25 Social Media Engagement Ideas To Boost Your Business

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Do you think that only leaders and influencers can get massive Social Media engagement? Guess what – you can too!

And it doesn’t matter if you are a beginner. Anyone can do it if they follow the tips that I’ll share below.

But remember, engagement alone is not enough to guarantee success. Your content also needs to be high-quality and relevant to your target audience. So while engagement is important, it’s only one piece of the puzzle when it comes to social media marketing.

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. Please read full disclosure for more information.

1.) Share a story (yours or someone else’s)

Have you ever found yourself scrolling through your social media feed and stopping to read a particularly engaging story? Well, that’s because stories have a magical power that captures our attention and pulls at our heartstrings.

Using storytelling on social media is an effective engagement strategy. It’s also a great way to get your message out there, build trust with your audience, and even make more money.

In this section, we’ll explore the benefits of sharing a story on social media and provide actionable tips for doing so effectively.

Benefits of Sharing a Story

Stories have a unique emotional appeal that makes them more memorable than straight facts or statistics. By sharing a story, you can connect with your audience on a deeper level, build trust and credibility, and increase engagement rates.

Let’s say you’re in the beauty niche. You can share a story about how your brand helped a customer feel confident and beautiful for a special occasion. By sharing this story on social media, you can appeal to your audience’s emotions and demonstrate the value of your products or services.

And hey, if you are in the beauty industry, then you’ll love my post with 100+ Fantastic Social Media Content Ideas For Beauty Brands.

Another example could be if you’re a fitness coach; you can share a story about a client who achieved their weight loss goals with your guidance. This kind of story not only highlights the effectiveness of your coaching but also inspires and motivates your audience to take action.

If you’re in the fitness and weight loss industry, you might love to read: 35+ Exclusive Weight Loss Posts To Attract More Customers

By sharing stories that resonate with your audience, you’ll increase your Social Media engagement and build trust with your potential customers.

Tips for Effective Storytelling on Social Media

Now that you understand the benefits of sharing stories, let’s dive into some actionable tips for crafting a compelling narrative.

1. Know Your Audience: When sharing a story, it’s essential to consider who your audience is and what will resonate with them.
2. Showcase Relatable Characters: Characters in your story should be relatable to your audience.
3. Incorporate Humor: Humor can make your story more engaging and memorable.
4. Use Video: Video is an effective medium for storytelling on social media – especially short-form videos like reels.
5. Leverage User-Generated Content: User-generated content (UGC) can provide powerful social proof for your brand.
6. Measure Success: To determine the success of your storytelling, it’s essential to track metrics such as engagement rates, website traffic, and conversions. Use analytics tools to measure the impact of your story and adjust your strategy as needed.

If you want to learn more about business storytelling, check out my Complete Guide To Business Storytelling Without Pulling Your Hair Out.

Remember, with the right story, your brand can stand out from the crowd and make a lasting impression on your audience.

Do you want to create outstanding stories that attract your target audience?

With my 157 Story Prompts, you’ll attract more followers and customers.

What’s Included:

• 111 Business Storytelling Prompts
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2.) Ask open-ended questions to boost your Social Media engagement

What is an open-ended question?

An open-ended question is a question that cannot be answered with a “yes” or “no” response or with a static response. Open-ended questions are phrased as a statement that requires a response. The response can be compared to information that is already known to the questioner. [Source: Wikipedia]

Here are some examples of close-ended and open-ended questions:

Ask open-ended questions because you will get to know your audience more. Here are some fill-in-the-blank ideas you can use:

• What inspired you to get into ___________?
• How has your experience in ___________ changed over time?
• What advice would you give to someone just starting out in ___________?
• What do you think sets your work in ___________ apart from others in the industry?
• What is your favorite part about working in ___________?

3.) Engage with your audience

There are different ways you can engage with your audience. Below we are going to cover the most important ones that will give you massive Social Media engagement. Let’s begin…

A) Ask questions your audience can relate with

Have you ever wondered how to better engage with your audience on social media? Well, let me tell you a secret: it’s all about asking questions they can relate to.

It’s like sparking a friendly conversation with your audience, making them feel like they’re part of your community. And who doesn’t love that?

