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If you’re a small business owner, you know just how crucial it is to build a strong presence online.

And the most vital part is to find unique Social Media content ideas that will attract your ideal audience.

So the smartest thing you can do is focus on creating posts that your customers and fans will love.

But what is actually holding you back?

I’ve talked with hundreds of small business owners by now, and the number 1 reason is always the time it takes to find great content ideas that you can share on Social Media.

That’s why I want to provide you with 120 killer solutions that will direct attention to your posts and engage your audience with your brand.

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.

Expert Social Media content ideas and tips

Before you jump on the list of 120 killer content ideas, here are some of the really important tips you should follow at all times.

Plan your Social Media content ideas ahead:

Winging it won’t get you far. You have to plan your content ahead so that it helps you grow your business. Think about how to connect with your audience, what will help them solve their problems, and how you can reach out to more people.

You can also grab my Free Social Media Content Checklist, which will save you a lot of time and show you what to do step-by-step.

What will drive traffic to your content and products, and how can you make more sales? You need to think about everything, and yes, your content will help you achieve your goals.

If you are too busy, then it can get really hard to plan and also take action (*been there, done that*). But don’t worry, there is a great game-changing solution for you.

I’ve created 7+ Years Of Social Media Content Ideas that include 3 content calendars!

Start using it today to avoid the social media overwhelm. It made my life a whole lot easier when I created it, and I’m sure it will do the same for you.

You’ll never struggle to come up with new content ideas ever again!

However, if you want to learn how to create a whole year of content by yourself, then read my blog post: How To Easily Create Your Yearly Social Media Content Calendar

Talk to your audience and get to know them

You should always talk TO your audience. But the biggest mistake most entrepreneurs make is they talk AT their audience.

Talking to your audience means you create a conversation through your post. Here are examples that will help you create your posts the right way:

• DON’T TALK AT YOUR AUDIENCE: “I found this blog post about XYZ, and I wanted to share it with you.”
• TALK TO YOUR AUDIENCE: “Have you ever had an obstacle with XYZ? If you did, don’t worry because you’re not alone. This morning I found this blog post that will help you with XYZ; that’s why I’m sharing it with you.”

Create relevant content for your audience

Creating relevant posts is one of the Keys to Success with Social Media Content Marketing.

It’s not enough to simply publish content; you need to make sure that it’s applicable and engaging for your audience.

Here are a couple of ways you can achieve that:

• Identifying the Target Audience: You want to know who you’re talking to, what they need, and what they want.
• Storytelling and Emotional Resonance: All successful business owners use business storytelling that resonates emotionally with their audiences.
• Using a Conversational Tone: Your content should be approachable and relatable to your audience. Avoid jargon, technical terms, or complex sentences that may confuse your followers.

Be creative and ask questions

The most engaging content you can share on Social Media is questions or polls. However, you shouldn’t just ask something for the sake of engagement.

The purpose of this kind of content is to get to know your audience on a deeper level. See what they love, what their challenges are, and what they desire most.

Celebrate Social Media Holidays

There are numerous ways to promote your business on Social Media, but it’s essential to know when to utilize each strategy.

It’s no secret that celebrating different Social Media holidays can be a great way to boost your engagement. 

In fact, it’s one of the easiest (and most fun) ways to bring people together. I encourage you to try it out.

Top places to find Social Media content ideas

You can find inspiration for your content everywhere. Reading through other people’s articles, posts, or even comments can give you many ideas to talk about.

So to help you out, here are 18 Top Places To Find Amazing Social Media Content. 

Social Media content tools

Using Social Media for your business does not have to be a hassle, and there are actually a lot of tools that can make the entire process easier. 

These Social Media content tools are very beneficial for busy entrepreneurs who want to save time and create strong posts that attract their ideal customers.

120 Killer Social Media Content Ideas Your Audience Will Love

1.) Social Media content ideas for stories:

• 1.) Share your story (who you are and what your passion is)
• 2.) Talk about your struggles and how you overcome them (your failures and wins)
• 3.) Tell a funny story about something connected to your business
• 4.) Share behind-the-scenes photos or videos
• 5.) Make videos on business events
• 6.) Explain why you decided to buy a product or join a business
• 7.) Talk about your products and how they help people
• 8.) Share someone else’s inspiring story
• 9.) Share testimonials from your customers

Do you know how to create CAPTIVATING content that ATTRACTS the right audience? Learn from these Content Marketing And Storytelling Strategies

2.) Share quotes:

• 10.) Share a funny quote about your niche
• 11.) Share an inspirational quote and tell your audience what you think about that specific quote or how it helped you through a situation
• 12.) Share a quote (graphics) – ask your audience what they think about it
• 13.) Share your favorite quote (graphics or text) and ask your audience to share their favorite quote

Want to get some quote ideas? Check out my blog posts:

• 60+ Inspirational Quotes From Successful Women Entrepreneurs To Inspire You
• 99 Killer Millionaire & Billionaire Quotes To Inspire You
• 47 Killer Social Media Marketing Quotes To Inspire You
• Killer Girl Boss Quotes To Inspire Your Inner Entrepreneur

3.) Ask questions:

• 14.) Ask your audience what their biggest struggle in business is
• 15.) Ask them what you should post next
• 16.) Ask which topic you should cover in a live video
• 17.) Ask questions related to your business or industry
• 18.) Ask for recommendations (books, courses, or something related to your business)

You might also love to check out these 333 Killer Social Media Questions To Skyrocket Your Engagement.

