How To Increase Online Sales Through Social Media

Increase Online Sales With These Amazing Social Media Tactics

The main focus of every entrepreneur and blogger is to increase online sales. But it can get really tricky if you don’t know what you’re doing with your social media.

Many entrepreneurs and bloggers do different mistakes but there is one BIG ONE!

We are talking about – not investing in themselves. I have been guilty of that in the past. I thought “Oh I don’t need to invest in those expensive courses. Everything can be found on Google and YouTube for free.”

This couldn’t be further from the truth. You can find the basics of social media tactics but that’s not enough to stand out of the crowd. So always invest and improve yourself. And remember…

The more you know, the more you are valuable to your audience.

Before we start talking about increasing your online sales, I would like to invite you to our *FREE* Coaching Group where you will learn more about Social Media Marketing, Email Marketing, Blogging and increasing your sales 😉 You can join the fun by CLICKING HERE.

11 IMPORTANT THINGS TO MASTER WHEN INCREASING YOUR SALES THROUGH SOCIAL MEDIA

1.) Build an authentic and trustworthy brand:

Always be who you are, but don’t forget to improve yourself daily. Invest in yourself, learn and teach. Your audience is probably having a lot of specific problems that you can help them with.

Remember the last time someone helped you. How did you feel? Did you want to repay them somehow? 99% of people always want to give something in return.

So imagine helping your audience, providing lots of value but not losing yourself. If you’re a funny person, you can still joke around a bit. They won’t mind – who doesn’t want to laugh, right? 😉

Providing value, helping your audience and just enjoying what you do will always build an authentic and trustworthy brand.

2.) Know your audience:

If you are targeting everybody, you are wasting your time. This is one of the biggest mistakes most entrepreneurs and bloggers make. Not everyone is interested in what you sell.

An Eskimo doesn’t need more ice and snow, right? 😉 It’s the same in your business. That’s why it’s so important to get in front of the right audience. It’s going to be easier to turn them into buyers.

If you are not sure who you should target, I suggest you get our freebie: TOP Questions To Ask Yourself Before You Start Marketing Your Products Or Service.

3.) Connect with influencers and leaders:

It’s scary to connect with influencers and leaders because you think they will turn you down and maybe even worse – laugh at you!

Hey, that couldn’t be further from the truth. They are just like you and me – PEOPLE, not unicorns 😉 So stop being afraid and go for it! Ask the leaders if they would do a Facebook live video with you, or what is their #1 tip for success.

Maybe some will ignore you (not intentionally), others will turn you down but most will actually help you. It’s a win-win situation for you both.

4.) Share valuable content to increase online sales:

When you share valuable content to help and educate your audience, they will definitely love you for that! Not only will they learn more and probably solve some of their problems, but they will also see you as a knowledgeable person.

The more you know, the more you can help them, right? And that’s what everyone is searching for.

We have all got disappointed many times in this online industry. Meeting mentors that promised you the world, but just right after you joined them or bought from them, they ghosted you. Don’t do that to anyone!

Be there for them, help them without expecting anything in return. Being good to others always pays off!

5.) Increase sales with giveaways, contests and freebies:

What is your audience struggling with most? If you don’t know, you can ask them in your Facebook group, on your profile or any other social media – even through email.

When they give you an answer, you know what you should give away for free.

“Wait, WHAT!?!? For FREE?!? How am I going to make money if I give it away for free?!?”

Let me explain and you will see how powerful freebies actually are.

When you give away something valuable, you build trust with your audience. They will turn into raving fans and hungry buyers. But know that it won’t happen overnight. To receive, you have to first give!

Plus you get exposure. Here is how this works (example: giveaway):

When you do a giveaway of your product, you set up the rules. They should like, comment, and share your post. See, that’s a free advertisement. You get in front of a new audience.

6.) Ask for testimonial videos or posts:

Here is another great idea that you can build a strong brand. If you already have some customers, you can ask them to make testimonial videos about the products that they already bought, and in exchange for that, they will get another free product.

