Ready to kick your digital product sales into high gear this November? You’re in the right place.
I’ve got 23 clever November marketing ideas that’ll help you stand out from the crowd and boost your sales. Whether you’re selling e-books, courses, or printables, these strategies will work like magic for your business.
So grab a pumpkin spice latte, get cozy, and let’s dive into some seriously awesome marketing ideas for the month of gratitude and pre-holiday excitement!
This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.
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1.) Top November Marketing Ideas to Boost Your Digital Product Sales
Let’s face it, November is the warm-up before the holiday shopping rush. It’s the perfect time to focus on your marketing and get more eyes on your digital products, so they start selling more.
Here are some killer ideas you can use to boost your sales:
– Create a “Thankful for You” sale: Show your audience some love with a special discount code. I once ran a 20% off “Thank You” deal, and it helped me make more sales.
– Bundle up, buttercup: Put together irresistible product bundles. For example, if you’re in the weight loss niche, combine your meal planner with your workout guide for a “Fit for the Holidays” bundle.
– Launch a limited-edition product: Nothing says “buy me now” like a product that won’t be around forever.
– Tease upcoming Black Friday deals: Start dropping hints early to build anticipation. If people know what you’ll have on sale, they’ll probably plan to buy it.
– Create a challenge: Engage your audience with a free challenge related to your products. For example, a “21-Day Mindset Makeover” challenge could be perfect for promoting your money mindset course.
2.) Thanksgiving-Themed Promotions for Your Online Business
Turkey day isn’t just about stuffing your face (although that’s a big part of it). It’s also a great opportunity to connect with your audience and boost your sales.
Here’s how you can make the most of Thanksgiving:
– “Gobble Up the Savings” sale: I mean, how can you not use this pun? It will get a chuckle (and sales).
– “Feast of Knowledge” bundle: Put together a bundle of my best-selling products at a discount. It’s perfect for those who want to invest in themselves before the year ends.
– Thanksgiving-themed freebies: Think about a lead magnet that connects with what you sell. This will help you grow your email list, build trust with your audience, and then introduce them to your digital product.
– Give Thanks Giveaway: Host a giveaway of your popular digital products to engage customers.
If you need content ideas for Thanksgiving, then check out my other blog posts:
– 47 Amazing Thanksgiving Social Media Content Ideas for Small Business Owners
– 50+ Outstanding Thanksgiving Reel Ideas to Help You Engage Your Audience
– 50 Outstanding Thanksgiving Poll Questions for Small Business Owners
3.) Black Friday Strategies for Digital Product Sellers
Okay, let’s talk about the biggest event in November marketing – Black Friday. It’s a huge opportunity to boost your sales. Here’s how I make the most of it:
– Early bird access: I give my email list subscribers early access to my Black Friday deals. It makes them feel special and creates a sense of exclusivity.
– Tiered discounts: Offer bigger discounts for bigger purchases. For example, 20% off for one product, 30% off for two, and 40% off for three or more.
– Black Friday bundle: A few years ago I created a special bundle of my best-selling products at a 30% discount. It was only available on Black Friday, which created urgency. It turned out to be one of my top-performing deals.
– Countdown emails: Start sending daily emails a week before, giving sneak peeks of the deals. It builds a lot of excitement!
You’ll also love to read my blog post with Killer Black Friday Promotional Ideas To Help You Stand Out.
4.) Cyber Monday Marketing Tips for Side Hustlers
Just when you think you can catch your breath after Black Friday, along comes Cyber Monday. But don’t worry, I’ve got you covered with some strategies that will work wonders:
– “Missed Out?” campaign: You can target the people who didn’t buy on Black Friday. It’s a second chance that often converts well.
– Time-based discounts: You can also start with a big discount early in the day and gradually decrease it. It creates urgency and encourages early purchases.
– Bundle and save: I usually offer the same bundle that I do for Black Friday, but you can create a new and different one. It gives people a reason to come back and shop again.
– Surprise bonus: Everyone who purchases on Cyber Monday gets a surprise digital bonus. It could be a mini-course, a template pack, or an exclusive tutorial.
5.) Holiday Season Prep: November Marketing Essentials
Let’s look at the bigger picture; November isn’t just about individual sales events – it’s about setting yourself up for success throughout the entire holiday season. Here’s how I prep:
– Content calendar: I plan out all my content for November and December with the help of 7+ Years of Social Media Content Ideas and the Holiday Sales Accelerator Kit. This includes blog posts, social media, emails, everything. It helps me have a stress-free holiday season.
– Holiday gift guide: You can create a digital product gift guide and showcase your products as perfect gifts (because they are😉).