One of the best ways to engage with your audience is to ask them questions about their experiences, preferences, opinions, and even the challenges they face. For example, you could ask your followers about their favorite workout routines, skincare products, or even their go-to healthy recipes.

By doing this, you’ll be able to understand your audience better and cater your content to their needs and interests.

Asking relatable questions not only helps you learn more about your audience but also encourages them to engage with your content. The more they engage, the more likely you’ll get a boost of visibility for your business.

Unlock Social Media Engagement with Relatable Questions

Now, you may be wondering how to get started with asking these engaging questions. Well, my friend, it’s simple.

• First, take a step back and think about what your audience is genuinely interested in, and then craft questions around those topics.
• Make sure your questions are open-ended, allowing for more in-depth responses and meaningful discussions.
• And, of course, don’t forget to reply to those comments and keep the conversation going. After all, social media engagement is a two-way street!

So, there you have it! By asking questions your audience can relate to, you’re not only encouraging engagement on social media but also fostering a sense of community and trust with your followers.

Don’t forget to check out these 333 Killer Social Media Questions To Skyrocket Your Engagement.

B) Respond to comments if you want to boost your Social Media engagement

Responding to comments is a simple hack; however, many small business owners don’t take it seriously. If you want to boost your social media engagement, all you have to do is respond to comments. Yep, that’s it!

When you interact with your audience, you’re not only increasing your engagement but also building trust, creating a sense of community, and demonstrating that you genuinely care about your followers. It’s like a virtual hug!

Moreover, it can help establish your brand as an authority in the industry. By engaging with your audience, you’re opening up a dialogue that can lead to valuable insights, feedback, and ideas. This can help you refine your marketing strategy, improve your products or services, and ultimately, grow your business.

So, whether you write a simple thank you or a thoughtful response to a question, taking the time to interact with your followers can go a long way in building a loyal and dedicated fan base.

C) Engage in your audience’s posts

Social media is not just about posting content, it’s also about actively participating in your followers’ conversations.

When you engage in your audience’s posts, you’re not only showing your support for them but also building a sense of community and strengthening relationships with them.

One of the biggest benefits of engaging in your audience’s posts is increased visibility. By leaving comments on their posts, you’re increasing the likelihood that they will engage with your content in return, boosting your overall engagement rates.

Additionally, engaging in your audience’s posts can provide valuable insights into their interests and preferences, which can help inform your content strategy.

To effectively interact with your audience’s posts, it’s essential to be genuine and thoughtful in your comments. Take the time to read their post and leave a comment that adds value to the conversation.

You might also want to check out my article: 10 Reasons Why You’re Failing To Get Social Media Engagement.

D) Create engaging posts

Are you tired of creating social media posts that get no engagement? Do you feel like you’re just talking to an empty room? Creating interactive posts is the key to breaking through the noise on social media and getting your audience’s attention.

The benefits of creating engaging posts are numerous. Not only will it increase your social media engagement, but it will also help you build brand awareness, generate leads, and drive traffic to your website or lead magnet.

Engaging posts can help you create a strong relationship with your followers and position yourself as an expert in your industry. But how do you create such posts? Here are a few tips:

• Know your audience: Understanding your audience’s interests, pain points, and values is crucial in creating posts that resonate with them.
• Use eye-catching visuals: People are more likely to engage with posts that have eye-catching visuals. Use high-quality images, videos, and infographics to make your posts stand out.
• Craft compelling captions: Your captions should be short, sweet, and to the point. Use attention-grabbing headlines and storytelling techniques to capture your audience’s attention.
• Add value: Give your audience a reason to engage with your posts. Provide valuable information, offer exclusive promotions, or ask thought-provoking questions.

If you’re stuck and not sure what to post, don’t worry! I’ve written an article with 120 killer social media content ideas that your audience will love.

E) Give value and over-deliver

If you want to make a lasting impression on your audience and build a loyal following, then one of the best ways to do so is by giving value and over-delivering.

When you consistently provide high-quality content, helpful tips, and resources, your audience will recognize your brand as a trusted authority in your industry.

Giving value not only helps to establish your brand, but it also benefits your audience by providing them with useful information and tools that they can use to improve their lives.

When you go above and beyond by over-delivering, you show your audience that you truly care about their success and are invested in their journey.