It works great because then you can include the testimonial videos on your sales page or anywhere else. Your audience will trust and believe in your products more if they see other people are loving them. And that my friend will increase your online sales.

7.) Offer discounts or free shipping:

When you have monthly financial goals, but you’re not getting close to crushing them, it’s time to put some discounts on your products.

That’s another plus of owning your products. If you’re in a network or affiliate marketing, then you can’t set up discounts or free shipping. But it’s ok. The company will do that from time to time. So make sure you don’t miss out.

Make sure you spread the word but don’t be spammy. Think about branding yourself right. No one loves spammers, so don’t become one of them 😉 Share your experience with the products, tell your story and you will see an increase in sales.

8.) Increase exposure to your social media platforms:

Does your audience know on which platforms you are? If you’re not promoting other platforms, you might be missing out.

Some of your fans use Instagram more than Facebook – so if they only follow you on Facebook, you know they don’t see most of your posts. But if they follow you on 3 different platforms, they are exposed to your content three times. Usually, people have to see your products or service 5-7 times before they buy.

Spread the word around, tell them to follow you everywhere. You can promote your Instagram in your Facebook Group, share your Pinterest with your email list… the possibilities are endless 🙂

9.) Use user-generated content to increase online sales:

What is user-generated content? It’s actual content made by your fans. If they share their story of how your product helped them, ask them if you can take a print screen and put that on your website. Tell them you will include their name and maybe their website or Facebook fan page.

You promote them, but they also help you promote your products. But always ask for their permission. You don’t want to get in trouble 🙂

10.) Use the same hashtags:

Start using the same hashtags to promote your brand. Make sure you promote yourself, not your network marketing company or the name of any product except if you are the owner of the product.

Here is why you shouldn’t promote your network marketing brand:

• people will go Google it and we all know how many bad reviews they can find
• you won’t build their curiosity – but that should be your goal
• maybe they had a bad experience with someone from that company and that’s why they will stop following you
• you are your own brand, not the company you are with.

Always promote yourself because you could change the company 5 years from now but you can’t change yourself to be someone else 🙂

11.) Create interesting, funny images and videos:

Here is an example image that I posted in my Facebook Coaching Group:

You can’t do social media marketing without content. So start creating interesting and funny images that your audience can relate to.

Business doesn’t have to be so serious. I actually noticed that if you make your fans laugh, they will trust you more. The power of laughter is real 😉 Try it out and see for yourself.

INCREASE YOUR SALES WITH SOCIAL MEDIA

1.) Increase Online Sales With Facebook Group:

Do you have your own Facebook group? If your answer is NO – get one fast! 🙂 I’ll explain why, but first, let me ask you a couple of questions:

• Can your audience trust you when you share more value in your group?
• Can you build a great community of raving fans and hungry buyers?

The answer to both of these questions is 100% YES! And that is why having your own Facebook group is so important. Your audience can ask you questions and you help them by making posts and videos answering them.

Of course, you won’t only share value and quotes. You can also share the products that you promote. But here is where most entrepreneurs and bloggers fail. They just talk about what the product is all about and then they try to sell it.

That’s not how you should do it. You have to talk about the benefits and maybe share your story if you have one. If not, no problem – share your mentor’s story.

2.) Increase Online Sales With Facebook Profile:

That is a magical and powerful place. You probably heard in the past that on Facebook you have to pay to play. That’s not the case with your Facebook profile.

Start adding targeted audience as friends, talk with them in messenger like you would talk with your friends (because that’s what they really are), and engage on their profiles.

To receive, you first have to give. So if you will support your new friends, they will support you back.

