A new year and a fresh start for us entrepreneurs and small business owners. There is no better time to get intentional about your January Social Media ideas and marketing.

But is content creation paralyzing you?

So what will you do to ensure your online business gets off to a flying start? Finding the right resources or content ideas can be challenging if you feel lost and overwhelmed.

I know it might feel like a time-consuming task, but you don’t need to worry. 

To make things easier, I’m sharing 100 killer January Social Media ideas and a free content calendar to help you stand out, and boost engagement and profits in your online business.

Sounds great? Let’s get started with some PRO content tips first.

Over 100 January Social Media Ideas And a Free Content Calendar

This post includes affiliate links to products I love and recommend, meaning I may receive a small commission at no extra cost to you. I will use the earnings to maintain my blog and business so that I can deliver more value and knowledge to you.

Other monthly Social Media post ideas

Do you want to organize and prepare more content? You can check out my other monthly Social Media ideas here:

PRO tips for creating fantastic Social Media content

Since Social Media is an essential tool in getting the word out about your business, I believe it should be used to its fullest potential.

I will share some PRO content tips that I learned throughout these past 10+ years. These hacks will help you become a better content creator. 

Create emotional content

When it comes to creating Social Media posts, it’s all about what you say and how you say it. But there are many different ways to phrase things, so how do you know what is best?

Your tone is essential. It is necessary to appeal to your audience’s emotions. Certain words or phrases will evoke a certain feeling. You can also show your personality and individualism. 

Creating great content is about talking to your followers in a way that feels natural, real, and human. The tone should always be conversational and friendly. 

Creating great content is about talking to your followers in a way that feels natural, real, and human.

Everything you say affects how others perceive you, so choose your words wisely. You want to get your message across without coming off as too pushy, angry, or salesy.

If you come across as too aggressive, people will be less likely to listen to what you have to say. So, be friendly but not naive, honest but not brutal, and kind but not dull.

Use storytelling

The story of your brand is the most important one you’ll ever tell, and it can take your audience on a journey and convince them to take specific actions. 

Your followers don’t emotionally connect with facts and figures. So if you want to intrigue them with your business, you should use storytelling whenever possible.

Here are some questions to consider before you start writing: 

  • What emotion do I want my potential customer to feel?
  • What problem am I solving for them?
  • What obstacles are they facing?
  • How does my product help them overcome those obstacles?
  • How does this tie back into my brand’s mission and values? 

Create engaging visuals

Visuals play an essential part in any successful content marketing strategy. As a successful creator, you should be able to create exciting and engaging graphics that can help you bring more traffic and grow your audience.

If you want people to stop scrolling, you need to catch their attention. This is why you need to make sure that your graphics are interactive.

How can you create astonishing visuals? There are four things that you can do:

  • Make sure they are relevant,
  • Memorable,
  • Easy to understand,
  • And they shouldn’t have a ton of text

You can make your graphics go viral if you follow the above tips.

How to create engaging visuals

Make your Social Media content more engaging

You might be wondering, “What is going to make my Social Media posts more interactive?”. It’s a valid question.

The truth is, you can’t just post content and expect your followers to like, comment, and share it. That’s where your creativity comes in.

Here are some expert tips on how to make your posts more engaging:

  • Ask questions to get to know your audience,
  • Start a discussion,
  • Talk about the latest trend in your industry,
  • Create an infographic with relevant information,
  • Start an exciting poll,
  • Create a giveaway.
Make your posts more engaging

January Social Media ideas and holidays for 2024

1.) New Year’s Day (1. January): Happy New Year! You should start with a celebration. Wish everyone a great year ahead, but go a little bit deeper too. Share your goals, dreams, and intentions for the new year. 

January Social Media Content Ideas:

  • Share your goals & intentions for the new year.
  • Wish everyone a happy new year and share an inspirational quote.
  • Ask your followers about their plans for the year ahead.

Hashtag suggestion: #happynewyeareveryone, #newyearpost, #newyearsresolutions

January Social Media content ideas for New Year's day

2.) National Science Fiction Day (2. January): if you’re a science fiction fan, then it’s a perfect day to share that with your audience. Talk about your favorite sci-fi book or movie.

January Social Media Content Ideas:

  • Share your favorite Science Fiction book or movie.
  • Ask your followers if they love reading sci-fi books.

Hashtag suggestion: #sciencefictionbooks, #scifimovies

World Introvert Day (2. January): you could share a post with the top 3 ideas to celebrate World Introvert Day. Many of your introverted followers will appreciate that. 