So how can you give value and over-deliver on social media? Start by identifying your audience’s pain points and challenges. What problems do they face that your brand can solve?

Then, create content that addresses those issues and provides practical solutions. You can also offer free resources such as eBooks, webinars, or templates that are relevant to your audience’s interests.

Remember, over-delivering knowledge is a long-term strategy that requires consistency and dedication. But the rewards are well worth the effort!

F) Connect with your audience on messenger

Have you ever considered connecting with your audience on Messenger? If not, you’re missing out on a powerful engagement tool.

By using Messenger, you can answer questions, provide support, and build relationships with your followers in a way that feels more intimate.

The benefits of connecting with your followers on Messenger are numerous. For one, it allows you to provide more personalized customer service. This can help build trust and loyalty with your audience, which can ultimately lead to more sales and referrals.

So how can you start connecting with your audience on Messenger? It’s simple! Encourage your followers to send you messages with any questions or concerns they may have.

Make sure to respond to messages in a timely manner to show your audience that you value their time and input.

4.) Create a good & engaging conversation

If you’re struggling to create meaningful conversations with your audience, you’re not alone. Many digital marketers find it difficult to keep their followers engaged in conversations beyond simple one-word replies.

However, creating good and engaging conversations with your audience can be the key to building relationships, increasing engagement, and even driving sales.

To create engaging conversations with your audience, start by asking interesting (poll) questions that invite a variety of responses.

Don’t be afraid to share your own experiences or stories as well, as this can encourage your audience to share theirs in return. Additionally, always respond to comments and messages with questions. This will encourage your followers to reply again and again.

5.) Use emojis and create paragraphs

Are you using emojis in your social media posts? If not, you’re missing out on a great way to connect with your audience and create engaging content.

Emojis are a visual language that can communicate emotions, feelings, and even actions in just one character. They can make your content more interesting and break up long blocks of text, making it easier for your audience to read and engage with.

Plus, emojis can also add personality to your brand and make your content stand out in a sea of plain text posts.

So first, you need to consider the message you want to convey and find an emoji that matches that sentiment. For example, if you’re sharing exciting news, use the 🎉 emoji.

Don’t be afraid to get creative and use emojis in unexpected ways to make your content more interesting and fun. And remember, always use emojis in moderation, as too many can become overwhelming and take away from your message.

6.) Make your posts and profile public

It’s time to make your social profiles public! If you’re running a business and trying to build a personal brand, keeping your profiles private is a big no-no. By making it public, you’re opening yourself up to a whole new world of opportunities.

• Firstly, having a public profile means that more people can find you, follow you, and interact with your content. This can lead to increased visibility and reach for your brand.
• Secondly, it shows that you’re confident in your content and brand and are willing to share it with the world.
• Lastly, having a public profile also makes it easier for potential collaborators, sponsors, and customers to find and contact you.

So, how do you make your profiles public? Just go to your account settings and switch the privacy settings to “public.”

7.) Use relevant hashtags

If you want to expand your reach and increase engagement on social media, you should use relevant hashtags in your posts. Hashtags allow users to easily discover and engage with content related to a specific topic or theme.

To effectively use hashtags, it’s important to choose ones that are relevant to your post and audience. Research hashtags in your industry or niche that are not too popular (overused) – and include them in your posts.

Don’t go overboard, though – using too many hashtags can make your post look spammy and decrease engagement. Stick to a few targeted hashtags that accurately represent the content of your post.

Another helpful tip is to create a branded hashtag for your business. This can help increase brand awareness and encourage user-generated content. Use your branded hashtag consistently in your posts and encourage your followers to use it as well.

Overall, using relevant hashtags can be a simple and effective way to increase the visibility and engagement of your social media posts. Give it a try and see how it can benefit your business!

8.) Create polls to boost your Social Media engagement

Polls are a fun and interactive way to increase engagement on your platforms. They are also a great way to get your audience involved and invested in your content. Plus, they provide valuable insights into your audience’s preferences and opinions.

To create a successful poll, it’s important to determine your goal first. Are you trying to gather information about your audience’s interests or preferences? Or are you simply trying to create a fun and lighthearted way to engage with your followers?