– Affiliate program launch: If you don’t have one yet, November is a great time to start an affiliate program. Your affiliates can then promote your products during the big sales.
– Website holiday makeover: You could give your website a festive touch. Nothing too crazy, but enough to get people in the holiday spirit.
6.) Cozy Fall Marketing Ideas to Warm Up Your Audience
As the leaves change and the air gets crisp, it’s the perfect time to cozy up with some warm and fuzzy marketing ideas. Here’s how you can add that autumn vibe:
– Pumpkin spice and everything nice: Create pumpkin spice-themed versions of your digital products.
– Cozy content challenge: If you’re in the wellness industry and you’re promoting a “Work From Home Wellness” e-book, you could run a challenge encouraging people to create a cozy corner in their home.
– Autumn aesthetics: I love creating pins with warm, autumnal colors and cozy imagery. Even though those are not my brand colors, it works on Pinterest.
– “Fall into Savings” sale: Host a fall-themed sale in early November because you’ll be competing with fewer people.
– Comforting Content: Share content that gives a sense of comfort and readiness for the end of the year, like “Planning Your End-of-Year Finances.”
You’ll also love my blog post that talks about How To Effortlessly Increase Holiday Sales (25 Clever Ways).
7.) Gratitude-Focused Marketing Campaigns for November
November is the month of gratitude, and boy, do I love incorporating this theme into my marketing. It’s great content for Holiday sales, and it genuinely makes everyone feel good. Here’s how you can add gratitude to your content:
– Gratitude challenge: Run a 30-day gratitude challenge, providing daily prompts. It’s a great way to engage your audience and promote your journaling products.
– “Thanks a Latte” giveaway: You can show your appreciation to your audience with a giveaway. The prize? One of your digital products paired with a gift card to a coffee shop. Because who doesn’t love free coffee?
– Customer appreciation day: You should thank your awesome customers. You could share their wins, give them shoutouts, and offer exclusive discounts.
– Partner with Non-Profits: Donate a portion of each sale to a charity and let your customers know their purchase helps others.
– Gratitude Discounts: Give discounts to customers who share what they appreciate about your brand.
8.) Seasonal Content Creation Tips for Digital Entrepreneurs
Seasonal content can have a big impact when done right. Here’s how you can create seasonal content for my digital products:
– Seasonal keyword research: I really love using Pinterest Trends to see what seasonal content people are searching for. You can also use Google Keyword Planner or any other tool of your choice.
– Content calendar: I plan and put my content in the planner well in advance. For my Black Friday deals, I start planning in August. I know it might sound too early, but it will help you be prepared and enjoy the holiday season without any stress.
– Repurpose with a twist: You should take your evergreen content and give it a seasonal makeover. Your “10 Productivity Tips” can become “10 Ways to Stay Productive During Holiday Chaos”.
– Use of seasonal imagery: You can start creating social media graphics with seasonal elements. A little fall foliage goes a long way.
– Behind-the-Scenes Holiday Prep: Share behind-the-scenes looks at how you prepare your business for the holiday season.
9.) November Email Marketing Ideas That Convert
Email marketing is my favorite way to boost November sales. When done well, it can have a big impact. Here’s how to make your November emails irresistible:
– Black Friday teaser campaign: Get your audience excited with emails hinting at your upcoming deals. This way, they’re ready and not caught off guard, so they don’t spend their money elsewhere before your sale.
– Cyber Monday last-chance emails: I always create a sense of urgency with countdown emails for the Cyber Monday sale. This works because it reminds people they only have a short time left to take advantage of the deals, encouraging them to act quickly.
– “Prepare for the holidays” value emails: You can send helpful content about preparing for the holiday season, subtly showcasing how your products can help them.
– Customer Success Stories: Share stories of customers who have benefited from your products.
You can grow your email list with Pinterest marketing. It’s my top traffic source and has been the biggest help for my business.
10.) Social Media Strategies for a Successful November
November is a great time to get personal, show gratitude, and yes, make some sales. Here’s how you can rock your social platforms this month:
– Behind-the-scenes prep: Share snippets of how you’re preparing for Black Friday and Cyber Monday. People love this peek behind the curtain.
– Leading up to Black Friday: You can share daily tips, each one subtly tied to the digital product that will be on the Black Friday sale.
– Daily Deal Posts: Post daily deals during the Black Friday week.
– Interactive Polls and Stories: Use social media polls and stories to engage users and get feedback on what deals they’re looking for.
– Motivational Posts: Share motivational posts related to your niche, encouraging followers to take action towards their goals.
11.) November Marketing Ideas for Limited-Time Offers
There’s something about a ticking clock that makes people want to buy, buy, buy. Limited-time offers are a secret sauce for November sales, and here’s how to create irresistible, time-sensitive deals:
– “11/11 Flash Sale”: On November 11th, you can run an 11-hour sale with 11% off. The 11s make it fun and memorable, and it’s a great way to start the holiday shopping season.