January Social Media Content Ideas:

  • Share the top 3 ideas every introvert should do.
  • If you’re an introvert – share your experience in everyday life.
  • Talk about introvert problems.

Hashtag suggestion: #introvertproblems, #introvertlife

3.) Festival of Sleep Day (3. January): as entrepreneurs, we sometimes (many times) don’t get enough sleep. So you could share a post about how many hours of sleep you really need.

January Social Media Content Ideas:

  • Make a post about how many hours of sleep we need to stay healthy.
  • Share a quote about sleep.

Hashtag suggestion: #sleepday, #sleepbetter, #getmoresleep

Rules of healthy sleep - example of a January Social Media content idea for Festival of Sleep Day
Festival of Sleep Day example of a Social Media idea

4.) Trivia Day (4. January): This is a day when you share some random and interesting facts that not many people know.

January Social Media Content Ideas:

  • Share some fascinating facts about your niche.
  • You could also share random facts about other things (hobbies).

Hashtag suggestion: #trivianight, #triviagame

5.) National Bird Day (5. January): Maybe you have a pet bird, or you just love them. Share that love with the Social Media world by creating an exciting post.

January Social Media content ideas:

  • Talk about your favorite bird.
  • If you have a pet bird – share the photo and 5 facts about your pet.

Hashtag suggestion: #nationalbirdday, #birdday

National Keto Day (5. January): If you’re in a weight loss niche, this is a great day to post some Keto knowledge. Help your audience by sharing top tips that will give them results.

January Social Media content ideas:

  • Create a post with the top 5 keto diet tips
  • Share a before & after photo of you or someone who has lost weight with the keto diet.
  • Share a simple keto recipe.

Hashtag suggestion: #ketobeginner, #ketolifestlye, #ketomealplan

Example of a Social Media content idea for National Keto Day

6.) Cuddle Up Day (6. January): Cuddling is actually beneficial for our health. So take a moment and cuddle with your favorite person (or pet). Don’t forget to take a selfie to share on Social Media.

January Social Media content ideas:

  • Share a selfie of you cuddling with your special someone and explain why this is beneficial for our health.
  • Express your gratitude for the person or pet who cuddles with you.

Hashtag suggestion: #cuddlebuddy, #cuddletime, #cuddlemood

7.) Orthodox Christmas Day (7. January): If you celebrate Christmas a bit later than everyone else, then share that with your audience. It’s interesting to see when people celebrate big holidays on different days.

Calendarr.com explainsOrthodox Christians in the United States celebrate Christmas a little bit later than everyone else, on January 7.”

January Social Media content ideas:

  • Share about your Orthodox Christmas experience.
  • Show a photo of you and your family celebrating.

Hashtag suggestion: #orthodoxchristmas, #orthodoxchristian

8.) National Bubble Bath Day (8. January): Entrepreneurs always work hard. So we deserve a nice bubble bath and candles. Remember, self-care is essential.

January Social Media content ideas:

  • Share a photo of your bubble bath and talk about why you want to take some time off and relax.
  • Explain why it’s beneficial to have a self-care day.

Hashtag suggestion: #bubblebath, #bubblebathday

Example for National Bubble Bath Day

World Typing Day (8. January): If you have an online business, celebrate this day with your audience and fellow entrepreneurs. After all, we do type a lot.

January Social Media content ideas:

  • Share some helpful typing tips.
  • Express gratitude for our technology.

Hashtag suggestion: #typing, #typingskills

9.) National Word Nerd Day (9. January): You should express how you feel on this day. But make sure you use interesting words. 

January Social Media content ideas:

  • Express how you feel (with unique words).
  • Tell your audience it’s Word Nerd Day and challenge them to share some impressive words.

Hashtag suggestion: #wordnerd, #wordoftheday

10.) Houseplant Appreciation Day (10. January): No pets, just houseplants? It’s your day! Share some photos and tips on how to take care of your plants.

January Social Media content ideas:

  • Share the top 3 tips to take good care of houseplants.
  • Talk about the biggest mistakes that will ruin your plants.
  • Share a photo of your plants and encourage your followers to do the same.

Hashtag suggestion: #houseplant, #houseplantlove

National Bittersweet Chocolate Day (10. January): there are some great benefits of eating bittersweet chocolate. Do some research and share interesting facts.

January Social Media Content Ideas:

  • Explain why eating bittersweet chocolate is good for your health.
  • Share some healthy bittersweet chocolate recipes.