Once you’ve determined your goal, it’s time to create the poll question and possible answer choices. Make sure to keep the question clear and concise, and the answer choices should be relevant and interesting to your audience. Here’s an example of a poll I’ve created in my Facebook group:

Don’t have any ideas for poll questions? Don’t worry; I’ve got you covered! I’ve written a list of 100+ amazing social media poll questions to help you skyrocket your engagement.

9.) Run giveaways or give freebies to increase Social Media engagement

You should be running a giveaway or offering freebies to your followers. Not only is it a fun way to interact with your audience, but it can also boost your following and increase brand awareness.

One of the best ways to run a giveaway is to make it easy to enter. Keep the entry requirements simple, such as liking and commenting on a post or tagging a friend. This encourages your followers to engage with your content and potentially bring new followers to your page. And don’t forget to promote the giveaway across all your social media platforms to maximize reach.

Another way to increase engagement is to offer freebies. This could be anything from digital downloads to physical products. Everyone loves getting something for free, and it can encourage your followers to engage with your content and share it with their own followers.

Just make sure the freebie is relevant to your brand and audience, and be clear about how to claim it.

10.) Post consistently

Are you struggling to maintain a consistent presence on social media? Maybe you post every day for two weeks and then disappear for a month, only to repeat the cycle all over again. It’s time to break that pattern and start posting consistently.

Why is posting consistently so important? Well, it helps you stay top-of-mind with your audience and shows that you’re actively engaged with them. Plus, regular posting boosts your reach and helps attract new followers. The key is to create a schedule and stick to it, whether that’s daily or weekly.

If you’re struggling to come up with post ideas, don’t worry! My product, 7+ Years of Social Media Content Ideas, is filled with creative prompts and suggestions that will keep your posts fresh and engaging.

With this resource, you’ll also get 3 content calendars to help you stay on track with your posting schedule.

11.) Start using live videos or reels

If you’re tired of creating static posts, then it’s time to switch things up and start using live videos or reels! They are a great way to connect with your audience in real time and add a personal touch to your brand.

Whether you’re showcasing a new product, hosting a Q&A session, or simply giving a behind-the-scenes look at your business, videos can help you build a stronger relationship with your followers and increase your social media engagement.

To get started with videos, you’ll need to choose the right platform for your business. Once you’ve chosen your platform, it’s important to plan your content and promote your video ahead of time to ensure a good turnout.

If you’re making a live video, engage with your viewers by answering their questions and responding to comments in real-time.

After your live video is over, consider repurposing the content by posting a replay or snippets to your other social media channels.

12.) Mention your followers, and your Social Media engagement will skyrocket

What if I told you that you could boost your social media engagement just by mentioning your followers?

That’s right, one of the most effective ways to get your followers to engage with your content is to mention (tag) them in your posts. By doing so, you’re making them feel valued and appreciated, which will encourage them to interact with your content.

You could ask them a question, tag them in a photo or video, or even give them a shoutout for something they’ve accomplished. Not only will this increase engagement, but it will also help you build a stronger relationship with your followers.

Here’s a pro tip: if you have a digital product or service, consider tagging your customers in testimonials or success stories. This not only gives your customers a chance to shine but also provides social proof for your product or service.

13.) Start doing “Ask me anything” posts

Have you ever seen “Ask me anything” posts on social media? These are posts where you invite your followers to ask you anything they want, and you answer their questions in the comments.

These posts are a great way to engage with your audience and build a stronger connection with them.

To get started, choose a day and time to host your AMA post. Encourage your followers to ask questions by providing a prompt, such as “Ask me anything about skincare” or “What do you want to know about the keto diet?”

Once the AMA post is live, be sure to respond to as many questions as possible in a timely manner to keep the conversation flowing.

Not only do these posts increase engagement, but they also allow you to connect with your followers on a personal level. This can help build brand loyalty and trust, as your followers see you as a relatable and accessible individual.

14.) Share other people’s content (occasionally)

Sharing other people’s content can be a great way to provide value to your followers, show your support for other creators in your niche, and also drive engagement to your page. Plus, it gives you a break from creating your own content all the time.

When sharing other people’s content, make sure to give them proper credit by tagging them or mentioning them in the post. It’s also a good idea to add your own commentary or perspective to the post to show your own expertise and to start a conversation with your followers.

