
But when it comes time to write a Social Media post or an email newsletter, you just don’t have the time. You need help with writing content for your business but can’t afford to hire a copywriter.
That’s where Copy AI comes in! It’s a great tool that considers your business goals, audience, and industry to create compelling copy that will engage readers and increase sales.
Copy AI can be used for Social Media posts, emails, blog posts, and more! The best part is no matter how busy you are, this tool will speed up your content creation process and help you create an outstanding copy in less time.
CONCLUSION
You can do your Social Media Research Topic Ideas basically anywhere on the internet. In this blog post we mention a lot of them, but don’t let that stop you.
If you find another way, use it! And let your audience know about it – see here’s another idea for your social media post 😉
Please share this article to help other digital marketers 💜
Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.
Pinterest is one of my go-to places when searching for post ideas, I always get inspired by searching through different topics! I haven’t thought of researching some of these places so I will definitely check them out next time I need some ideas! This is such a useful post, thank you for sharing. xx
Hey Valentina! Yes, I totally agree – Pinterest is great for post ideas. You should try other places too – more ideas 😉
You have some great tips. Using quora works for gathering questions
Yes, I totally agree with you, James. Quora is awesome for gathering questions.
Great suggestions. Whilst reading your post, I realize I naturally get inspiration from others when using social media. I need to focus on writing every idea and inspirational thought down because it is so easy to forget. I definitely need to check out the question website you suggested – what a great idea to source new content ideas.
Hey Malinda. Yes, you should write down ideas so that you don’t forget about them. It will make your life easier 🙂 I’m glad you got value from my blog post.