Hashtag suggestion: #bittersweetchocolate, #chocolatemania

Example post idea for National Bittersweet Chocolate Day

11.) National Clean Off Your Desk Day (11. January): If you’re a pen and paper entrepreneur, then your desk might look a little bit messy. But we work better when our space is clean. 

January Social Media Content Ideas:

  • Share a before and after photo of your desk.
  • Talk about the benefits of working in a clean environment.

Hashtag suggestion: #cleandesk, #homeofficedesk

12.) National Pharmacist Day (12. January): Today, we should honor all pharmacists around the globe. 

January Social Media Content Ideas:

  • Express gratitude for pharmacists.
  • Share a story of how a pharmacist helped you out.

Hashtag suggestion: #pharmacistlife, #pharmacistday

13.) Make Your Dream Come True Day (13. January): Who doesn’t love to see their dreams and visions come to life right? So today, celebrate your achievements.

January Social Media Content Ideas:

  • Share a story about how you achieved a goal.
  • Talk about how to accomplish a specific thing in your niche.

Hashtag suggestion: #dreamscomestrue, #goaldiggers

Example post for Make Your Dream Come True Day

National Gluten-Free Day (13. January): If you eat gluten-free food, you should talk a bit about that. How does it make you feel? Do you have any challenges?

January Social Media Content Ideas:

  • Share your top tips when eating gluten-free.
  • How to avoid the gluten-free food challenges.
  • Share a list of foods you can eat on a gluten-free diet.

Hashtag suggestion: #glutenfreefood, #glutenfreediet

14.) Orthodox New Year (14. January): Celebrating New Year on January 14th? Talk about it in your Social Media post.

Timeanddate.com says: “Many Orthodox Christians in the United States observe the New Year based on January 1 in the Julian calendar. This calendar is older than the Gregorian calendar, which is used more widely in many countries. Therefore the Orthodox Christian New Year date falls on or around January 14 in the Gregorian calendar.”

January Social Media Content Ideas:

  • Share a photo of you and your family celebrating.
  • Talk about the things you’re grateful for.

Hashtag suggestion: #orthodoxnewyear

National Dress Up Your Pet Day (14. January): Choose a theme, be creative and dress up your pet. Don’t forget to share a photo on Social Media. 

January Social Media Content Ideas:

  • Share a photo of your dressed-up pet, and tell your audience to make a caption for the image.
  • No pets? No problem – find a funny meme and post it.
  • If you’re creating dresses for pets – show them off!

Hashtag suggestion: #petdress, #dressupyourpetday

Example Social Media post for National Dress Up Your Pet Day
This is my dog Ciara in the picture. Isn’t she cool? 😉

15.) National Hat Day (15. January): If you love wearing hats, then show off your collection.

January Social Media Content Ideas:

  • Share a story of your favorite hat.
  • Explain why you love wearing hats.

Hashtag suggestion: #hatday, #hatlover

Martin Luther King Jr. Day (15. January – different date each year): We should honor one of the most incredible people – Martin Luther King Jr. After all, he was an influential leader with a big heart!

January Social Media Content Ideas:

  • Share a Martin Luther King Jr. quote.
  • Inspire people to do one good deed today.

Hashtag suggestion: #martinlutherking, #martinlutherkingjr

Example post for Martin Luther King Jr. Day

16.) National Nothing Day (16. January): You can do and celebrate nothing at all on this day.

January Social Media Content Ideas:

  • Tell your audience you will do nothing at all today.

Hashtag suggestion: #nothingday, #doingnothing

17.) Customer Service Day (17. January): Your customers are the focal point of your business. That’s why it’s crucial to have great customer service.

January Social Media Content Ideas:

  • Talk about how important customer service is to you and how you take care of any issues.
  • Reach out to your customers and ask if they need help with anything.

Hashtag suggestion: #customerservicematters

18.) National Thesaurus Day (18. January):

Nationaltoday.com says: “When you’re looking for that perfect word to convey your thought, or don’t want to repeat the same word over and over again, where do you go? The thesaurus, of course! You’ve got Peter Mark Roget to thank for that wonderful book, and we celebrate his creation on National Thesaurus Day on January 18!”

January Social Media Content Ideas:

  • Create a post where you challenge your audience to write a synonym for a specific word.

Hashtag suggestion: #thesaurusday, #nationalthesaurusday

19.) National Popcorn Day (19. January): Treat yourself to some popcorn and a good movie. It’s ok to take some time off from your business.

January Social Media Content Ideas:

  • Share a selfie and show your followers how you’re relaxing today and eating yummy popcorn.
  • Ask your audience how they like their popcorn – salted, buttered, or with caramel.

