Do you need help coming up with engaging content ideas for your beauty brand?

I get it – it’s not easy. All sorts of questions pop up when you’re trying to think of new ideas:

  • What content should you create?
  • Who should you target?
  • How can you make sure your content stands out?

You need something that will grab your audience’s attention, get them to engage with you, and ultimately convert them into customers.

And that’s what you’ll find in this blog post! Now check out these 100+ Social Media Content Ideas For Beauty Brands.

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. I will use the earnings to maintain my blog and business so that I can deliver more value and knowledge to you.

Social Media Content Ideas For Beauty Brands

Share a before and after transformation

Are you looking for a way to show off the fantastic results your brand’s products can deliver? Sharing before and after transformations is a powerful way to do just that!

By featuring real-life examples of the difference your beauty brand can make, you’ll be sure to inspire and captivate your audience. You can share these transformations in various ways on Social Media, like:

1.) Share side-by-side photos highlighting the dramatic difference your product or service can make.

2.) Create a video showing how to use your product and the transformation it can bring about.

3.) Share testimonials from satisfied customers and the transformation your brand has made in their life.

4.) Create a poll to see which transformation your followers like the most.

CLICK HERE and Discover The Secrets To Creating Social Media Content Fast While Working Full-Time.

Highlight a “Product of the Month”

Each month, you can highlight one (or more) of your favorite products and share why you love them.

This is a great way to give your audience an inside look at the products and soft sell them at the same time. Here are some beauty content ideas you can try out today:

1.) Create a flat lay or product shot featuring your favorite product with a catchy caption highlighting its key benefits.

2.) Share a video tutorial demonstrating how to use the product and the fantastic results it can achieve.

3.) Share the results you’ve got from the product.

4.) Create a comparison chart between the “Product of the month” and similar products in the market.

Product of the month - content ideas for beauty brands

Share the beauty tips and hacks

Sharing the beauty tips and hacks you’ve discovered is a great way to build trust with your audience.

If you want to share something unique, make sure it’s something people can use. For example:

1.) Share your favorite beauty tip. For example, what’s the best way for your skin to look its best?

2.) Share a hack that saves time – for example, “How to create a natural look in 5 minutes.”

3.) Share a hack that will help your audience save money.

4.) Share your favorite DIY recipe.

5.) Talk about your morning/night skincare routine.

Want to get post ideas for your business? I’ve bundled up 2+ years of content ideas for beauty brands

Share a sneak peek of a new beauty product

A great way to excite your followers about a new product is by sharing a sneak peek. Try out these social media content ideas for beauty brands:

1.) Take a photo of your product, blur it out, and then tell your audience to guess what it is.

sneak peek content ideas for beauty brands

2.) Show your audience what you’re working on and build curiosity.

3.) Make a video of you trying out this new product.

Show behind the scenes of your beauty brand

Sharing glimpses of your life behind the scenes will help people to see you as a real person. 

This will help you be more trustworthy and help strengthen your relationship with your audience. Try sharing content like:

1.) Your workspace and how it looks when you package the orders.

2.) Your favorite beauty products you’re using daily.

3.) When you’re on the go – and which products you usually take.

4.) Show your audience a beauty event you’re attending and what products you’re interested in trying.

5.) Share photos or videos when you’re creating a new product or packaging design.

Promote your products

Sometimes it’s good to directly promote your products, especially if you have new products to launch. But don’t overdo it!

Let’s look at some of these promotional social media content ideas for beauty brands:

1.) Share a discount code and tell your audience it’s only available for a limited time (for example, 3 days)

2.) Offer a free gift with purchases over $20.

3.) Show your product in action and tell people where to buy it.

4.) Share a testimonial from a happy customer and highlight the benefits they’ve experienced.

5.) Ask your audience who wants specific results – and share the link to your product with those who reply with “me.”

promote your beauty products

You might also love to read my blog post: How To Promote Your Business on Social Media For Free

Share customer reviews and testimonials

People like to know what others think about a product before they buy it. It’s a fantastic way to show you have a great product that delivers results.

1.) Share the testimonial in a graphic.