– Black Friday Doorbuster Deals: You can offer the biggest discounts of the year, but only for the first 100 customers. It creates a rush of early sales.
– Flash Sales: Announce unexpected flash sales via social media and email.
– Early Bird Specials: Reward early shoppers with special discounts or extra bonuses.
– “12 Days of Gratitude” Sale: For the first 12 days of November, you can feature a different product each day at a special “gratitude” price.
12.) Cross-Promotion Strategies for the Holiday Season Kickoff
Cross-promotions are amazing, especially as we kick off the holiday season. Here’s what you can do to boost your November sales:
– Bundle partnerships: Team up with complementary businesses to create irresistible product bundles. For example, pairing your meal planning templates with a friend’s cookbook PDF.
– Affiliate program launch: You can start your affiliate program in early November, giving affiliates plenty of time to promote before Black Friday.
– Collaborative gift guide: You could join forces with other digital product creators to create a complete holiday gift guide.
– Partner with Bloggers: Collaborate with bloggers to review your products and offer their readers a special discount.
13.) November Marketing Ideas for Building Customer Loyalty
There’s nothing quite like the power of social proof, and user-generated content (UGC) is the ultimate form of it. Here’s how to leverage it:
– Gratitude gallery: You can create a special section on your website showcasing customer photos and reviews. You can check out my testimonial page here.
– Customer success stories: You can feature detailed case studies of customers who’ve achieved great results with your digital products. This can help you with your Black Friday deals because it shows others the real value of what you offer and builds trust.
– UGC contest: Run a contest asking customers to share creative ways they’re using your digital products this fall, with the best entries winning prizes.
– Loyalty Discounts: Offer special discounts to returning customers.
– VIP Exclusives: Provide exclusive content or products only available to VIP members.
– Special Thank You Gifts: Send small gifts or exclusive downloads as a thank you to top customers.
14.) Creative November Giveaway Ideas to Grow Your List
Who doesn’t love free stuff? Giveaways can be a way to grow your email list and create excitement around your brand. Here are some giveaway ideas for November:
– The “7 Days of Gratitude” challenge kit: You can offer a free digital journal to help people practice gratitude for the next week, with daily prompts and worksheets.
– Collaborative Giveaways: Partner with other brands to offer a package of products.
– Thanksgiving-Themed Giveaways: Host giveaways themed around Thanksgiving, such as gratitude journals or holiday planners.
– Black Friday Countdown Giveaways: You could create a giveaway a week before Black Friday, then offer a good discount to people who didn’t win.
– Interactive Quizzes: Host quizzes related to your niche, with entries going into a giveaway draw.
15.) November Marketing Ideas to Increase Website Traffic
November is a great time to get more visitors to your website. Here are some great ways to increase traffic:
– Holiday gift guide blog post: Create a complete gift guide featuring your digital products and complementary items. It’s super shareable and works great on Pinterest.
– Pinterest blitz: I go all out on Pinterest, creating fall and holiday-themed pins for all my products and blog posts. You can check out my account here.
– Guest posting spree: Write guest posts for popular blogs in your niche, driving their readers back to your site.
– Contests: You can host contests that require participants to visit your site to enter, boosting direct traffic.
If you’re serious about increasing your traffic, I suggest you learn from my blog post: How To Use Pinterest For Business
16.) Upselling and Cross-Selling Techniques for November Sales
Upselling and cross-selling can boost your overall sales when done correctly. Here’s how you’ll increase the November sales:
– Black Friday bundle deals: Create irresistible bundles of complementary products at a discount.
– “Complete your set” emails: Send targeted emails to customers suggesting products that pair well with their previous purchases.
– Tiered pricing strategy: Offer good-better-best options for your digital products, encouraging customers to upgrade.
– Upsells: Offer complementary products as an add-on at checkout.
– Holiday Specials: Create special offers that combine popular products with seasonal items.
17.) November Marketing Ideas for Evergreen Digital Products
Evergreen products are the gifts that keep on giving, all year round. But in November, we can give them a festive twist. Here’s how to market the evergreen digital products during the holiday season:
– Holiday use-case spotlight: Create content showcasing how your evergreen products can be used specifically for holiday planning or tasks.
– “New Year, New You” campaign: Position your evergreen digital products as perfect tools for achieving New Year’s resolutions.
– Seasonal product makeover: You could give the evergreen products a temporary holiday-themed look without changing the core content.
You should plan out your offers at least 3 months in advance. Wondering why? Read my blog post: Why Early Holiday Promo Planning Makes You More Profitable.