4.) Days of the week post ideas:

• 19.) Motivational Monday (motivate your audience) – #MotivationMonday
• 20.) Tip Tuesday (related to your niche) – #TipTuesday
• 21.) Create a Wisdom Wednesday post – #WisdomWednesday
• 22.) Throwback Thursday (photos of a trip or your previous results) – #ThrowbackThursday 
• 23.) Freebie Friday (give a Freebie) – #FreebieFriday
• 24.) Saturday Special (talk about something special) – #SaturdaySpecial
• 25.) Sunday Funday (share what you did that day) – #SundayFunday

5.) Business content for Social Media:

• 26.) Give away coupon codes
• 27.) Talk about a product that’s on sale
• 28.) Sell your products or services
• 29.) Promote your new product
• 30.) Talk about the benefits of the product and how it helped you
• 31.) Promote a “One Day ONLY” Flash sale

6.) Social Media content ideas for videos:

• 32.) Host a webinar
• 33.) Make a live video (on profile, page, group, or stories)
• 34.) Host a Giveaway (on a live video)
• 35.) Create a video with a couple of tips (from your blog), then tell your audience they can find more tips on your blog post (share a link)
• 36.) Make an interview with a leader in your company
• 37.) Upload a short video showing behind the scenes & your lifestyle
• 38.) Host an “Ask Me Anything” live video

7.) How-To content ideas for Social Media:

• 39.) Share a step-by-step how-to tutorial (Example: how to set up your profile)
• 40.) Share a ‘how-to’ content to create something specific in your niche
• 41.) Make a ‘How-to create and plan your goals’ post

8.) Challenges:

• 42.) Challenge your audience to post every day for 30 days and give them a free Social Media Calendar
• 43.) Create a challenge about your niche (example: weight loss challenge)
• 44.) Challenge your audience to write down 3 goals, and they have to achieve at least one in a week
• 45.) If you don’t have any ideas, ask your audience what challenges they want to do next.

9.) Social Media content ideas for mini-courses:

• 46.) Create a 5-day mini-course about a specific topic in your niche
• 47.) Make an email 7-day mini-course (send one email per day for 7 days)
• 48.) Create mini-courses and put them on your blog/website
• 49.) Create a 7-day mini-course in your Facebook group
• 50.) Make a 5-day mini-course and share it on all (or just some) Social Media platforms

10.) Create giveaways and freebies:

• 51.) Giveaway products to your super-fans
• 52.) Create a Freebie about a specific topic that your audience struggles with
• 53.) Host a BIG Giveaway (create rules: they have to like, comment, and share your post or video)
• 54.) Giveaway a 15-minute coaching call
• 55.) Make a Freebie e-book and give it away in exchange for their email address

Here’s an example of a giveaway that I hosted in the past:

11.) Mention your followers and fans:

• 56.) Welcome new followers and thank them for joining your group or page
• 57.) Shoutout to your top fan (or top 3 fans)
• 58.) Celebrate 1,000 followers and thank them
• 59.) Share a testimonial from a fan and thank them
• 60.) Give your followers a special gift
• 61.) Create a VIP list, and each week, choose 1 winner and send them the link to your VIP list where they will get at least 1 Freebie per week

Learn The Secrets To Creating Social Media Content Fast While Working Full-Time.

12.) Cross-promote your content:

• 62.) Share your Instagram post on your Facebook page
• 63.) Create a similar post and share it on all Social Media platforms (spread them out throughout the week)
• 64.) Use the same photo/graphics on other Social Media platforms
• 65.) Share a link to your Instagram on your Facebook page, ask people to follow you, and follow them back
• 66.) Share your Social Media content to your email list (some will engage on your posts)

13.) Social Media content ideas for polls:

• 67.) Create a Facebook Poll in your live video (ask a specific question)
• 68.) Create a Facebook Poll on your profile or page
• 69.) Create a Poll in your Facebook stories (group, page, profile)
• 70.) Create a Poll in Instagram stories

Here’s another example of a simple poll I created in my Facebook group:

You might also love to check out: 100+ SOCIAL MEDIA POLL QUESTIONS TO INCREASE ENGAGEMENT

14.) Share your life tips:

• 71.) Talk about your morning routine
• 72.) Share your top 3 favorite personal development books
• 73.) Talk about leaders you look up to
• 74.) Share a quick time-saving tip
• 75.) Explain how you prepare for the day or week
• 76.) Share all the things you do daily
• 77.) Share your top favorite apps that help you get organized

15.) Share the top tools & resources:

• 78.) Talk about the tools that help you create content
• 79.) Share your favorite apps for creating great photos
• 80.) Share the best resources that helped you grow your business
• 81.) Talk about tools that help you save time

16.) Share content about yourself:

• 82.) Create an “Ask me anything” post and answer people’s questions
• 83.) Share what’s on your bucket list
• 84.) Share your vision board
• 85.) Talk about what you stand for, your morals
• 86.) Share which trip you are planning next
• 87.) Talk about your favorite destinations
• 88.) Share why you started working in the online business, what attracted you the most, what you don’t like about it
• 89.) Talk about who your favorite motivational speaker is and why
• 90.) Create a “Letter to my younger self” (include a picture of you when you were a baby)

Below is an example of my post where I talk about who I was in the past (and yes, I was a raver):

17.) Social Media content ideas for products:

• 91.) Create a video on how you use your products
• 92.) Answer the most asked questions about your products
• 93.) Share a sneak peek of your upcoming product

18.) Blog posts:

• 94.) Share your new blog post on Social Media
• 95.) Re-share your older blog post
• 96.) Share someone else’s blog post and explain what you learned
• 97.) Share a guest blog post that you made on someone else’s blog

19.) Grow your email list:

• 98.) Tell people to sign up on your email list
• 99.) Create a special email list and promote it
• 100.) The easiest way to grow your email list is to create freebies and share that email list on your Social Media

20.) Other Social Media content ideas:

• 101.) Re-share your old content (photos, quotes, graphics…)
• 102.) Share some interesting news about your niche or business
• 103.) Talk about your favorite things to do (alone or with your family)
• 104.) Share 5 things about yourself that most people don’t know
• 105.) Create fill-in-the-blank posts
• 106.) Create a post “Guess the right answer” (something about your or your business – create a poll or give them A, B, C options)
• 107.) Shoutout to your top customers or followers & thank them
• 108.) Talk about the events that you’ll be hosting

You might also love to read: 25 Social Media Engagement Ideas To Boost Your Business

• 109.) Share your favorite podcasts
• 110.) Talk about marketing mistakes and how to fix them fast
• 111.) Ask your followers how they found you
• 112.) Share some statistics from your niche
• 113.) Create a case study
• 114.) Talk about your WHY
• 115.) Share fun facts about you
• 116.) Wish everyone a Happy Holiday
• 117.) Share an infographics
• 118.) Create a day in the life post
• 119.) Recommend someone else your audience should follow
• 120.) Post a photo and ask your followers to create a title for it

What content should you post on Social Media?

If you’re looking for something to keep your audience engaged, you should mix up your content.

If you keep posting the same type repeatedly, people are going to get bored. You want to make sure that you’re posting different content formats to keep your followers entertained.

Here are some types of Social Media content you can post:

• Blog posts: You can share links or create a graphic with a part of your article in it. And, of course, don’t forget to add a call to action.
• Images: Create visuals in Canva or another tool and share them on Social Media. They help break up your text-based updates and make them more visually appealing.
• Videos: You can create videos and upload them as posts or inside stories. This type of content will boost trust with your followers because they can see or hear you.
• Polls: You can create polls that allow your followers to vote on their favorite choices. They are great because they get people interacting with your brand.

You might also be interested in this article: 40+ Business And Social Media Tools That Will Give You An Unfair Advantage

How can you make Social Media posts interesting?

So you’ve decided to be more active on Social Media to promote your business. Great! But what do you post?

Creating exciting content can be tricky, especially if you want it to engage. So here are some tips for writing more vital Social Media posts:

• Be different: You can make your posts more engaging by starting with a great title that hooks people in. Then, instead of just cutting and pasting a link (which is boring), use the first comment to provide context about the article. That way, people get a taste of what’s in store when they click through and read the rest of it.
• Be helpful: One way to make your posts more appealing is to think about what your followers want or need from you, not just what you want them to know about your business or company.
• Use a strong headline: This is the first thing people will see when they come across your post, so it needs to be something that makes them want to read on.
• Use a call to action or question: Don’t forget to ask your audience questions, and end your post with a call to action.

Conclusion:

If you ever heard someone say: “Content is KING!” – they were right. That’s where your audience will get the value and decide if it’s good enough or not.

Many entrepreneurs are losing followers because their Social Media content ideas are boring or they just don’t post enough. But that won’t happen to you because now you have a ton of ideas.

Start planning your content, or grab my 7+ Years Of Social Media Content Ideas that will help you save time, lower your stress, and increase your engagement, followers, and sales.

If you loved my blog post and you find it helpful, share it on Social Media and help others who are struggling with content ideas.

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Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.