Hashtag suggestion: #nationalpopcornday, #popcornday

20.) National Cheese Lover’s Day (20. January): If you love cheese, this is your day! Get some gouda, feta, or even cheddar. Have a feast.

January Social Media content ideas:

  • Show a photo of your cheesy feast.
  • Find a funny cheese quote and share it on Social Media.

Hashtag suggestion: #nationalcheeseloversday

Get To Know Your Customers Day (20. January): One of the most essential parts of growing an online business is getting to know your customers and solving their problems. If you do this part right, you will have loyal buyers for life! They might even recommend you to others.

Get To Know Your Customers Day

January Social Media Content Ideas:

  • Ask them what they need help with.
  • Send out a survey to get feedback.
  • Write a thank you letter and express your gratitude.

Hashtag suggestion: #gettoknowyourcustomersday, #knowyourcustomer

21.) National Hugging Day (21. January): This day is obviously dedicated to hugging. You can show how much someone means to you.

January Social Media content ideas:

  • Tell your followers you appreciate them and send them a virtual hug.
  • Share a photo of you hugging a loved one and tell a meaningful story.

Hashtag suggestion: #nationalhuggingday, #hugday

22.) Celebration of Life Day (22. January): It was initially created to honor the youngsters in our life. Have kids, grandkids, nieces, or nephews? Celebrate them!

January Social Media Content Ideas:

  • Express love and gratitude for the little ones in your life.
  • Share a photo of your favorite youngsters and tell a story of how they changed your life.

Hashtag suggestion: #celebrationoflifeday, #celebrationoflife

23.) National Handwriting Day (23. January): Are you a pen and paper person? If you are, write down your thoughts, feelings, or anything that comes to your mind.

January Social Media Content Ideas:

  • Take a picture of what you wrote and share it on Social Media. 
  • Encourage your audience to write down a positive statement about themselves.

Hashtag suggestion: #nationalhandwritingday, #handwritingday

National Pie Day (23. January): This is a yummy day! And to celebrate it, make a pie. 

Example post for National Pie Day

January Social Media content ideas:

  • Share a pie recipe.
  • Ask your followers to share their favorite pie recipe.

Hashtag suggestion: #nationalpieday, #pieday

24.) National Compliment Day (24. January): I think we should share compliments more often. Especially on this day. 

January Social Media content ideas:

  • Compliment your followers or a specific person.
  • Encourage people to share compliments.

Hashtag suggestion: #nationalcomplimentday, #compliment

25.) Opposite Day (25. January): This can be an exciting and enjoyable day. You should say the opposite of what you think. Dislike a specific activity? Say you love it!

January Social Media content ideas:

  • Tell your followers it’s Opposite Day and encourage them to share something they don’t actually mean.
  • Find a funny Opposite Day meme and share it.

Hashtag suggestion: #oppositeday, #opposite

26.) National Spouses Day (26. January): Show your spouse how much they mean to you. Express gratitude and the love you have for them.

January Social Media Content Ideas:

  • Share a photo of your wedding day and tell an emotional story.
  • Share a funny photo & story of a moment you shared with your spouse.

Hashtag suggestion: #nationalspousesday, #spouses

National Spouses Day - Social Media idea

National Green Juice Day (26. January): You should celebrate this day if you’re in a health and fitness niche. 

January Social Media content ideas:

  • Share a yummy green juice recipe with your followers.
  • Talk about the benefits of drinking green juice.
  • Create an interesting infographic about green juice.

Hashtag suggestion: #nationalgreenjuiceday, #greenjuice

27.) National Chocolate Cake Day (27. January): Bake your favorite chocolate cake, and don’t forget to invite me for the tasting 😉

January Social Media Content Ideas:

  • Share a chocolate cake recipe.
  • Take a photo of your cake and share it with your followers.

Hashtag suggestion: #nationalchocolatecakeday, #chocolatecakeday

28.) Data Privacy Day (28. January): 

Wikipedia says: “The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices.”

January Social Media Content Ideas:

  • Share how your followers can protect themselves online.
  • Tell people to share their top tips.

Hashtag suggestion: #dataprivacyday, #dataprivacy

29.) National Puzzle Day (29. January): It’s a perfect day to train your brain. And you can challenge your audience to do the same.

January Social Media Content Ideas:

  • Create a graphic with a hangman game and tell your audience to guess. You could make it more interesting by creating a giveaway around it.
  • Make a crossword graphic and let your followers solve it. 