There are many different ways to gain their trust and get them to buy your products or services. Here are a couple of great ideas you can include in your Facebook marketing strategy:

• Facebook live videos (your audience can see and hear you – building trust through videos is faster)
• Value posts (if you solve some of their problems, they will see you as a problem solver)
• Messenger (talk with them like you talk to your friends, help them out, make them laugh…)
• Facebook intro section (describe yourself and don’t forget to add a link to your blog – they will automatically see you as an authority because most of them don’t have their own website or blog)

You can sell once or twice per week, but just make sure you don’t hardcore sell. It’s always best to mix it up with value, helpful tips, and tricks.

Related topic: How Can Your Promote Yourself On Facebook Profile (CLICK HERE TO READ MORE)

3.) Use Facebook and Instagram stories:

Stories have become really popular in the marketing world. Include them in your marketing strategy and connect with your audience faster. Start making short videos full of value.

You can also promote your products but make sure you tell your story first. People buy emotions not things. Tell an emotional story about how you struggled but then found a great solution (build curiosity), I’m sure you will turn your audience into buyers in no time.

4.) Increase online sales with messenger:

Many people neglect this little amazing tool called the messenger. But it is one of the most powerful things you can include in your marketing strategy.

Connecting with your fans and showing you care about them – that’s PRICELESS!

You can get more personal and they will definitely appreciate that more than anything. Why? Because many don’t do that so you will stand out of the crowd.

You can ask any leader in your company and they will tell you the same – use messenger.

5.) Use Pinterest to drive traffic and make more sales:

My #1 source of traffic is Pinterest. And it’s FREE!

You can get a lot of people to your blog, email list, offer, landing, or sales page, even to Youtube videos – wherever you want. Pinterest is actually not a social media platform, it is more of a search engine like Google, but I wanted to include it here because it really is one of the best marketing strategies you can do to increase online sales.

Have you thought about doing Pinterest Marketing? If you did, then you should definitely learn from Princess of Pinterest – Kat Sullivan.

Her course PinFunnels will teach you how to triple your traffic, leads, and sales without spending a ton of your time and money. Everyone is seeing results and they are loving it. Don’t miss out and grab it by clicking on the button below, or just click here.

INCREASE YOUR SALES WITH BLOGGING AND EMAIL MARKETING

1.) Use Your Blog To Make More Money:

Blogging is one of the best ways to make more money online. You can share more valuable tips and mix it up with the products that you sell.

But the tricky part is, HOW TO STAND OUT. If you are sharing the exact same thing as most people, then your audience won’t be super thrilled with your blog posts.

Try to give them some unique and special tips that not a lot of entrepreneurs and bloggers share. That is why I always say, you should invest in yourself. The more knowledge you have, the more you can share with your audience.

You can also grow your email list through your blog. When you build a great connection with your email subscribers you will be able to increase online sales too. We are going to talk more about email marketing in the next section, but before we do, grab your FREE 35 Freebie Ideas To Rapidly Grow Your Email List (CLICK HERE)

2.) Start With Email Marketing:

A lot of beginner entrepreneurs and bloggers think email marketing is dead, but that’s not true. If you have a blog and you’re not growing your email list, you are doing it wrong.

Many people will visit your blog once and never again because they will forget about it. But if you get them on your email list, you can build a great connection and increase online sales fast.

Make sure you share value first and follow the 80-20 rule. That means you should share 80% of value emails and only 20% of sales emails. And even when you sell your products, make sure you help your email subscribers and share stories on how these products helped you.

Email marketing is also a big time saver. You set up an email once, and it works for you all day and all night. You will be able to make sales automatically – yes, even when you sleep 😉

If you changed your mind and you want to start but don’t know where then check out this beginner’s guide to successful email marketing.

Conclusion:

You can always increase online sales through social media. But you have to know how to use it or you will do more damage to your business. That’s why I decided to give you all the tips and tricks that work for me.

Social media made it easier for us to make money online. There are just a couple of steps you have to take. Step #1 – learn how to use social media platforms, step #2 – take massive action and build a great brand, step #3 – be consistent every day.

See, it’s simple, but we are always complicating things 🙂 So read the whole blog post again, make notes, and take massive action.

Don’t forget to Re-Pin this or share it with your team.

Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.