2.) You can also ask customers to make a quick video of themselves using your product, explaining how much they like it and why.

3.) Share a testimonial inside your post.

Highlight your product benefits

You can also share the benefits of your products, demonstrating how they improve customers’ lives.

1.) Post a before-and-after selfie highlighting your skin’s transformation since using the product.

2.) Share a fun infographic that breaks down the product’s key ingredients and their benefits.

3.) Create a short video where you demonstrate how to use the product and discuss its effects on your skin.

4.) Share user-generated content from other satisfied customers who have experienced the product’s benefits.

5.) Write a blog post that goes into more detail about the product’s benefits and how it’s changed your skin/hair/nails.

Product benefits - content ideas for beauty brands

Create a ‘Which product should you use if…”

This content will help your audience find the perfect solution (your product) for their problem. Here are some content ideas for beauty brands:

1.) Share a quiz that helps followers determine their ideal beauty product based on their concerns.

2.) Post a series of short videos where you discuss various skin/hair/nail concerns and the best products to address them.

3.) Host a Q&A session where you answer your followers’ questions about which products to use in different situations.

4.) Share a fun reel or TikTok video showcasing various products and their “if…” scenarios.

5.) Create an infographic that looks at different situations and provides a product recommendation for each.

Make a product tutorial

Tutorials will showcase your expertise and help your audience find a specific solution to their beauty problem. 

Try out these content ideas for beauty brands:

1.) Share a carousel post on Instagram with images highlighting the steps your audience has to take to achieve a specific result.

2.) Post your favorite DIY recipe to give your followers great results like glowing skin or healthy nails.

3.) Share the top 3 beauty hacks and shortcuts that will take your audience only a short time to implement but will make a big difference in the long run.

4.) Share your favorite beauty products and how you use them (step by step)

product tutorial content ideas for beauty brands

Share a customer success story

These kinds of posts will show potential customers that your product has helped others, and it will convince them to buy from you as well.

1.) You can post a testimonial from a happy customer who has seen great results from your product.

2.) If you have a customer who went through a specific challenge, share how they overcame it and what their experience was like.

3.) Interview a customer who has been using your product for a long time and ask them what benefits they’ve seen.

4.) Create a post where you let your customers share their experiences with your products and how they have helped them.

Share some funny beauty memes

Spread some laughter with funny memes about beauty. But make sure they reflect your followers’ real-life experiences, so they can relate to them.

1.) Caption: When your winged eyeliner finally matches on both eyes.
Graphic: Use an image of a person wearing a cape and superhero mask and write: “I am the Eyeliner Avenger!”

2.) Caption: When you accidentally sneeze right after applying mascara.
Graphic: Use an image of a raccoon and write: “Nailed the raccoon look.”

funny beauty memes

3.) Caption: When your lipstick survives a whole meal.
Graphic: Use an image of a woman with a crown and write: “All hail the Queen of Lipstick!”

4.) Caption: My signature hairstyle is called ‘I don’t have time for this.’
Graphic: Picture of a person with their hair up in a messy bun

5.) Caption: This is what self-care looks like, right?
Graphic: Picture of a woman holding a glass of wine with a sheet mask on.

6.) Caption: When you try to follow a makeup tutorial but end up looking like a clown.
Graphic: A picture of a clown.

Make Holiday-themed Posts

The holiday season is always fun and exciting, so here are some festive content ideas for beauty brands you can share with your followers.

1.) Create a makeup tutorial on how to achieve a holiday-themed makeup look.

2.) Share your favorite holiday gift sets (skincare, makeup, perfumes, etc.)

3.) Post your favorite winter skincare tips to keep your skin healthy and glowing during the colder months.

4.) Share DIY beauty gift ideas your followers can make at home, like homemade sugar scrubs or lip balms.

5.) Create holiday-inspired nail art designs that your followers can recreate at home.

Holiday-themed Posts Ideas for Beauty Brands

Create Poll Questions

Poll questions are a great way to get to know your audience and learn about their interests.