Hashtag suggestion: #nationalpuzzleday, #puzzleday

National Puzzle Day example

30.) National Croissant Day (30. January): You could learn how to make croissants or buy them from your favorite baker.

January Social Media Content Ideas:

  • Share a croissant recipe.
  • Make a selfie of you eating the croissant.

Hashtag suggestion: #nationalcroissantday, #croissantday

31.) Inspire Your Heart With Art Day (31. January): If you’re an artist by heart, then take out your paintbrushes. It’s time to make a masterpiece. 

January Social Media Content Ideas:

  • Pain something and share it on Social Media.
  • Ask your audience if they love painting and crafting.
  • Share a beautiful quote about art.

Hashtag suggestion: #inspireyourheartwithartday, #artday

Don’t forget to check out the complete list of Social Media Holidays for 2024 here.

January marketing ideas

January Marketing Ideas - By Big Income Paradise

January is the traditional time for making resolutions and setting goals. What better time to also focus on marketing plans and strategies? Here are some of my favorite marketing ideas for January:

  • Create a tripwire offer of your low-priced product,
  • Promote through emotional storytelling,
  • Offer different deals to attract customers,
  • Run a one-day flash sale,
  • Consider offering some bonus,
  • Create an evergreen email sales funnel,
  • Offer a free gift with purchase,
  • Use Pinterest to drive traffic to your offer,
  • Create an affiliate program for your store,
  • Offer free shipping,
  • Create stunning images for your products 
  • If you don’t have a form of two-way communication with your customers, then set it up now to get testimonials that you can use on Social Media as proof.

January Social Media Content Calendar

Free January Social Media Challenge - By Big Income Paradise

The new year can be a period of change, reflection, and growth. Look at what you’ve done in the past and where you want to go in the future.

But trying to figure out how to achieve your goals can feel overwhelming.

That’s why you should start using this January Social Media Challenge & Content Calendar. You can print it out or use it on your phone/laptop.

How to use the January Social Media ideas and content calendar

Here are some tips and ideas I’ve gathered to help you get the most out of the January Social Media ideas and content calendar:

  • Celebrate holidays that are related to your followers and industry. Making your business more relatable by celebrating weird and unique holidays can be a lot of fun. Consider what people prefer to talk about and include that in your content. 
  • Mix up your content types and ensure your followers don’t get bored.
  • Do your research and find the content gap. See what your competitors are posting and find what’s missing. You need to find topics that will resonate with your audience and fill a void in your industry. Once you find the content gap, you can fill it up and grab your target audience’s attention.
  • Find the right hashtags for Instagram. They ban many of them, so you have to be careful which ones you are using. It’s a good idea to double-check and find banned hashtags.

Want to plan more of your posts? Learn and create a content calendar for your business or get my 7+ Years Of Social Media Content Ideas which have:

  • 3x Social Media Content Calendars
  • 1600+ Extra Content Ideas
  • 796 Graphic Canva Templates
  • How to Create High Converting Content (video training)
  • 90-Day Social Media Challenge
  • Content Marketing & Storytelling Strategies
  • Content Templates, headlines, and hashtags
  • 35 Ideas Where To Promote Your Business
  • List Of Holidays

Best Social Media content tools for entrepreneurs

  • Visme: It’s a similar tool to Canva, except they have more professional-looking infographics. There is a free version so that you can test it out.
  • Social Media Content Calendar: This is one of the most essential content tools for busy entrepreneurs because it helps with organization and avoiding content overwhelm. 
  • Copy.ai: Writing is hard, especially when you’re trying to create something fresh and original. So when you’re feeling stuck, it can help to turn to a tool like Copy.ai. This tool can save time in three ways: 1.) It helps you to come up with more ideas for content and topics. 2.) It makes it more efficient for you to create content. 3.) It helps you write better content faster!
Try Copy.ai For Free here: https://bigincomeparadise.com/copyai
  • Viral Content Templates: These graphic templates are life savers! They will boost your engagement and attract more people to your Social Media content. 

You can find a list of 25 Social Media content tools that will make your business and life easier.


No matter what type of business you have, you can use all of the above ideas to make your Social Media content successful. 

As you can see, there are plenty of ways to help your business grow if you are doing it right. Here’s a recap of the best Social Media ideas and strategies you can start using today:

That’s all for now. I hope these January Social Media ideas help you get started fast in the new year.

Have questions? Connect with us in our Facebook community for ambitious entrepreneurs who aspire to achieve financial independence.

January Social Media Ideas Infographic

100+ Killer January Social Media Ideas + Free Content Calendar