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Facebook engagement is a great metric to measure because it can tell if your audience likes what you are doing, how well your content is performing, and most importantly, how to improve future posts.

The best way to increase your Facebook engagement is by asking questions. They are simple and easy to develop, and they directly help you get more likes, comments, and shares.

Some of the engagement questions for Facebook will also help you build trust among people in your community. So are you ready to boost your interactions without fail? If your answer is a big YES, then keep reading.

Why should you ask engaging questions on Facebook?

Facebook is a prime social network not only because it’s got over 2.9 billion users but also because you can engage with your target audience on a personal level.

Now let’s look at other positive effects of getting more likes, comments, and shares.

Engagement can increase your reach

As you can imagine, reaching a larger audience is something all small businesses strive for these days. And more engagement can increase your reach because the Facebook algorithm likes user interactions on posts.

Your engagement rate is a key indicator of how interactive your Facebook posts are. The higher your rate, the better your content is, and the greater reach you’ll have.

Get to know your audience

If you’re not asking your audience questions, you’re missing out on many valuable insights. Take advantage of this opportunity and get to know them better.

Before you dive headfirst into creating a new piece of content or product, why not get to know your followers first and ask them what they want to learn? This will allow you to create the best posts and products possible.

Make your followers feel special

Using engagement questions for Facebook is a great way to make your followers feel special. It gives them a voice and makes them feel you genuinely care about their opinions (and you should.)

When people feel heard, it strengthens the relationship between you and your followers, making them more likely to interact with your content and purchase your products.

Features you can use on Facebook to ask questions

You should use different features to make your engagement questions for Facebook more enjoyable. I’ll share tips and tricks that will help you out, so keep reading.

Ask questions directly from social media posts

The most obvious place to ask questions is directly in the post itself. There are a couple of ways you can do this:

• Asking one simple question,
• Sharing your story or value and ending it with a question.

While the queries themselves should be easy to answer and relate to your business, you’ll also want to know how to follow through.

These engagement questions for Facebook can lead to great conversations which will allow you to connect with potential new customers on a more personal level.

Host a Q&A

What better way to increase your following and profits than by answering your audience’s questions? Since you’re invested in building meaningful and long-term relationships with your community, this is a fantastic way to get people talking.

Since this approach creates a conversation between you and your followers, it’s essential to keep an open line of communication. You want to make it simple for your audience to participate so you can get as many questions as possible.

Use Facebook polls to ask questions

Poll questions are one of the best ways I’ve found to gather valuable information on what your audience wants. They are easy to use and will help you get more interactions.

Polls can come in handy for many uses, including;

• determining what type of content to create,
• what features to add to your next project,
• get to know your audience and how they feel, etc.

Why is Facebook engagement important?

Facebook engagement is essential because it leads to more visibility for your posts, which results in more traffic.

Engagement rates are a key indicator of how well your content resonates with your fans. They can also help you see which types of Facebook posts get the most interaction so you can focus on creating similar content in the future.

The higher your interaction rate, the more Facebook will show your post to people who haven’t seen it yet. It’s good for your business exposure.

What are good engagement questions for Facebook?

The key to a good question is that it connects with your audience, makes them think, and allows them to give an opinion.

People like it when you ask them about themselves, and it’s also a great way of learning more about your community.

You can test out the following ideas:

• close-ended questions (Yes & no, or polls) – easier to respond
• connected to your audience’s interests
• directly related to the topic of the event/presentation
• use of humor (where appropriate)
• open-ended questions (they allow individuals to respond in any way they want) – lets people express themselves

What makes a question bad:

• vague
• boring
• not relevant

77 engagement questions for Facebook

I’ve analyzed many social media questions because I knew they are essential to growing your small business.

They are a simple and effective tool for building rapport and learning about the people you’re trying to connect with.

Below you will find engagement questions for Facebook that:

• make you seem fun and friendly (and are open-ended enough to spark a conversation),
• get people excited about sharing their stories,
• help you learn more about your followers & customers so that you can serve them better,
• and allow you to quickly increase engagement.

Fun engagement questions for Facebook

1.) What’s the best way to enjoy ice cream?
2.) Who is your favorite superhero?
3.) What’s your favorite thing in the world?
4.) What’s the most adventurous thing you’ve ever done?
5.) What’s the most embarrassing thing you have ever done?
6.) What do you mainly think about when you’re alone?
7.) How would you describe your perfect day?
8.) If you could meet one famous person, alive or dead, who would it be?
9.) If you could learn any skill instantly, which one would it be?
10.) What’s something I don’t know about you that might surprise me?
11.) What are you proud of?
12.) What is your biggest achievement?
13.) Where do you see yourself five years from now?
14.) What is your favorite day of the week and why?
15.) Do you have a good luck charm or a tradition for good luck?
16.) If you could go back in time, where would you go? Why?
17.) Who do you look up to the most? Why?
18.) What’s your biggest goal in life right now?

You might also be interested in my blog post: 120 Killer Social Media Content Ideas Your Audience Will Love

Questions that encourage storytelling

19.) What is the most exciting moment you had in your business?
20.) What is the biggest challenge you face in your business? (share an example)
21.) What happened that made you realize you needed help with weight loss?
22.) When was the last time you were really proud of yourself? (share your story)
23.) What do you remember most about your childhood?
24.) What was your greatest disappointment?
25.) When did you feel the most satisfied in your life? (share a moment with us)
26.) What is your favorite personal development book, and what did you learn from it?
27.) What would be the title of your biography – and why?
28.) What is one skill you wish you could be better at – and why?