18.) Seasonal Branding Tips to Stand Out This November
November is the time to dress your brand in its cozy autumn best! Here’s how to give your brand a seasonal makeover:
– Warm color palette: You could temporarily adjust the brand colors to include warm, autumnal hues.
– Cozy imagery: Update your website and social media graphics with images of fall leaves, pumpkins, and steaming mugs of cocoa.
– Email Themes: Use holiday-themed email templates to create a cozy vibe.
– Gratitude-focused messaging: Include gratitude and togetherness in your content, reflecting the spirit of Thanksgiving.
– Blog Post Themes: Write blog posts that tie into November themes like gratitude, Thanksgiving, or holiday preparation.
A strong personal brand can help you reach your business goals. Grab my Personal Branding Blueprint to create a plan that will open new opportunities and grow your business.
19.) Countdown Campaigns: Building Excitement for Black Friday
Nothing builds anticipation quite like a countdown. Here’s how to use countdown campaigns to create excitement for Black Friday:
– Email countdown series: Send daily emails in the week leading up to Black Friday, each revealing a new deal.
– Daily Countdowns: Launch a daily countdown on social media featuring the same or different product leading up to Black Friday.
– Limited-time offers: Each day of the countdown, you can offer a different product at a special price.
– Teaser Videos: Create teaser videos that build anticipation for your biggest Black Friday deals.
– Countdown landing page: You can set up a dedicated page on your website with a live countdown timer of upcoming deals.
– Social Media Stories: You should utilize Instagram or Facebook Stories for real-time countdown updates.
20.) November Marketing Ideas for Subscription-Based Products
Subscription products are the gift that keeps on giving – quite literally! Here’s how to make your subscription offers irresistible in November:
– Black Friday lifetime deal: You can offer a one-time payment to the first 10 people for lifetime access to your subscription product.
– First Month Free: Offer the first month free on new subscriptions as a special November promotion.
– Subscription Discounts: Provide a discount on the total subscription price if customers pay for a full year upfront.
– Bundle and save: You can create bundles that pair your subscription with one-time purchase products at a discounted rate.
21.) Leveraging FOMO in Your Holiday Season Marketing
FOMO (Fear of Missing Out) is real, especially during the holiday shopping season. Here’s how you can use it ethically to boost November sales:
– Limited-time offers: In the past, I tested out a special deal – a 24-hour flash sale. It did very well because the short time frame encouraged people to act fast and not miss out.
– Exclusive Black Friday bundles: You can create product bundles that are only available on Black Friday.
– Early bird specials: Offer the best deals to those who shop early, with prices increasing as we get closer to Black Friday.
– “When it’s gone, it’s gone” campaigns: Limit the number of copies available and then close the doors.
– Email Blasts for Last-Minute Deals: Send out email blasts for last-minute deals, emphasizing the limited time left.
22.) Content Repurposing Tips for Busy November Marketers
November is a busy time, so work smarter, not harder. Here’s how you can repurpose content:
– Blog post to email series: I sometimes break down long-form blog posts into a series of shorter emails.
– Turn Blog Posts into Videos: Repurpose popular blog posts into video content for YouTube or social media.
– eBook to Instagram carousel: Turn key points from your eBooks into Instagram posts.
– Case study to the infographic: People love visuals, so turn customer success stories into eye-catching infographics.
– Develop E-books: Combine a series of your blog posts into an e-book that can be offered as a lead magnet.
And if you need more content ideas, then check out my blog post: 120 Killer Social Media Content Ideas Your Audience Will Love.
23.) November Marketing Ideas to Set Up a Successful December
November isn’t just about immediate sales – it’s also about setting yourself up for a successful December. Here’s how to use November to prepare for the final month of the year:
– December content calendar: Plan out all the December content in advance, so you can relax and enjoy the holiday season.
– Early Bird December Promos: Plan your early bird promotions for December to get a jump-start on the holiday rush.
– “12 Days of Christmas” promo plan: You can plan out a 12-day promotion for December.
– Review and Optimize Campaigns: Use November’s results to improve your December marketing efforts.
– Customer Feedback: Gather customer feedback in November to better tailor your December offers.
Do you want to get ready for December? Check out these Unique Winter Marketing Ideas to Boost Your Digital Business.
Conclusion
We’ve covered a lot of November marketing ideas, from fall vibes to Black Friday. This month is full of chances to connect with your audience and increase your holiday sales.
The key is balance. November is about promos, but also gratitude and connection. Mix your deals with valuable content that builds relationships. Be festive, stay true to your brand, and don’t forget to take care of yourself during the busy holiday season.
Good luck, and may your November be fun, creative, and successful!
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Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.