1.) What’s your go-to makeup look?
a. Natural and minimal
b. Bold and dramatic
c. Classic and timeless
d. Colorful and creative

2.) Which makeup product can you not live without?
a. Mascara
b. Foundation
c. Lipstick
d. Eyeliner

3.) What’s your favorite type of skincare product?
a. Cleanser
b. Moisturizer
c. Exfoliator
d. Face mask

4.) How often do you change up your hairstyle?
a. Rarely, I stick to my signature look
b. Every few months
c. Every season
d. Whenever the mood strikes

5.) What’s your preferred nail polish finish?
a. Matte
b. Glossy
c. Glitter
d. Metallic

6.) What’s your favorite way to pamper yourself?
a. A luxurious bubble bath
b. Soothing massage
c. Mani-pedi

Poll Questions Posts Ideas for Beauty Brands

Here’s another blog post you’ll find helpful: 333 Killer Social Media Questions To Skyrocket Your Engagement

Instagram Reel ideas for beauty brands

Reels are a great way to showcase your products and engage with your audience, so get creative and try out these ideas:

  1. Create a reel with lipstick swatches
  2. Before and after makeup transformations
  3. A quick highlighting and contouring tutorials
  4. A Day in the Life of a beauty business owner
  5. A behind-the-scenes look at product development
  6. Creating a smokey eye look
  7. Haircare routine tutorials
  8. Skincare routine tutorials
  9. Faux freckles makeup tutorial
  10. How to apply false lashes
  11. Using makeup to create an optical illusion
  12. Applying a bold, colorful eyeshadow look
  13. How to create a perfect winged eyeliner
  14. Hair styling tips for different hair types
  15. Hairstyle tutorials for different occasions
  16. Day-to-night makeup transformations
  17. Halloween makeup tutorials
  18. DIY beauty treatments using natural ingredients
  19. Product review and recommendations
  20. Top 3 beauty hacks
  21. Nail art tutorials
  22. Makeup brush cleaning tips and tricks
  23. Beauty products for different skin types
  24. Makeup looks inspired by different eras or cultures
  25. Makeup looks inspired by celebrities
  26. Product comparisons and dupe recommendations
  27. Beauty routines for busy people
  28. Trending beauty challenges with a brand-specific twist
  29. How to do your makeup in 5 minutes
  30. The power of a good skincare routine
  31. 5-minute haircare routine
  32. How to do a natural “no-makeup” makeup look
  33. Quick and easy hairstyles for everyday
  34. Makeup looks inspired by a specific color or theme
  35. Create a ‘Get ready with me’ reel
  36. 5 tips for achieving a flawless base makeup
  37. Unboxing and first impressions of new products
  38. Quick fixes for common beauty emergencies
  39. A skincare routine for acne-prone skin

2+ Years of Content Ideas for Beauty Brands

Are you ready to take your beauty brand’s social media presence to the next level?

Introducing our comprehensive 2+ Years of Content Ideas for Beauty Brands package! This fantastic resource includes the following:

  • 363 Engaging and Entertaining Posts 
  • 84 Promotional Ideas & Titles
  • 44 Authority-Boosting Content Ideas
  • 200 Value & Knowledge Post Ideas
  • 47 Lifestyle & Beliefs Content Ideas
  • 50 Storytelling Ideas
  • 88 Instagram/Facebook Reel Ideas
  • 1 Social Media Content Calendar (Google Sheets)
  • 50 Content Templates
  • 100+ Canva Graphic Templates
  • 90-Day Social Media Challenge
  • 116 Headline Formulas That Convert
  • How to Respond to Customers’ Objections
2+ Years of Content Ideas for Beauty Brands

With this invaluable collection of social media content ideas for beauty brands, you can save time and write quality content that will attract your audience and drive engagement.

CLICK HERE and get it now!


Social media is essential for small business owners to connect with their audience and showcase their products.

With these 100+ social media content ideas for beauty brands, you can keep your followers engaged, attract new customers, and ultimately grow your business.

Remember to stay true to your brand’s personality and values, and have fun with your content.

With the right content strategy and creativity, your social media presence can become a powerful asset for your beauty brand. Happy posting!