To find content to share, follow other accounts in your industry and keep an eye out for posts that align with your brand’s message and values. You can also search for popular hashtags in your niche and see what other creators are posting.

Don’t forget to check out blogs, news articles, and other online resources that may have valuable content to share with your audience.

By sharing other people’s content, you can keep your page active and engaging without having to create everything from scratch.

15.) Behind-the-scenes posts will boost your Social Media engagement

It’s time to get personal! Sharing behind-the-scenes glimpses of your business or brand can be a game-changer. It’s a great way to connect with your followers and show them the human side of your business.

Now, you might be thinking, “What can I possibly share?” The answer is anything and everything! Take your followers on a virtual tour of your office, introduce them to your team members, or show them the process of how your products are made. These little insights can help build trust and authenticity with your audience, making them more likely to engage with your posts.

But here’s the catch – don’t overdo it. Share behind-the-scenes posts occasionally, but not every day. Otherwise, you might bore your followers or even turn them off. Strike a balance by sharing just enough to pique their interest and keep them coming back for more.

16.) Use funny memes or GIFs

To boost your social media engagement, use funny memes and GIFs. People love to laugh, and if you can make them laugh while also promoting your brand, then you’re onto a winner.

So how do you use funny memes and GIFs effectively?

• First, make sure that the content you’re sharing is appropriate for your brand and audience. You don’t want to offend or alienate anyone with your humor.
• Secondly, keep your memes and GIFs relevant to your brand and industry. This will ensure that your content resonates with your audience and doesn’t feel out of place.
• Finally, don’t overdo it. While funny memes and GIFs are great for engagement, you don’t want to rely on them too heavily. Make sure to mix up your content to keep things fresh and interesting for your audience.

17.) Ask your audience what they want to learn next

Don’t worry if you’re running out of content ideas – it happens to all of us. But when that happens, why not turn to your audience for inspiration? That’s right, asking your followers what they want to learn next is a surefire way to boost your social media engagement.

You don’t have to be the sole provider of content – your audience can contribute too! By asking your followers what they want to learn next, you’re showing them that you value their opinions and that you’re committed to creating content that they want to see.

Plus, you’re getting direct insight into what your audience is interested in, which will help you tailor your future content to their preferences.

18.) Share customer reviews and testimonials

Sharing customer reviews and testimonials is another great way to build trust with your audience and increase your social media engagement.

By sharing positive feedback from happy customers, you not only show that your business is reputable and trustworthy, but you also create a sense of community and connection with your audience. People love to see real-life examples of how your product has helped others, and it can inspire them to become customers themselves.

Create graphics featuring the review or testimonial, along with a photo of the customer, if possible. You can also share the reviews as posts or stories on your social media platforms or even create a dedicated page on your website for customer testimonials. Just be sure to get permission from the customer before sharing their feedback publicly.

19.) Expressing gratitude will boost your Social Media engagement and business

Expressing gratitude is the most simple and effective way to boost your social media engagement. Sharing your appreciation for your followers, customers, and community can have a huge impact on your online presence and overall success.

Why is expressing gratitude so important? First and foremost, it shows that you value and appreciate the people who support you. This can help to build trust, leading to increased engagement, sales, and customer satisfaction. Plus, gratitude is contagious! When you share your appreciation, it can inspire others to do the same and create a positive ripple effect.

20.) Post at the best time

Another effective way to boost your social media engagement is to post at the right time. But when is the right time to post?

It depends on your audience and their habits. Take a look at your analytics to see when your followers are most active. You can also do some research on your industry to find out when they are most likely to be scrolling through their feed.

Keep in mind that different platforms have different peak times. Experiment with different posting times to see what works best for you, and don’t be afraid to adjust your schedule if needed.

21.) Selfies boost Social Media engagement

One thing is for sure; selfies can help boost your Social Media engagement. There’s something about them that just resonates with people.

Maybe it’s the personal touch or the fact that people can see behind the screen, but whatever it is, selfies are a great way to connect with your audience. They tend to get a lot of attention on social media.

You don’t have to be a professional photographer to take a great selfie – all you need is your phone and a little bit of creativity. Experiment with different angles, lighting, and expressions to find the ones that work best for you. And don’t forget to have fun with it! After all, that’s what selfies are all about.

