If you didn’t do research for Social Media topic ideas, you probably run out of content all the time. Hey, it happens to everyone – it sure happened to me many times! And the worst thing I did was – not post anything at all.

But as a small business owner, you know staying consistent on Social Media is essential for your success. You have to show up daily, especially if you are new to in business. Your audience has to get used to you – and the only way is through posts and videos.

But OHHHH, what to post today? You can’t always post motivational quotes. That’s not a good social media strategy. So how can you come up with new topic ideas?

Before we dive deep into this, I would like to invite you to our amazing Facebook community of ambitious small business owners. Inside I’m sharing more knowledge and tips about Social Media Marketing, Email Marketing, Blogging, Traffic, and more. I promise we don’t bite 😉 so JOIN HERE NOW.

Are you ready to never stay without topic ideas to talk about on your Social Media platforms? Then keep reading.

Research Social Media Topic Ideas

1.) Research Social Media Topic Ideas On Google

Use Google because it’s the #1 FREE tool that any small business owner is using to find new topics to talk about. You’ll get a ton of ideas in one place.

All you have to type in the search box are keywords in your niche. Maybe you’re in the make money online niche, weight loss niche, or anything else. What are the most popular keywords you can think of? Write them down , then search one by one.

Type the first keyword in Google, and you’ll find many blog posts and even questions people have. Make sure you save all the Social Media topic ideas in one place. That’s going to be your list of content ideas that will help you post daily.

2.) Research Social Media Topic Ideas On Leaders Profiles

You are probably following leaders and influencers in your niche. Check out their Social Media posts, articles, and videos. Write down some topic ideas that your audience is interested in.

Make sure you create your own content – never copy and paste posts from others! That is a big no-no. Your audience has to get to know you, so put some effort into your Social Media posts and express yourself.

Social Media Research Topic Ideas

3.) Research Topic Ideas On Blogs And Websites

If you used Google to find new topic ideas for Social Media, you probably came across some blogs and websites. And these are the places where you will find many ideas, especially if these bloggers are in the same niche.

What helped me find even more ideas is going through the blog posts and taking ideas from sub headlines.

4.) Research Topic Ideas On YouTube

Have you been listening to music on Youtube? Guess what else is there? Yes, it’s full of topic ideas for Social Media posts. Put yourself in your targeted audience’s shoes and type in what they usually search for.

Write down all the ideas you get. You can then use these topics to create content that is relevant to your audience and will help them solve their problems.

5.) Research Social Media Topic Ideas In Emails

If you’re receiving emails from influencers and leaders in your niche, you probably get many ideas to discuss with your audience. Go through those emails and write down all the ideas you want to share.

You will find many different topics to talk about and share with your audience. And don’t forget – you should use your own experience to share your thoughts on these subjects.

Social Media Research Topic Ideas - Big Income Paradise

6.) Research Topic Ideas On Pinterest

Pinterest is one of my favorite places because it’s where I find inspiration for my writing, and it’s a great source of ideas for research topics.

There are many different niches, so I’m sure you’ll find a ton of ideas. Head over to Pinterest and type in your keywords. Then make a list of potential subjects for your business.

7.) Ask Your Audience

If your audience doesn’t engage with you, it may be because they are not interested in the topics that you’re covering.

That’s why you should ask them what they want to see. You can do this through surveys or by asking them directly on social media. If you get enough responses, you’ll have a good idea of what your audience wants from you.

8.) Use Answer Socrates Website

Answer Socrates is a free online tool that helped me a lot! All you have to do is write your keyword in the search box, and it will give you a bunch of questions people ask.

You will be amazed at how many questions there are. This is a great way to come up with ideas your audience is thinking about.

9.) Use Your Own Struggles As Inspiration

What have you been struggling with in the past? Write down all the challenges and questions you had. In most cases, your audience has the same or similar questions they struggle with.

Business storytelling is the best way to connect with your audience. It’s a powerful tool that can help you build relationships with your followers, attract new customers, and increase sales.

So, talk about what you struggled with and how you overcame those obstacles.


1.) Plan ahead

Plan ahead

One day per week, sit down and write a week worth of content ideas. This will help you be more organized and ready to post daily on Social Media.

Here are some example of Social Media topic ideas for Social Media Coaches:

  • Monday: Why is it important to have a Facebook group?
  • Tuesday: How can you build an engaging Facebook group?
  • Wednesday: How to use your Facebook group to grow your email list?
  • Thursday: Why is email marketing important for marketers?
  • Friday: How many times you should send an email
  • Saturday: Lifestyle photo (selfie, with family…)
  • Sunday: Remind your audience to plan ahead

2.) Make Your Own Social Media Content Calendar

A Social Media content calendar is essential for any small business owner. It helps you organize your content, keep track of what’s coming up, and plan what needs to be posted.

Check out how to create your Social Media content calendar, or grab my 3 content calendars here.

3.) Use Copy AI

As a small business owner, you’re always busy. You have to create new products, ship orders out, and keep customers happy!

But when it comes time to write a Social Media post or an email newsletter, you just don’t have the time. You need help with writing content for your business but can’t afford to hire a copywriter.

That’s where Copy AI comes in! It’s a great tool that considers your business goals, audience, and industry to create compelling copy that will engage readers and increase sales.

Copy AI can be used for Social Media posts, emails, blog posts, and more! The best part is no matter how busy you are, this tool will speed up your content creation process and help you create outstanding copy in less time.



You can do your Social Media Research Topic Ideas basically anywhere on the internet. Above in this blog post we mention a lot of them, but don’t let that stop you.

If you find another way, use it! And let your audience know about it – see here’s another idea for your social media post 😉