Questions to get to know your audience

29.) What is your job? Do you like it?
30.) What’s the best product you’ve ever purchased? And why?
31.) If you could travel anywhere, where would you go and why?
32.) What is the boldest thing you’ve done?
33.) Do you have children? How many?
34.) Which social networks do you use most often?
35.) What business task makes you the most frustrated?
36.) What keeps you up at night?
37.) What’s not working for you regarding social media marketing?
38.) What challenges are you facing regarding weight loss?
39.) What can I help you with when it comes to using makeup and beauty products?
40.) What do you want to learn in the next month?
41.) What was the last piece of content you consumed, and why did you like it so much?

Additionally, you can read this post to learn how to make 30 days of Facebook posts in just 6 simple steps.

General engagement questions for Facebook

Fill-in-the-blank questions:

42.) If I could learn anything instantly, I would want to learn how to _________ because _________.
43.) My favorite thing to do when I’m not working is _________.
44.) My happiest moment was when ________.
45.) My favorite thing about (insert company/product name) is ________.
46.) I’m the best at ________.
47.) A good mentor is someone who ________.
48.) I wish that I had _____.
49.) I couldn’t live without ________ because _______.
50.) The best place to get a cup of coffee is ______.
51.) My target audience is _______.

Would you rather: 

52.) Would you rather lose all of your valuables or all of the pictures you have ever taken?
53.) Would you rather lose weight fast by eating plane or yummy food?
54.) Would you rather be able to speak all languages or be able to talk to animals?
55.) Would you rather have a rewind button or a pause button on your life?
56.) Would you rather go into the past and meet your ancestors or go into the future and meet your great-great-grandchildren?
57.) Would you rather have unlimited free coffee for life or unlimited free wine for life?
58.) Would you rather find true love or win the lottery?
59.) Would you rather have $100,000 now or $1M in 5 years?
60.) Would you rather visit the past or the future?

Read this blog post that will give you 25 Killer Social Media Content Ideas For Small Business.

What’s your favorite:

61.) What’s your favorite personal development book?
62.) What’s your favorite marketing hack?
63.) What’s your favorite social media engagement strategy?
64.) What’s your favorite thing to do on the weekend?
65.) What’s your favorite place to go on vacation, and why
66.) What’s your favorite holiday tradition?
67.) What’s your favorite season? Why?
68.) What’s your favorite animal?
69.) What’s your favorite movie?
70.) What’s your favorite time of day?

This or that:

71.) Strawberry or cherry ice cream?
72.) Go out or stay in?
73.) Courses or e-books?
74.) Morning person or night owl?
75.) Phone call or text message?
76.) Books or audiobooks?
77.) Money or happiness?

5 tips to boost your Facebook engagement

Facebook marketing is a powerful tool for your business, and by boosting your interactions, you get the opportunity to be seen by more people.

Keep reading if you want to learn the 5 top tips on how to increase your engagement.

Reply to your audience’s comments

When someone comments on your post, you should always reply because it shows that you pay attention and care about them.

Treat them with respect and acknowledge what they say, especially if they offer helpful suggestions for improving your content, products, or services.

• BONUS TIP: reply with a question and increase the chance to get that person’s response. That will boost your post in the newsfeed again, which means you will get more exposure for free.

Post at the times when your audience is online

If you want to boost your Facebook engagement, it helps to know when your audience is online. Posting at certain times can increase it significantly.

At SproutSocial.com, they say that the best time to post is Tuesday, Wednesday, and Friday between 9 am – 1 pm.

However, this will vary for each business and industry, so it’s good to check your analytics regularly to see when your audience is active.

Use visuals (graphics, videos, emojis, GIFs, etc.)

Facebook is a visual platform, so using images and videos in your posts is a great way to increase engagement. In fact, posts with visuals see 2.3 times more engagement than those without. (Source: BuzzSumo)

But it’s not just any graphic content that will do the trick – it needs to be appealing, strategic, and it should reflect your brand.

So if you don’t have a graphic designer on your team or the budget to hire one, here’s how you can create stunning graphics without breaking the bank:

• Use these 100 viral graphic templates designed specifically for business owners who want to save time, attract new followers, boost credibility, and increase engagement.

You can easily edit them using Canva with no design experience necessary.

Emojis are also an excellent method to add visual interest and color to your Facebook posts while making them easy to read. They also show up nicely in people’s newsfeeds, making them more likely to be seen.

GIFs are another great way to engage people and make them smile. You can find a GIF for any occasion on Facebook, or you could create your own GIF visuals using a tool like Canva.

Offer a gift to the person with the best answer

You can use a simple motivation trick like offering a gift to the person with the best answer. This is especially useful if you’re launching a new course or product and want to get testimonials.

You could offer access to it for the top 5 people who give the best responses, and after they get your product, you can ask them to send you a review. Furthermore, you can offer something in return for the testimonial, like a discount code or bonus material.

Engage in other people’s posts

If you want to get more interactions on your Facebook posts, you must first engage with other people’s content. Otherwise, how can you expect anyone to take an interest in what you’re doing?

If you want to become a popular brand, you need to prioritize engaging with others. Here are the best ways to do that:

• Follow people who might be interested in what you do (target audience)
• Like and comment on posts from accounts related to your business or niche
• Join in on trending conversations connected to your industry

Final Takeaway

You can increase engagement and gain valuable insights from your followers by creating unique and relevant questions that get people to share their opinions.

Use these 77 engagement questions for Facebook to spark discussions and get beneficial feedback about your ideal audience, business, or products. You might be surprised at what you uncover.

Do you need more content? Upgrade and get a yearly content calendar with extra 1,600+ content ideas, 796 graphic templates, an 8-step storytelling strategy, and more!

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Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.