22.) Promote your posts to your email subscribers

If you’re not already promoting your posts to your email subscribers, then you’re missing out on a huge opportunity. Your email list is a group of people who have already shown interest in what you have to offer, so why not take advantage of this by promoting your posts directly to them?

Include a link to your content in your regular email newsletters. By doing so, you’ll increase your social media reach and engagement while also nurturing your relationship with your email subscribers.

Don’t have a big email list? No problem! You can still start building your list by implementing effective strategies like using Pinterest to drive traffic to your website and offering valuable lead magnets in exchange for email addresses. To learn more, check out my blog post on Building an Email List with Pinterest.

23.) Write eye-catching headlines

Your headline is the first thing people see when scrolling through their feeds, and it’s the deciding factor in whether or not they stop and read your post. But how do you write a headline that grabs people’s attention and makes them want to click?

Here are some actionable tips to help you write eye-catching headlines:

1. Use odd numbers: “7 Tips for Boosting Your Social Media Engagement”
2. Ask a question: “Do You Want More Followers on Instagram?”
3. Use power words: “Unleash Your Potential with These Social Media Strategies”
4. Make a promise: “How to Double Your Engagement in One Week”
5. Use a unique angle: “The Surprising Secret to Social Media Success”
6. Use humor: “Why Social Media Marketing is Like Herding Cats”
7. Add urgency: “Don’t Miss Out on the Latest Social Media Trends”
8. Address your audience directly: “Attention Small Business Owners! Want to Dominate on Social Media?”
9. Make it controversial: “Why You Should Stop Posting on Social Media Today”

Don’t have any ideas for headlines? Try using these templates:

• [Number] Tips for [Desired Result] on [e.g. Social Media Platform]
• Is [Common Belief] Hurting Your [Desired Goal]?
• [Power Word] Your [Desired Goal] with [Tool/Strategy/Diet etc.]
• The [Surprising/Controversial] Truth About [Topic]
• Why [Common Strategy/Plan etc] is [Not/No Longer] Effective?

24.) Invest in ads to increase your Social Media engagement

Sometimes, even the most engaging content can go unnoticed if you’re not reaching the right audience. That’s where ads come in.

Investing in social media ads can be a game-changer for your business. Not only do they help you reach a larger audience, but they can also be targeted to specific demographics and interests.

But before you dive into creating an ad, it’s important to have a clear understanding of your target audience and what type of content resonates with them. Use the insights and analytics provided by the social media platform to understand your audience’s demographics, interests, and behavior. This will help you craft ads that are tailored to their specific needs and preferences.

When creating your ads, make sure they are visually appealing and attention-grabbing. Use high-quality images and videos that are relevant to your target audience. Also, don’t forget to include a clear and concise call to action that encourages your audience to engage with your content.

Remember, investing in ads is just one piece of the puzzle. It’s important to consistently produce high-quality content that resonates with your audience and keep engaging with them through comments and direct messages. With a combination of both organic and paid strategies, you’ll be on your way to increasing your social media engagement in no time!

25.) Inspire and motivate your audience

One of the easiest ways to inspire your audience is by sharing quotes or motivational messages that resonate with them. Quotes are a powerful way to communicate complex ideas in a simple and memorable way.

You can share quotes from famous people and industry leaders or even create your own. To get you started, I’ve written an article filled with killer girl boss quotes to inspire your inner entrepreneur. You can use these quotes to motivate your audience to take action, whether it’s to start a business, pursue their dreams, or simply have a more positive outlook on life.

Conclusion

And there you have it – we’ve uncovered 25 stellar ideas to elevate your social media engagement and skyrocket your business to new heights.

As you venture on your social media adventure, keep in mind that consistency, authenticity, and a genuine connection with your audience are the pillars of success. Don’t hesitate to try new things, have a blast, and let your one-of-a-kind personality shine through. It’s those personal, human touches that make your personal brand unforgettable and keep your followers coming back for more.

And one last thing – if you found this blog post helpful, please share it with your business friends and followers on social media.

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Petra Šranc (CEO of Big Income Paradise) is passionate about teaching female entrepreneurs how to do Social Media Marketing to grow their business online. She also focuses on teaching Social Media content tactics to skyrocket traffic, leads, and sales.